Hyundai Could Someday Sell a Rebadged Version of the Chevy Colorado

Yahoo

21-03-2025

General Motors and Hyundai are close to finalizing a deal to share two commercial electric vans, according to .
In return for the vans, GM could supply Hyundai with pickups for the Korean automaker to sell as its own models in North America.
The talks could also lead to a broader partnership between the brands that focuses on EV technologies such as computer chips and high-voltage batteries.
General Motors and Hyundai are in the latter stages of a deal that would see the Korean automaker supply the General with two commercial electric vans, according to a report from Reuters. A source familiar with the talks told Reuters that in return for the vans, GM would supply Hyundai with pickup trucks to rebadge and sell in North America.
Reuters says that if the deal goes through, Hyundai would develop and produce the vans to be sold by both nameplates. The vans would initially be imported from South Korea, but Reuters says it reviewed documents saying Hyundai is considering moving development for the vans to North America by 2028. The vans could be built at a new facility, added to the production of an existing plant, or contracted out to a third-party manufacturer.
For GM's part, the U.S. auto giant would supply Hyundai with its mid-size pickup, which it sells as the Chevy Colorado and the GMC Canyon. According to Reuters, Hyundai also wants a rebadged version of GM's full-sized pickups, but GM hasn't made that option available.
The report is an escalation from statements made last year when the two automakers signed a memorandum of understanding to work together on vehicles, supply chains, and clean-energy technologies. Should the talks come to fruition, we could see a broader partnership emerge that focuses on the joint purchase or development of EV technologies such as computer chips and high-voltage battery systems.
General Motors declined to comment on specifics regarding the deal, but said in a statement to Car and Driver, "Both companies continue to explore potential areas of collaboration. We have nothing to announce at this time."
Hyundai said in a statement that, "The two companies are continuing discussions; nothing has been determined at this time."
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