Annual Oman Perfume Show opens in Oman Convention & Exhibition Centre
Muscat: The Oman Convention & Exhibition Centre (OCEC) officially opened the annual Oman Perfume Show on May 29, under the patronage of H.E Halima bint Rashid al-Zari Chairperson, Small and Medium Enterprise Development Authority, and in the presence of Eng. Said Al Shanfari, CEO of OCEC. This year's edition is a celebration of the very essence of Oman: its ingredients, its craftsmanship, and the scents that define its identity.
Bringing together over 100 exhibitors, the five-day show is expected to welcome more than 30,000 visitors, matching last year's attendance. With the GCC fragrance and perfume market valued at over $3 billion in 2024 (Mordor Intelligence), the sector continues to grow, spanning from niche artisanal labels to established international names. The Oman Perfume Show responds to this growing demand, offering a platform for discovery and connection.
Oman's natural richness, from frankincense to Damask rose, has shaped the region's fragrance heritage.
These scents reflect a deep connection to tradition and craftsmanship. The Oman Perfume Show highlights this journey, showcasing the country's biodiversity and creative spirit as raw ingredients transform into luxurious perfumes.
This year's line-up features renowned names such as Majid Oud, Junaid, Shaikh Saeed, Ahmed Al Maghrabi, Abdulsamad Al Qurashi, Safar, and Lootah. New to the event are Thailand's Immortal Oud, and GGC brands Asateer Oud and Dkhoon Emirates marking their first appearance in Oman.
Timed ahead of Eid Al Adha, the show offers visitors the opportunity to explore and purchase a wide range of perfumes, incense, and frankincense products, making it the perfect pre-Eid destination.
Commenting on the event, Eng. Said Al Shanfari, CEO of OCEC, said: 'Oman's land speaks through scent with famous natural ingredients like frankincense or our Damask rose becoming legendary perfumes. These natural treasures have always told a wider story of place and identity. This year's Oman Perfume Show captures this journey from land to luxury, a celebration of our heritage, creativity, and craft. We are proud to welcome over 100 exhibitors to our 2025 edition, with many regional and local brands showcasing some of their latest collections in exclusivity to our audience.'
A variety of activities will take place alongside the event, including live music performances and interviews with visitors, perfumers, and other participants. In addition, visitors will be able to enjoy seven local food and beverage outlets such as Historia Roastery & Cafe, Arte Roastery Cafe and Maani Cafe. The event also features a gift-wrapping service and a calligraphy corner, where personalised perfume bottles can be inscribed with names - ideal for gifting.
The Oman Perfume Show will be open daily from 29th May until 2nd June from 12 PM until 10 PM daily and from 4 PM until 10 PM exclusively on Friday, in Exhibition Hall 1. For more information, visit www.omanperfumeshow.om or follow @omanperfumeshow.om on Instagram.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Muscat Daily
10 hours ago
- Muscat Daily
Registration opens for Gulf Film Festival in Muscat
Muscat – The Ministry of Culture, Sports and Youth has announced the opening of registration for the Gulf Film Festival, set to take place in Muscat from November 16 to 19. Organised in cooperation with the General Secretariat of the Gulf Cooperation Council (GCC), the festival is held annually in line with regulations issued by the General Secretariat and as part of the GCC Cultural Strategy 2020–2030. The ministry has called on filmmakers in Oman to submit their works and take part in the festival's competitions, which cover a range of categories including feature films, documentaries and short films. Participants will compete for a number of cash prizes, including Best Feature Film, Best Short Film and Best Documentary Film. Additional awards will be given for Best Direction, Best Screenplay, Best Cinematography, Best Soundtrack, and Best Actor and Actress. The event offers a valuable platform for Omani filmmakers to highlight their talent and creativity, and underscores Oman's growing role in the region's cinematic landscape.
Times of Oman
11 hours ago
- Times of Oman
Oman participates in 123rd meeting of GCC Financial, Economic Cooperation Committee
Kuwait: The Sultanate of Oman on Sunday participated in the 123rd meeting of the GCC Financial and Economic Cooperation Committee, held in Kuwait. Oman's delegation was led by Sultan Salim Al Habsi, Minister of Finance. The meeting discussed the outcome of the 84th meeting of the GCC Central Bank Governors Committee, the meetings of the GCC Customs Union Authority, the 14th meeting of the GCC Tax Departments Committee and the 42nd meeting of the Gulf Common Market Committee. The meeting also reviewed the impacts of the recent rise in US customs duties on GCC states. The GCC Financial and Economic Cooperation Committee reviewed statistics on the Gulf Common Market, the progress of negotiations on free trade agreements between GCC states and other countries and international groups, the outcome of signing and ratification of the agreement on the GCC Payment Linkage System, studies and projects under review by the Office of the GCC Economic and Development Affairs Authority and updates about a programme on achieving economic unity among GCC states, in addition to other matters of common concern. On the sidelines of the meeting, the GCC Secretariat General launched a media campaign titled "All the Gulf is a Homeland". The campaign aims to raise awareness about equal economic and social rights and benefits offered to GCC citizens within the framework of the Gulf Common Market. It also reflects the GCC states' commitment to the concept of the GCC citizenship.
