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India.com
10 hours ago
- Entertainment
- India.com
This actor produced film that flopped within just 15 minutes, sold his wife's jewellery, home to fund it, even Zeenat Aman couldn't save it; Film was…, lead actor was…
In the golden era of Hindi cinema, Dev Anand was a phenomenon. Girls queued to catch a glimpse of him. His pairing with leading ladies like Waheeda Rehman and Zeenat Aman became iconic. He was the man every aspiring actor wanted to be, a symbol of charm, success, and box office certainty. But even for someone who seemed untouchable, one mistake proved costly. A single wrong decision, and in just 15 minutes, everything he had invested in a dream project was shattered. What went wrong in just 15 minutes? Recently, Dev Anand's nephew, acclaimed filmmaker Shekhar Kapur, recalled the painful chapter during an interview with Filmfare's YouTube channel. He revealed how Dev Anand once spoke about the film that sank faster than anyone imagined. It was 1974, and the film was Ishk Ishk Ishk. Dev Anand not only acted in it but also directed it, casting top names, Zeenat Aman, Shabana Azmi, Zarina Wahab, Jeewan, and Kabir Bedi. On paper, it was a surefire hit. But on the night of the premiere, a call changed everything. As Dev Anand sat waiting for congratulatory messages, the phone rang, only to inform him that people were walking out before the film even ended. Within 15 minutes of its start, the damage was irreversible. A price too high Shekhar Kapur shared that a producer once told him about the lengths Dev Anand went to for Ishk Ishk Ishk. 'He sold his wife's jewellery and even his house to make that film,' the producer had said. When told about it, Dev Anand's response was calm yet revealing, 'Films are made like this.' His dedication was unquestionable, but fate had other plans. Not even the presence of Zeenat Aman, whose beauty was considered a guarantee for success, could rescue the project. Interestingly, this wasn't Zeenat Aman's first screen appearance with Dev Anand in Hare Rama Hare Krishna, as many believe. She had already worked with him in Ishk Ishk Ishk, though the film's disastrous performance meant it never got the recognition. The film's failure didn't erase Dev Anand's legacy, but it did mark one of his most painful professional experiences. To invest so much, financially and emotionally, and watch it crumble in minutes would break most people. Yet, Dev Anand moved forward, continuing to deliver films and maintain his place in Bollywood history. Shekhar Kapur's anecdote serves as a reminder that even legends stumble. Sometimes, the fall is quick, unexpected, and brutally public, but it's the ability to rise again that cements true stardom.


News18
2 days ago
- Entertainment
- News18
Dev Anand Sold Wife's Jewellery To Fund Film After Movie With Zeenat Aman Flopped: ‘Acha Hai…'
Dev Anand's film Ishk Ishk Ishk didn't do well, but he stayed strong and quickly planned his next movie, says his nephew Shekhar Kapur. Dev Anand's legacy in Bollywood is marked not only by his charm and iconic films but also by his inspiring spirit, especially when facing flops at the box office. His nephew, director Shekhar Kapur, recently shared insights into Dev Anand's resilience during a major professional blow – the failure of his ambitious film Ishk Ishk Ishk. Speaking on Filmfare's YouTube channel, Shekhar recalled the moment he attended the film's premiere, where Dev Anand awaited congratulatory calls. But the reality soon hit hard. 'Someone told him over the phone that people got up and left the theatres while his film was still playing," Shekhar said. The film had been a huge financial risk for Dev Anand, who had invested his own money. Despite the setback, Dev Anand's reaction was remarkable. 'He went to the bathroom, and he must have been gone for hardly 5 minutes when he came back out and said, 'Shekhar! 'Chal ek nayi film banate hai; abhi idea socha maine.' (Let's make a new film; I just thought of an idea). He just wiped all of it away, and I wanted to learn that skill from him," Shekhar shared, admiring his uncle's ability to move on quickly and creatively. Shekhar also recalled a breakfast conversation with Dev Anand that showed his carefree attitude towards filmmaking risks. When a producer explained the sacrifices made to fund a film, including selling his wife's jewellery and his home, Dev Anand reacted without hesitation, 'Acha hai, aise hi banti hai filmein" (That's good. This is how you make films). Ishk Ishk Ishk (1974), directed by Dev Anand, featured a star-studded cast including Shabana Azmi, Zeenat Aman, Zarina Wahab, Jeevan, and Kabir Bedi, with music by R.D. Burman. Though it failed at the box office, the film remains a testament to Dev Anand's daring spirit and passion for cinema. Dev Anand was one of Bollywood's most beloved actors, known for his charm and memorable performances in classics like Guide, Jewel Thief, Hum Dono, and Hare Rama Hare Krishna. Over his long career, he not only acted but also directed and produced several films, leaving a lasting mark on Indian cinema with his unique style and storytelling First Published: August 11, 2025, 09:33 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.


