Furever Yours: Pet Portrait Bags Turn Pets Into Chic And Sentimental Style Statements

News18

7 days ago

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A limited-edition collection turns pets into hand-painted, wearable keepsakes that blend fashion with emotion.
In an age where fashion is becoming increasingly personal, brands are moving towards blending style with story and sentiment. It's no longer just about what you wear—it's about why you wear it. Leading this shift is Miraggio, the handbag brand known for its trendy, statement-making designs, with a limited-edition initiative that's turning heads and tugging heartstrings.
'Launched as a special drop, Furever Yours taps into the emotional core of pet parenting while keeping fashion and function front and center. With only 300 pieces made, the campaign offers customers a chance to turn their pets into personal style statements—think hand-painted portraits of dogs, cats (or even bunnies) on Miraggio's select handbags. The result? A bespoke accessory that's equal parts chic and sentimental," says Mohit Jain, Founder & CEO, Miraggio.
What makes this initiative stand out is its ability to merge personalization with elevated design. These aren't just keepsakes, they're versatile, style-conscious bags built for everyday wear. Whether it's brunch with friends, a casual office day, or a weekend getaway, Furever Yours ensures your pet stays by your side in the most stylish way possible.
'This kind of emotional storytelling through fashion is exactly what today's consumer craves. As trends come and go, personalization remains deeply resonant because it's not about trends, it's about identity. And increasingly, brands like Miraggio are tapping into experiences that go beyond aesthetics and dive into meaning," adds Jain.
For pet parents, the idea of Furever Yours strikes a deep chord. 'I think it's such a beautiful way to celebrate the bond we share with our pets," says Shreya Mathur, a pet parent from Delhi. 'There are so many ways to personalize a bag, but making it about your pet? That just hits differently."
Another pet lover, Vasvi Verma, adds, 'Even just seeing the concept made me emotional. Our pets are such a big part of our lives having a tangible reminder of them on something you use every day feels like such a comforting idea."
'At its heart, Furever Yours isn't just a campaign—it's a fresh take on what fashion can mean today. In a world where trends move fast and feelings often take a backseat, Miraggio hit pause to create something personal, stylish, and lasting. These bags aren't just about looking good, they're about carrying a piece of what (or who) you love, every single day," believes Jain.
Because when an accessory tells your story, it becomes more than just part of your outfit, it becomes part of you. And that kind of fashion? It never goes out of style.
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First Published:
July 27, 2025, 13:06 IST
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