
Google Boots 39 Million Accounts Using AI — What You Need To Know
Google uses AI to suspend millions of accounts.
SOPA Images/LightRocket via Getty Images
There are two words that tend to send a shiver down my spine: Google and AI. Most often, that shiver is in response to an AI-powered threat, be it stealing passwords from Chrome or smartphone deepfake attacks. Sometimes, however, it is a shiver of excitement as Google strikes back against those who would hack or scam you with new protections for Gmail, Chrome, and Android users. I've just experienced one of those good shivers. Google has confirmed it's using AI to defend billions of users from millions of fraudulent accounts. Here is what you need to know.
When it comes to attack distribution methodologies, malicious advertising has surely been one of the longest-running of all. Malvertising, to give it its somewhat too soft and fluffy name, is a curse that has been present pretty much since the first search engines appeared. Google, of course, is all too aware of this and has a team of more than 100 expert fraud fighters dedicated to developing countermeasures. Not all the experts on the front line of advertising fraud are human: AI has also joined the fight.
The April 16 Google 'Ads Safety Report' for 2024 has revealed just how effective these AI defenses have been. 'In 2024, we launched over 50 enhancements to our Large Language Models,' Alex Rodriguez, Google's general manager of ads safety, said, 'which enabled more efficient and precise enforcement at scale.' Using AI to identify the fraud signals used by threat actors, including fraudulent payment information, during the account setup process has paid dividends. It has, Rodriguez confirmed, 'kept billions of policy-violating ads from ever showing to a consumer, while ensuring legitimate businesses can show ads to customers faster.'
The numbers truly speak for themselves: 39.2 million advertising accounts suspended, 9.2 billion adverts restricted and 5.1 billion fraudulent adverts removed. The rise of AI-generated impersonation ads, especially those misrepresenting public figures in order to perpetuate a fraud, financial or otherwise, has rather ironically been tampered by AI itself. 'We were able to permanently suspend more than 700,000 offending advertiser accounts,' Rodriguez said, which led to 'a 90% drop in reports of this kind of scam ad last year.'
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