Malaysia sees 15.5% surge in tourist arrivals from Asean countries

The Star

3 days ago

KUALA LUMPUR: Malaysia has experienced a notable rise in tourist arrivals from Asean countries, with a 15.5% increase from January to June this year compared to the same period last year, says Datuk Seri Tiong King Sing.
The Tourism, Arts and Culture Minister stated in a Parliamentary reply that this growth reflected the effectiveness of Malaysia's promotional strategies and its strategic position as Asean Chair in 2025.
"Tourism from our neighbouring Asean countries remains a major contributor to Malaysia's international tourist arrivals.
"Asean visitors accounted for 74.3% of Malaysia's total international tourism in 2024. The number of visitors increased to 15.09 million in the first half of 2025, up from 13.06 million in the same period last year," he said in response to Datuk Seri Dr Wee Jeck Seng's (BN-Tanjung Piai) question.
Tiong said Malaysia's role in hosting Asean meetings boosted the country's visibility and appeal.
"Our role as Asean Chair contributes to this surge, with meetings attracting delegates from across the region."
When responding to Wee's additional question about challenges in tourism promotion, Tiong acknowledged budget constraints, but emphasised ongoing efforts to collaborate with the Finance Ministry to secure necessary resources.
"We are exploring partnerships and optimising our promotional efforts even with limited funds," he said.
Addressing an additional question from Dr Ahmad Fakhruddin Sheikh Fakhrurazi (PN-Kuala Kedah) on cross-border tourism, Tiong pointed out the importance of infrastructure development.
He said there are ongoing discussions with state governments and encouraged more engagement from Kelantan in international promotions with the ministry.
"Kelantan often misses these opportunities. I urge them to participate more actively," said Tiong, taking a subtle swipe at the state's lack of involvement.
Tiong also responded positively to Deputy Speaker Datuk Dr Ramli Mohd Nor (BN-Cameron Highlands) about the promotion of Cameron Highlands during Visit Malaysia Year 2026.
"We will assist wherever we can to promote Cameron Highlands," he said.