Samsung launches slimmest smartphone in race against Apple
Samsung Electronics made public on Tuesday its slimmest flagship model to date, complete with enhanced artificial intelligence (AI) features, as it seeks to get ahead of rival Apple in the premium market.
The S25 Edge launch is designed to tap increasing demand, especially from consumers in their 20s and 30s, for more portable smartphones.
"The feedback was clear: users wanted something slimmer and easier to carry without sacrificing performance," said Samsung, which made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems.
Analysts said the launch was strategically timed to pre-empt Apple, which is expected to launch a thinner iPhone in the second half of this year.
"By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones. It appears to be a calculated decision to capture that segment of demand," said Ryu Young-ho, a senior analyst at NH Investment & Securities.
The S25 Edge will go on sale in South Korea on May 23 and in the US on May 30, Samsung said, adding it will roll it out to about 30 countries, including China and in Europe.
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