Time of India
3 days ago
- Entertainment
- Time of India
He sold his house and wife's jewellery for a flop movie, but within minutes was ready for another film
Synopsis Dev Anand's 1974 film Ishk Ishk Ishk, starring Shabana Azmi and Zeenat Aman, was one of his most ambitious projects, funded by selling his house and his wife's jewellery. As recalled by his nephew, filmmaker Shekhar Kapur, the film's failure became apparent within minutes of its premiere, wiping out Anand's investment. Yet, the actor showed no despair—returning moments later with an idea for a new film. Known for viewing financial sacrifice as part of filmmaking,


Economic Times
3 days ago
- Entertainment
- Economic Times
He sold his house and wife's jewellery for a flop movie, but within minutes was ready for another film
Synopsis Dev Anand's 1974 film Ishk Ishk Ishk, starring Shabana Azmi and Zeenat Aman, was one of his most ambitious projects, funded by selling his house and his wife's jewellery. As recalled by his nephew, filmmaker Shekhar Kapur, the film's failure became apparent within minutes of its premiere, wiping out Anand's investment. Yet, the actor showed no despair—returning moments later with an idea for a new film. Known for viewing financial sacrifice as part of filmmaking, Bollywood superstar sold his home for a movie that failed Dev Anand's career in Indian cinema is filled with memorable films and iconic performances, but behind the glamour, there were moments of immense struggle. One such turning point came in the mid-1970s, when his most ambitious film project collapsed at the box office, taking his entire investment with it. Yet, as those close to him recall, his ability to recover emotionally within minutes turned the setback into a lasting lesson in resilience. In 1974, Dev Anand took on one of the most ambitious projects of his career—Ishk Ishk Ishk. Directed by Anand himself, the film featured a star-studded cast including Shabana Azmi, Zeenat Aman, Zarina Wahab, Jeevan, and Kabir Bedi, with music by R.D. Burman. Anand had invested heavily in the production, even selling his house and his wife's jewellery to fund Kapur recalled during an interaction on Filmfare's YouTube channel that he attended the premiere because of a small role in the film. After the screening, they returned to Anand's suite at the Oberoi Hotel, where the actor began receiving congratulatory calls from industry colleagues. However, within minutes, troubling news emerged—reports came in that audiences were walking out of theatres during the to Kapur, it took only about fifteen minutes for the reality to sink in. The box office response made it clear that the film had failed, wiping out Anand's investment. Kapur observed the change in his expression as the truth set in, but what followed left a lasting impression on him. Anand excused himself, stepped into the bathroom, and returned just five minutes later with renewed energy. He told Kapur that he had just thought of an idea for a new film and suggested they start working on it also recounted another instance that showcased Anand's perspective on filmmaking. During a breakfast meeting with a producer, the conversation turned to the sacrifices made for a new project. The producer admitted to selling personal possessions, including his wife's jewellery and his house, to finance the film. Without hesitation, Anand responded that this was exactly how films should be made. While Ishk Ishk Ishk turned out to be a commercial failure, the episode became a testament to Dev Anand's refusal to dwell on loss. His ability to move forward almost instantly left a deep impression on those who knew him. As Shekhar Kapur noted, watching Anand face such a setback taught valuable lessons about perseverance—an enduring part of the actor's legacy in Indian cinema.


Indian Express
3 days ago
- Entertainment
- Indian Express
Dev Anand lost all his money after his most ambitious film with Shabana Azmi, Zeenat Aman failed: ‘In 15 minutes, he knew it was all gone'
Among the many greats and legends of Bollywood, some names stand head and shoulders above the rest, and Dev Anand is one of them. The charming actor continues to be one of the most celebrated actors of Indian cinema and was part of some of the most iconic films of Bollywood. His nephew, director Shekhar Kapur, recently talked about how his off-screen persona was nothing short of inspiring and how the man dealt with the failure of the most ambitious project of his career. The Bandit Queen director made an appearance on Filmfare's YouTube channel and shared how anyone around Dev could learn so much about life by just observing him. He said, 'You learn from seeing someone like that deal with his life. I remember that Ishk Ishk Ishk had just been released, and he had put his own money into it. I went to the premiere because I had a small part in it. We came back to the Oberoi hotel, and I sat in his room while he was getting calls from everyone in the industry. Naturally people congratulated him and told him what a fantastic film he had made, but soon reality started setting in. Someone told him over the phone that people got up and left the theatres while his film was still playing.' ALSO READ: 'Parveen Babi started crawling in the hotel…': How actor was replaced by Rekha in Silsila, she blamed Amitabh Bachchan Shekhar recalled how the film completely broke Anand financially, and yet the actor was unfazed and took the loss in his stride. 'It was his most ambitious film ever, and he had put all of his money into it. Naturally, when the film didn't do well, he lost it all. I saw how his facial expressions changed in those 15 minutes as he realised that his money was gone and his film had failed. He went to the bathroom, and he must have been gone for hardly 5 minutes when he came back out and said, 'Shekhar! 'Chal ek nayi film banate hai; abhi idea socha maine.' (Let's make a new film; I just thought of an idea). He just wiped all of it away, and I wanted to learn that skill from him, and you might have found that in some of my films,' said Shekhar. Shekhar shared another small anecdote with the viewers about Anand's carefree attitude and said, 'I remember having breakfast with Dev uncle, and the producer was there too. He asked the producer if he had to sell anything to make his latest film, and the producer narrated a long list of items he had to let go of, including his wife's jewellery and his home. Without skipping a beat, Dev's uncle said, 'Acha hai, aise hi banti hai filmein' (That's good. This is how you make films.' Directed by Dev Anand himself in 1974, the film had an all-star cast including Anand, Shabana Azmi, Zeenat Aman, Zarina Wahab, Jeevan, and Kabir Bedi. The music had been composed by RD Burman.