Qualcomm Showcases Future of Smart Mobility at Snapdragon Auto Day in India
Snapdragon Auto Day was an event that united leading OEMs, suppliers, technology innovators, and policymakers and signaled that Qualcomm is driven to transform smart, connected, and secure mobility in India. The event culminated on the central stage that featured the Snapdragon Digital ChassisTM; its range of innovative platforms Snapdragon Cockpit, RideTM, Auto Connectivity, and Car-to-Cloud services with modifications to India in mind.
Coming as it did soon after Qualcomm had announced that its automotive solutions are powering 350 million+ vehicles worldwide today, this move continued to reassert its firm presence in India with close partnership with auto brands including Maruti Suzuki, Mahindra, Hero MotoCorp, Royal Enfield, Ultraviolette among others. These collaborations include interconnected cockpits, telematics, intelligent two wheeler, and in-car entertainment.
An exceptional one was the partnership with will.i.am to feature FYI RAiDiO and Melodic Drive, the integration of vehicles as interactive musical instruments using Snapdragon-enabled advanced audio system technology.
Also, Snapdragon Ride, lightning-fast cloud companion creating fully connected cars, took its premiere demo in India, further strengthening Qualcomm in its understanding of safe and smart driving. The ecosystem is also reinforced by partnerships with international firms such as Bosch, Tata Elxsi, ZF, and Valeo.
India is great point towards the connected mobility and Qualcomm is positioned well in this direction, in line with what it envisions as the India vision of the future vision of making in India, of and by India, and to the world- powering fleets of tomorrow, through ingenuity, partnership, and local engineering prowess.
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