International tourists killed in vehicle crash were among millions drawn to the Yellowstone area
The van collided with a pickup truck Thursday on a highway just west of Yellowstone. Both vehicles caught fire, and the survivors were taken to hospitals with injuries, according to police. The tourists who were killed were from Italy and China, officials said.
Where the van was coming from and going also was unknown. Some Yellowstone roads, including the one south of Old Faithful — the park's most famous geyser — were still closed after the snowy winter.
The highway where the accident happened south of West Yellowstone, Montana, offers a way to get between Yellowstone and Grand Teton at this time of year, before a north-south route is plowed and the park fully opens for summer.
National parks including the world's first, Yellowstone, draw visitors from worldwide
According to the most recent data from the International Trade Administration, 36% of international visitors who arrived to the U.S. by air listed visits to national parks and national monuments as their top leisure activity while in the U.S.
Seventeen percent of Yellowstone's visitors came from other countries in 2016, according to a park visitor use study with the most recent comprehensive data available.
Visitors from Europe and Asia accounted for the majority of travelers from outside the U.S., with 34% from China, 11% from Italy and 10% from Canada.
The COVID-19 pandemic changed those numbers significantly, said Brian Riley whose Wyoming-based business, Old Hand Holdings, markets the Yellowstone region in China and runs tours.
'Every Chinese is taught how great Yellowstone is in their elementary school,' Riley said Friday.
The pandemic put a sharp brake on tourism of all kinds but especially from China, which has yet to recover, Riley observed. Now, visits by people already living in the U.S. account for most visits by Chinese, he said.
'Foreigners in general they don't feel safe over here like they did before,' Riley said Friday. 'The Chinese are kind of preaching that behind the scenes.'
The U.S. tourism industry expected 2025 to be another good year for foreign visitors. But several months in, international arrivals have been plummeting. Angered by President Donald Trump's tariffs and rhetoric, and alarmed by reports of tourists being arrested at the border, some citizens of other countries are staying away from the U.S. and choosing to travel elsewhere.
Riley, who grew up in Jackson, Wyoming, just south of Grand Teton and lived in China for a time to learn Mandarin and why Chinese wanted to visit the U.S., is more focused of late on getting them to visit Hawaii, a state perceived as less dangerous.
International visitors are all ages
Yellowstone's crowds peak in the summer, but international tourism peaks in spring and fall, according to Riley and West Yellowstone Mayor Jeff McBirnie.
Many foreign visitors are parents of international students at U.S. colleges and universities.
'They're like, 'Hey let's drop our kid off and go on vacation for a week.' Or kid's graduating, let's get them through college and go on vacation,'' said McBirnie, who owns a pizza place in town. 'They really bring a huge economic impact to this town.'
Yellowstone suffered a one-two punch between the pandemic and devastating floods in 2022 that cut off access to parts of the park for months.
Tourism rebounded with 4.7 million visitors last year, Yellowstone's second-busiest on record.
A 'legion' of road deaths over the past century
Winding roads and natural distractions help fuel numerous accidents in and around the park.
The first death involving a passenger vehicle in Yellowstone came just a few years after the park was completely motorized and a fleet of buses replaced the stage coaches and horses used for transport in the park's early years.
In 1921, a 10-passenger bus went off the road in the Fishing Bridge area of the park and down an embankment, killing a 38-year-old Texas woman when her neck was broken, according to park historian Lee Whittlesey.
Whittlesey in his book 'Deaths in Yellowstone.' chronicles deaths by all means –- from drownings in hot springs, to bear maulings, airplane crashes and murders. Auto deaths, Whittlesey wrote, are 'legion' in the park, to the point that he felt them too ordinary to include in his tally of fatalities.
Another accounting of deaths in Yellowstone says at least 17 people died inside the park in motor vehicle crashes since 2007, ranking it the second most common cause of deaths behind medical issues.
Whittlesey presaged the chapter of his book covering road deaths with a quote attributed to the 15th century soothsayer Mother Shipton: 'Carriages without horses shall go, And Accidents fill the world with woe.'
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