Why are people queueing for hours for 'furry little gremlins'?

Australia Broadcast Center

20-06-2025

You may have heard people talking about 'Labubus', which are the most popular character in a series of toys that come in what are called 'Blind Boxes'.
The toys are so in demand that people all over the world are lining up for hours to try and get one… as the toys sell out within minutes.
Many then post their experience unboxing the toy on social media, not knowing which exact one they're going to get.
Its big business too, with the craze pushing the founder of the store that sells the toys into China's top 10 list of richest people, now with a net worth of more than 22 billion US dollars.
Sarah Morice spoke with Professor Joshua Dale has written a book called 'Irresistible: How Cuteness Wired our Brains and Conquered the World'. He's also a Professor at Chuo University, in Tokyo.