Justin Bieber poses for intimate family portfolio with wife Hailey and son Jack Blues to support 7th album

Daily Mail​

10-07-2025

Justin Bieber shared a fresh collection of photos on Thursday.
It was a moody portfolio that was photographed by his pal Rory Kramer in the countryside by a barn,
Justin had a toothpick in his mouth for a hillbilly slant as he wore a white tank top that flashed his tattoos and oversized acid-washed jeans slung so low they revealed his underwear.
His wife Hailey had on little makeup and her hair down as she looked sleepy while in a white tank top and jeans as well as sneakers.
And little Jack Blues, who is almost one, had on no shirt, just white diapers, as his light-colored hair looked longer than usual.
The photos served to promote his new album named SWAG.
The images were taken to promote seventh full-length album.
The 31-year-old teased fans with his return to music with billboards with 'Swag' on them in major cities around the world as he is set to release new music on Friday.
Presumably 'Swag' - which has already been blasted online - will be the name of the album, but no confirmation has been made as of yet.
DailyMail.com has reached out to representatives for Bieber and Def Jam Records and have yet to hear back.
The singer's last album release was Justice back in March 2021.
The album garnered critical acclaim and spawned successful commercial tracks such as Peaches, a Billboard Hot 200 chart-topper; and the top 10 hits Holy, Anyone and Ghost.
The Hollywood Reporter first revealed that Justin will be releasing new music.
The billboards - which have been seen from Los Angeles to Iceland - which feature the potential name also include a black and white photo of a shirtless Justin who is holding son Jack Blues Bieber, 10 months, over his head as the toddlers legs hung up in the air.
'Swag' would be an interesting name for an album as it is a slang word which had its heyday in the late 2000s and early 2010s when Justin's career first began.
Some detractors on X (formally Twitter) suggested that the term and Bieber's career have become passé.
A commenter on the the Pop Base post wrote: 'We left him and his fans in 2015'
'I don't want it,' one wrote while another said: 'Marketing is getting weird these days.'
Other fans were excited about the announcement as one posted the 'I used to pray for times like this' Meek Mill/Michael Jordan meme while another wrote: 'King of Pop is coming.'
The singer went to Iceland in late April to finish up the project as he famously documented the trip on social media at the time as he was also joined by son Jack.
Features on the album were also seemingly revealed as tracklists on some of the billboards list out Gunna, Sexyy Red, and Cash Cobain as collaborators.
Bieber shot to fame as a 15-year-old with the release of 2010 single, Baby.
A lot has changed in Justin's personal life since his last album was released in 2021 including welcoming a child with wife Hailey.
In February 2023, Bieber officially canceled the remainder of his Justice World Tour after the singer said he was diagnosed with the condition Ramsay Hunt syndrome, which can lead to facial paralysis.
Bieber had previously had to cancel shows on the tour in the fall of 2022, explaining his absences from the stage in an emotional post on his Instagram Stories.
'Earlier this year, I went public with my battle with Ramsay-Hunt Syndrome, where my face was partially paralyzed,' he said. 'As a result of this illness, I was not able to complete the North American leg of the Justice Tour.
He also split from longtime manager Scooter Braun in 2023.
Back in January 2023, he sold his entire music catalog - featuring songs from his entire 15 year recording career - for a whopping $200million.
His music was to Blackstone-backed Hipgnosis Songs Capital for over $200million the company announced at the time.
The star is worth an estimated $300million and has sold 150million records worldwide, making him one of the most successful recording artists in history.