LIAM urges youth to seize RM2.2mil in subsidised insurance starter packs
The i-MULA 50 initiative is part of the Life Insurance Association of Malaysia's (LIAM) continued efforts to enhance access to financial protection and raise public awareness about the importance of having insurance coverage.
"To date, over 56,000 Malaysians have successfully secured insurance coverage through the programme, tapping into RM2.8 million of the RM5 million fund set aside to promote financial inclusion and risk protection for underserved segments, especially the youth," LIAM said.
The association said applications will remain open until Dec 31, 2025, or until the allocated funds are fully exhausted, whichever comes first.
LIAM chief executive officer Mark O'Dell urged eligible individuals to seize the opportunity and apply for the initiative while RM2.2 million in subsidies are still available, ahead of the deadline.
"This is an excellent opportunity for young Malaysians to take their first step towards protecting their future. It is not about buying insurance – it is about starting a lifelong journey toward financial security and peace of mind," he added.
Launched on Aug 28, 2024, the i-MULA 50 Starter Pack offers a RM50 subsidy to first-time insurance buyers to help them purchase basic life insurance policies.
Supported by contributions from LIAM's member companies, the programme is designed to improve the accessibility, affordability, and relevance of insurance, particularly for younger Malaysians and low-income groups.
The initiative features 33 affordable insurance protection plans that provide key benefits such as coverage for death, total and permanent disability (TPD), critical illness, medical costs, and hospital income.
Annual premiums for these plans range from RM75 to RM600, with policyholders required to pay at least RM25 to receive the RM50 subsidy.
The programme also aims to build awareness and appreciation of the importance of insurance coverage.
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