Cricketer won't be allowed to post logo of adult-content website on bat in The Hundred
OnlyFans is an online platform where people post photos, videos and host live streams that can be monetised. The users of the site pay monthly subscription and occasional pay-per-view services. It's been reported that creators of the content on the site are paid about 80% of the fees.
Last week, Mills, who is the highest wicket taker in The Hundred, became the first international cricketer to associate himself with the site. In a statement he said he would offer his subscribers a 'closer, more personal look into life as a professional cricketer'.
Mills has not displayed the logo in his two appearances in The Hundred so far this season. And it has now been reported that the England and Wales Cricket Board won't be giving permission for him to sport that logo. BBC has reported that the England board doesn't see OnlyFans as aligning with the 'family-friendly' nature of The Hundred.
In an interview with UK's Telegraph, Mills had spoken about his decision to join the site, and also stressing that he won't be posting any risqué content.
'Categorically, yes (when asked if he would be keeping his clothes on). I know exactly what people might think, and what they are best known for. But I'll be putting stuff out that is about cricket and maybe a little bit of lifestyle content too. The conversations first started about a year ago, so I read up, held conversations and did my due diligence. I hadn't quite realised how big the company was. They're trying to get into football, get Premier League footballers on the platform. They're doing well with 'smaller' sports like surfing and skateboarding, individual sports. I'm the first cricketer, and they're trying to get into team sports. It's ground zero in that regard and I'm very excited. I want to be brave.'
Mills insisted that he is 'not looking to get rich out of this'. The free subscribers can see his views on the games in The Hundred. Fans can pay $5 for his 'completely unfiltered thoughts' on the first game and a breakdown of the 'worst over' in his professional career. He has said that he views OnlyFans as 'just an extension' of his media career.
Not all sportspersons' links with the website have gone down well. In May, a British Canoeist was banned from competing and said he was being forced to choose between his Olympic dream and his OnlyFans account.
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