
Sugar Rises on Concern Over Cane Yields in Top Grower Brazil
'Even though cane-crushing numbers are massive now as we are approaching the peak of the season, lower yields constantly reported might push the Brazilian crop in the fourth quarter to a sudden death,' said Claudiu Covrig of Covrig Analytics. Mills may run out of cane earlier than expected, he said.
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Farming content creator aims to showcase industry
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'I was working as a teacher when I launched the UK's fastest-growing jam brand'
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'I was working as a teacher when I launched the UK's fastest-growing jam brand'
Rachel Kettlewell was still teaching part-time with three small children at home when she registered her healthy jams startup in 2019. Three years later she delved full-time into her business, but even then it was after initially taking a sabbatical from the education sector. It has proved a wise and fruitful decision. From setting out with a goal of being stocked in 10 farm shops in Yorkshire, Fearne & Rosie has since secured national listings in more than 5,100 stores nationwide, from Waitrose to Holland & Barrett. With a revenue forecast of £2m for the 2025 financial year, the low-sugar preserves maker has a three-year plan for £7m in revenue and is seen as the fastest-growing jam brand in UK grocery. Read More: 'We were told being bald is bad — but our skincare gel hit 8,000 orders in one month' Success can be pointed to its contents: 40% less sugar and 70% more fruit than standard, using all natural ingredients from farms in the UK and Europe. 'It's not a fancy secretive recipe, it's just really obvious,' says Kettlewell. 'It's a big part of why we started. I'm not from the food industry, I am just a teacher and so when I looked at the products on the shelf and saw how much sugar and how little fruit there was, it seemed obvious to me to put in more fruit and less sugar.' Her initial plan received an early boost when she listed in 30 farm shops within the first month of trading, alongside selling on Instagram, although she says she wouldn't do the same today after yielding no profit from selling glass jars via Royal Mail. After early talks with Morrisons in Yorkshire and Waitrose, it was only in 2024 when the company entered retailers such as Co-op and Tesco that the business took off, having used her husband's manufacturing facility to produce the first iterations. Its berry-rich products are now made in Belgium following rapid scale. A registered B-Corp business, Kettlewell says that 2% of its revenue goes to charitable causes. BBC Children in Need is a corporate partner, while it supports food redistributor charity FareShare. 'I come from teaching, where people are generally quite friendly, open and honest,' says Kettlewell. 'In business, I have met people who haven't built businesses the way I would expect them to be run. Read More: 'Our £30m success is due to mums making sure our children's food looked great' 'When they are commercially minded and not seeing the wider impact of what they are doing, I find that hard sometimes. For me, balancing profit and purpose is the way to do it, even though we are a commercial entity.' Originally a jam for children, Fearne & Rosie now see themselves as a family brand. Kettlewell has also taken steps, as a female founder with three children, to reduce her working hours over school holidays after consultations with her board and to take Fridays off. 'I was working hard on the business and going straight to school pick-up" Kettlewell says. "By changing my working pattern, I hope to make myself a better parent and better equipped to run our business.' Diagnosed with dyslexia, the teacher turned businesswoman has also overcome a lack of confidence in the workplace. She recognises that she isn't the most qualified to run the business, but says that she is best placed when it comes to helping build her team. Further, she sees her business akin to vertical learning. 'It would be boring if it was always the same,' she smiles. 'That gift of lifelong learning is what is helping me grow.' Read More: 'I pitched my car finance idea to my mother-in-law and she got it straight away' Fearne & Rosie's first year of trading accrued around £9,000 before its first 12 months after launching into Waitrose netted around £30,000. The company, which employs 10 staff both part and full time, is on its third investment round after raising £750,000 and has enlisted investors such as Giles Brook, who grew Innocent Drinks and Vita Coco. Fearne & Rosie, named after Kettlewell's daughters, has added to its stable of five jams this year with a mango preserve, designed to appeal to the South Asian culinary market. With innovation and growing the six-year business, Kettlewell believes there are similarities with teaching and running a business; namely the multi-tasking involved, as well as the campaigning piece in ensuring retailers can support schools to teach children what's in their food and the impact it has on their bodies. 'The reason I started was to provide healthier choices for schools and framing it around how to help families,' she adds. 'I hope we can build something that can have a positive impact and the idea we can do good in the world is what drives me.' Read more: 'I returned to my old office to sell ties after being made redundant' 'In our workplace, we look for passionate, slightly unhinged mountain climbers' Britain's 'king of billboards' who sold his business for £1bnSign in to access your portfolio