'There's still a stigma around ketamine use, and that's costing lives'
House of The Vivienne is characterised as a "safe, inclusive space" providing free, confidential support, guidance, and empathetic listening every Tuesday at Ty Enfys (Rainbow House) in Colwyn Bay.
The initiative is spearheaded by Chanel Williams, sibling of the late James Lee Williams - recognised by millions as The Vivienne - alongside her family, and has been established to commemorate James's life and their bravery in discussing their personal battles, plus their steadfast commitment to supporting others.
The inaugural champion of RuPaul's Drag Race UK, James passed away in January this year aged 32, following cardiac arrest triggered by ketamine consumption.
It represented a crushing blow for relatives, friends, and the LGBTQ+ community, and one that Chanel is resolved will help generate awareness and transformation.
"Ketamine is an extremely dangerous drug that is becoming more and more prevalent in the UK," said Chanel.
"There's still a stigma around ketamine use, and that's costing lives. We want to break that stigma and create a place where people feel safe to say: I need help."
Chanel and her relatives, collaborating with The Sanctuary Trust, Adferiad, and local substance misuse charities, are launching this initiative in their home town of Colwyn Bay, with ambitions to roll out across the nation. The Vivienne, who was raised in the coastal town before relocating to Liverpool, shot to fame after claiming victory in the inaugural series of Drag Race UK in 2019.
They subsequently made history by becoming the sole UK contestant to feature on Drag Race All Stars across the pond.
During their career, James remained candid about their former ketamine dependency, utilising their profile to expose its perils and demonstrate that rehabilitation was possible.
"James brought sparkle and joy wherever they went," said Chanel.
"But they also knew the darkness of addiction. That's why House of The Vivienne isn't just about telling people to stop - it's about meeting them where they are, without judgement, and showing them there's a way forward.
"Whether you're using, in recovery, or worried about someone you love, you are welcome here."
Ketamine, a potent anaesthetic with valid medical applications, has become increasingly abused as a recreational substance, especially amongst young people.
The risks are frequently undervalued, yet prolonged consumption can result in serious bladder complications, cognitive issues, and occasionally, fatality.
House of The Vivienne provides a welcoming, compassionate environment for anyone impacted by dependency - whether on ketamine, alcohol, or alternative substances.
Meetings take place weekly on Tuesdays between 5pm–7pm at Ty Enfys on Abergele Road, Colwyn Bay.
"This is for anyone who feels alone," Chanel added. "James would want you to know you matter, your life matters, and there is help. There is always hope."
For further details, email hello@houseofthevivienne.co. uk or follow the campaign on Instagram.
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