Observer
11 hours ago
- Observer
How the Oman Perfume Show Is the Ultimate Industry Incubator
This year's Oman Perfume Show once again drew a large crowd, especially young entrepreneurs eager to turn their passion for scents into a thriving business. Since its inception, the Oman Perfume Show has been more than just a marketplace—it's become a launchpad for young Omanis and emerging perfume brands trying to make a mark in a competitive industry. The event provides an ideal space for fresh talent to showcase their creativity and visions, ensuring the future of Oman's fragrant tradition remains vibrant and evolving. One of the standout young brands this year is OVA Perfume. Their owner and team are passionate about their heritage, drawing inspiration from Oman's rich ingredients and blending them with modern ideas to create fragrances suited not just for local tastes but for global markets. Their stall caught the eye with its monochrome design of many shades of grey—simple but sophisticated, reflecting the brand's focus on purity and balance. As visitors stopped by, they eagerly discussed each ingredient and the process behind every scent, from the raw materials to the finished product. The team was busy, engaging with passersby, explaining how their perfumes are crafted, and sharing their vision of putting Omani perfume on the international map. OVA Perfume isn't alone. Behind the scenes, dozens of new perfume houses have sprung up across Oman, spurred by the lucrative possibilities of the fragrance industry. With many young Omanis pursuing their dreams and seeing the potential in perfumery, the scene is buzzing with innovation and enthusiasm. These brands are eager to bring a piece of Oman's natural beauty—like frankincense, rose, and oud—into bottles that appeal worldwide. The energy among these startups mirrors a broader growth trend: Oman's perfume industry is now recognised as an important part of the national economy and cultural identity. The growth of the perfume market in Oman reflects larger regional trends. Globally, the fragrance industry is booming—with Mordor Intelligence estimating the GCC market to be worth over $3 billion in 2024. The Middle East, in particular, has a long-standing tradition of scent craftsmanship. Countries like the UAE, Saudi Arabia, and Oman have become key players, thanks in part to their access to unique ingredients and a culture that prizes scent as a reflection of hospitality and identity. Oman's own ingredients are especially prized. The country's frankincense from Dhofar, Damask roses, and luban (liquorice) are highly valued in the world of perfumery. These ingredients have been used in perfumes for centuries and are now increasingly sought after by brands aiming to incorporate authentic, locally-sourced components. The unique biodiversity of Oman makes it an ideal place for perfumers looking to source raw materials that are truly exceptional. Industry experts forecast that this emphasis on local ingredients will only intensify, attracting more brands and investment. This year's Oman Perfume Show reinforced that notion—showcasing the best of what Oman has to offer. The show isn't just about selling scents; it's a celebration of craftsmanship, ingredients, and the stories behind each fragrance. As one walks through the exhibition hall, it's clear that Oman is carving out a niche where tradition meets modernity. New brands like Immortal Oud from Thailand and regional players such as Asateer Oud and Dkhoon Emirates have joined the mix, bringing diversity and fresh perspectives to the event. A key part of the show's success lies in the seminars and workshops designed for aspiring perfumers and industry enthusiasts. Over five days, visitors have the chance to learn about scent blending, ingredient sourcing, and the latest technology in perfume production. These sessions are packed with tips and tricks, perfect for those who dream of starting their own brands or improving their craft. Attendees can discover innovative ways to create long-lasting fragrances, explore sustainable practices, and get insights into branding and marketing. The event truly offers a 360-degree experience—blending business, tradition, and innovation. The importance of these educational sessions can't be overstated. With the perfume industry becoming more competitive and globalised, staying updated on technological trends and market shifts is essential. For example, advances in sustainable sourcing and eco-friendly packaging are gaining popularity, and many young perfumers are eager to adopt these new practices to set themselves apart. As the show approaches its final day on June 2, the atmosphere is lively. Visitors are enjoying not only the scents but also the accompanying activities—live music performances, food stalls, and open conversations with perfumers. For many, this is more than a shopping trip; it's an immersive experience that celebrates culture and creativity. The event even includes a calligraphy corner where visitors can personalise perfume bottles—making for perfect Eid gifts or souvenirs. With more than 100 exhibitors from across the GCC and Asia, this year's event has clearly cemented Oman's place as a rising fragrance hub. As it wraps up, the show leaves behind a sense of excitement and possibility. Oman is embracing its fragrant roots and heading into a future where its scents reach markets around the world, telling stories of land, tradition, and creativity. Whether you're a perfume enthusiast, a budding perfumer, or simply curious about Oman's aromatic heritage, the show offers a snapshot of a thriving industry on the cusp of even greater achievements. And with the momentum it has gained, Oman's floral, spicy, and woody scents are set to become more popular worldwide—all thanks to the passion of young Omanis and their shared love for the art of perfumery.
