Dinesh Ratnam returns to iQIYI as senior MD for Indonesia, Malaysia and Singapore
In his new role, Dinesh will oversee operations in the three markets, focusing on growing subscribers, expanding local content, building partnerships and boosting audience engagement.
This is a return to iQIYI for Dinesh, who previously helped launch and grow its presence in Malaysia, Singapore, Indonesia and Brunei.
He later became senior director for international business before leaving in 2023 to head Warner Music Group's Malaysia and Singapore operations.
Dinesh said it feels like a true homecoming, noting iQIYI's significant growth over the years with its strong catalogue of Chinese dramas, Korean series, anime and local productions.
"I'm excited to build on this momentum and tap into the immense creative potential of Southeast Asia.
"The demand for Asian content is at an all-time high, and we are well-positioned to deliver compelling stories that connect deeply with our audiences," he said in a statement.
During his time at Warner Music, Dinesh led the label through a period of commercial success, with multiple hit releases, cross-border chart performance and success, and industry awards for their artists.
Under his leadership, the company strengthened its role as a trusted partner for brands looking to integrate music into culturally relevant storytelling.
With over 15 years of experience across the streaming, content, and technology sectors, he brings a unique blend of regional market expertise and global strategic insight.
He has held senior roles at iflix, Catcha Group and started his career in investment banking with J.P. Morgan in London and San Francisco, advising on over US$25 billion worth of transactions in the technology, media and telecommunications space.
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