Iconic alcoholic drink on tap for first time in pubs across the UK

Scottish Sun

22-05-2025

Plus, find out the other drinks launching this summer
CHEERS TO THAT Iconic alcoholic drink on tap for first time in pubs across the UK
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DRINKERS will be able to get an iconic alcoholic drink on tap for the first time in pubs across the UK.
Nostalgic favourite Hooch will be available on draught at pubs and arenas across the country.
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Hooch is launching on tap for the first time in pubs and arenas across the UK
Credit: Hooch
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Hooch is usually available in cans and bottles and is sold at supermarkets, bars and pubs
In particular, the zesty original Lemon Hooch will be on tap.
The fruity alcopop is usually sold in cans or bottles at supermarkets, bars and pubs.
It's a mix of vodka and real fruit juice, and comes in at 3.4% ABV.
It's launching this month and will be sold for between £5.50 and £5.95, although this will vary across pubs and venues.
The full list of locations hasn't been revealed yet but Hooch has said it will release this soon on its social media accounts.
Hooch is a 90s cult classic that had risen to fame alongside similar alcopops like Smirnoff Ice, WKD, Bacardi Breezer and VK.
Although alcopops had waned in popularity in more recent years, they appear to be staging a comeback.
Yesterday it was revealed that Bacardi Breezers are returning to supermarket shelves years after being discontinued in the UK.
Meanwhile Gen Z has been going wild for the fruity Buzzballz drinks, which are set to launch at their cheapest price in Aldi soon.
Alcopop makers are now not only hoping to provide some nostalgia but also to capture the attention of Gen Z.
Jacob Barrett, brand manager for Hooch, said: "Launching Hooch on draught is a landmark moment for the brand as we celebrate 30 iconic years.
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"This isn't just a new format, it's a bold new era for Hooch, designed for longer, more sociable summer serves and promises to bring something refreshingly different to the T-bar."
What other drinks are launching in time for summer?
As the summer approaches, brands and supermarkets are thinking more about their drinks offerings.
Morrisons has started selling three flavours of pre-mixed 75cl cocktails for just £6 or two for £10.
The flavours are Bliss on the Beach, Cosmo, or Passion Fruit Martini.
Iconic fizzy drink brand Schweppes has also launched a series of alcoholic cocktails, including the Gin Twist and Paloma Bliss.
These come in 250ml cans for £2.29 each.
Aldi has a range of ready-to-drink cocktail cans selling for a bargain 99p and they come in 13 new flavours.
These include Spicy Margarita and Cocobay Strawberry.
Meanwhile Lidl has a dupe of the popular Whispering Angel rose that costs just £10.99 - half the price of the original £22.50 version.