Sainsbury's to make major loyalty scheme change that saves shoppers £150
Sainsbury's is set to make a major change to its loyalty scheme. For the first time, customers will be able to access 'personalised' discounts at the checkout.
Starting from next Friday, July 25, the supermarket chain has confirmed members will be able to access the highly customised 'Your Nectar Prices' at the tills, allowing them to save money on their favourite products while they scan.
The personalised offer provides shoppers with discounts across their favourite products, with the supermarket also recommending price cuts on items they think members will love based on previous shopping history.
At the moment, shoppers can only find the exclusive 'Your Nectar Prices' when they make any orders online, or when they use the Smart Shop app or hand-set when in store.
However, as of next Friday, anyone with a Nectar card will be able to access the offer and make even more savings by simply scanning their Nectar card at the till when in store.
As reported by the Sun, Sainsbury's believes that this change will be beneficial to 8.5 million members, potentially saving them up to an impressive £150 a year.
The discounts, which refresh every Friday, will give shoppers savings on everyday essentials and and new favourite items, offering 10 personalised offers at a time based on their shopping habits.
Mark Given, chief marketing, data and sustainability officer at Sainsbury's, said: "We're leading the way by making loyalty personal.
"Shoppers want to feel recognised and rewarded and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them.
"That's exactly what Your Nectar Prices delivers – it's about giving customers those extra savings on the products they love and buy most."
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Sainsbury's Nectar loyalty scheme, which was first launched in 2002, is said to boast around 18 million active members across the UK.
Initially beginning with just four partner companies, it has grown to become the largest loyalty scheme in the country, as it now includes over 14 companies and 400 online retailers.
Not only can members earn points on their groceries when at the supermarket, but they can also do so on purchases made from an assortment of other retailers via the Nectar Online store such as Apple, Next, Sky and Waterstones.
In 2023, the supermarket helped to offer lower prices to all of its loyalty members with the launch of its 'Nectar Prices', with the initiative said to offer discounts across hundreds of products from groceries to household items.
Meanwhile, in other supermarket money-saving news, Asda has announced it will be offering shoppers the chance to win 'free fuel' at one of its forecourts when they find a 'hidden' ticket in store.
From tomorrow, Friday, July 18 and running until Monday, August 25, the firm is celebrating its 60th anniversary by hiding 40 golden tickets among some of its products in stores, with lucky winners able to fill up for free at one of the grocer's forecourts for 12 months, excluding Express sites.
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