Dev Anand Sold Wife's Jewellery To Fund Film After Movie With Zeenat Aman Flopped: ‘Acha Hai…'
Dev Anand's legacy in Bollywood is marked not only by his charm and iconic films but also by his inspiring spirit, especially when facing flops at the box office. His nephew, director Shekhar Kapur, recently shared insights into Dev Anand's resilience during a major professional blow – the failure of his ambitious film Ishk Ishk Ishk.
Speaking on Filmfare's YouTube channel, Shekhar recalled the moment he attended the film's premiere, where Dev Anand awaited congratulatory calls. But the reality soon hit hard. 'Someone told him over the phone that people got up and left the theatres while his film was still playing," Shekhar said. The film had been a huge financial risk for Dev Anand, who had invested his own money.
Despite the setback, Dev Anand's reaction was remarkable. 'He went to the bathroom, and he must have been gone for hardly 5 minutes when he came back out and said, 'Shekhar! 'Chal ek nayi film banate hai; abhi idea socha maine.' (Let's make a new film; I just thought of an idea). He just wiped all of it away, and I wanted to learn that skill from him," Shekhar shared, admiring his uncle's ability to move on quickly and creatively.
Shekhar also recalled a breakfast conversation with Dev Anand that showed his carefree attitude towards filmmaking risks. When a producer explained the sacrifices made to fund a film, including selling his wife's jewellery and his home, Dev Anand reacted without hesitation, 'Acha hai, aise hi banti hai filmein" (That's good. This is how you make films).
Ishk Ishk Ishk (1974), directed by Dev Anand, featured a star-studded cast including Shabana Azmi, Zeenat Aman, Zarina Wahab, Jeevan, and Kabir Bedi, with music by R.D. Burman. Though it failed at the box office, the film remains a testament to Dev Anand's daring spirit and passion for cinema.
Dev Anand was one of Bollywood's most beloved actors, known for his charm and memorable performances in classics like Guide, Jewel Thief, Hum Dono, and Hare Rama Hare Krishna. Over his long career, he not only acted but also directed and produced several films, leaving a lasting mark on Indian cinema with his unique style and storytelling
First Published:
August 11, 2025, 09:33 IST
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