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Time of India
13-05-2025
- Business
- Time of India
Samsung launches slimmest smartphone as races against rival Apple
HighlightsSamsung Electronics unveiled its slimmest flagship smartphone to date, the Galaxy S25 Edge, featuring enhanced artificial intelligence capabilities aimed at attracting consumers in their 20s and 30s. The Galaxy S25 Edge will be available for sale in South Korea starting May 23, 2025, and in the United States on May 30, 2025, with a starting price of $1,099. Samsung Electronics has strategically launched the S25 Edge ahead of Apple's anticipated release of a thinner iPhone, aiming to capture the demand for portable smartphones in the premium market. Samsung Electronics made public on Tuesday its slimmest flagship model to date, complete with enhanced artificial intelligence features, as it seeks to get ahead of rival Apple in the premium market. The S25 Edge launch is designed to tap increasing demand, especially from consumers in their 20s and 30s, for more portable smartphones. "The feedback was clear - users wanted something slimmer and easier to carry without sacrificing performance," said Samsung , which made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems. Analysts said the launch was strategically timed to pre-empt Apple, which is expected to launch a thinner iPhone in the second half of this year. "By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones. It appears to be a calculated decision to capture that segment of demand," Ryu Young-ho, a senior analyst at NH Investment & Securities, said. The S25 Edge will go on sale in South Korea on May 23 and in the United States on May 30, Samsung said, adding it will roll it out to about 30 countries, including China and in Europe. Starting at $1,099, the model has a 6.7-inch (170 mm) screen and a 5.8 millimetre-thick body, making it larger than the basic S25 model but only fractionally heavier. The S25 Edge has Samsung's latest built-in AI functions, including multimodal AI that allows users to interact with the device in real time through vision and voice, using the camera to ask questions. Samsung did not disclose the production site for the new model. At the launch event, Samsung dismissed concerns about potential performance and heat management issues with the device. "Some may worry that a thinner phone compromises performance or struggles with heat management," said Samsung Electronics Executive Vice President Moon Sung-hoon. "We managed to engineer a thinner vapor chamber to fit the slim design, and we put everything into making that happen. We're confident the S25 Edge can be used without concerns about overheating," said Moon. Samsung became the world's leading smartphone vendor in the first quarter of 2025, capturing 20 per cent of the global market and narrowly surpassing Apple, which held a 19 per cent share, data from Counterpoint Research showed. Samsung last month, however, said second-quarter shipments could be affected if tariff risks weaken demand.
TimesLIVE
13-05-2025
- Business
- TimesLIVE
Samsung launches slimmest smartphone in race against Apple
Samsung Electronics made public on Tuesday its slimmest flagship model to date, complete with enhanced artificial intelligence (AI) features, as it seeks to get ahead of rival Apple in the premium market. The S25 Edge launch is designed to tap increasing demand, especially from consumers in their 20s and 30s, for more portable smartphones. "The feedback was clear: users wanted something slimmer and easier to carry without sacrificing performance," said Samsung, which made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems. Analysts said the launch was strategically timed to pre-empt Apple, which is expected to launch a thinner iPhone in the second half of this year. "By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones. It appears to be a calculated decision to capture that segment of demand," said Ryu Young-ho, a senior analyst at NH Investment & Securities. The S25 Edge will go on sale in South Korea on May 23 and in the US on May 30, Samsung said, adding it will roll it out to about 30 countries, including China and in Europe.
Time of India
13-05-2025
- Business
- Time of India
Samsung launches slimmest smartphone as races against rival Apple
By Heekyong Yang SEOUL: Samsung Electronics made public on Tuesday its slimmest flagship model to date, complete with enhanced artificial intelligence features, as it seeks to get ahead of rival Apple in the premium market. The S25 Edge launch is designed to tap increasing demand, especially from consumers in their 20s and 30s, for more portable smartphones. "The feedback was clear - users wanted something slimmer and easier to carry without sacrificing performance," said Samsung , which made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems. Analysts said the launch was strategically timed to pre-empt Apple, which is expected to launch a thinner iPhone in the second half of this year. "By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones. It appears to be a calculated decision to capture that segment of demand," Ryu Young-ho, a senior analyst at NH Investment & Securities, said. The S25 Edge will go on sale in South Korea on May 23 and in the United States on May 30, Samsung said, adding it will roll it out to about 30 countries, including China and in Europe. Starting at $1,099, the model has a 6.7-inch (170 mm) screen and a 5.8 millimetre-thick body, making it larger than the basic S25 model but only fractionally heavier. The S25 Edge has Samsung's latest built-in AI functions, including multimodal AI that allows users to interact with the device in real time through vision and voice, using the camera to ask questions. Samsung did not disclose the production site for the new model. At the launch event, Samsung dismissed concerns about potential performance and heat management issues with the device. "Some may worry that a thinner phone compromises performance or struggles with heat management," said Samsung Electronics Executive Vice President Moon Sung-hoon. "We managed to engineer a thinner vapor chamber to fit the slim design, and we put everything into making that happen. We're confident the S25 Edge can be used without concerns about overheating," said Moon. Samsung became the world's leading smartphone vendor in the first quarter of 2025, capturing 20% of the global market and narrowly surpassing Apple, which held a 19% share, data from Counterpoint Research showed. Samsung last month, however, said second-quarter shipments could be affected if tariff risks weaken demand.
Express Tribune
13-05-2025
- Business
- Express Tribune
Samsung unveils slimmest AI smartphone yet in move to overtake rival Apple
Listen to article Samsung Electronics has launched its slimmest flagship smartphone to date, the Galaxy S25 Edge, as part of a strategic effort to outpace rival Apple in the high-end smartphone market. The new model features enhanced AI capabilities and a sleek, ultra-thin design aimed at younger consumers seeking more portable devices. The S25 Edge, which will launch in South Korea on 23 May and in the United States on 30 May, is just 5.8mm thick and comes with a 6.7-inch display. Priced from $1,099, the device will be rolled out across 30 countries, including China and several European markets. 'The feedback was clear – users wanted something slimmer and easier to carry without sacrificing performance,' said Samsung. The company reduced internal component thickness, including the printed circuit board and thermal systems, to achieve the slim profile. Samsung's Executive Vice President Moon Sung-hoon addressed concerns over performance and heat management, assuring users that the device includes a thinner, optimised vapour chamber to prevent overheating. The S25 Edge also introduces Samsung's latest artificial intelligence features, including multimodal AI, allowing users to interact with their phone through both voice and vision in real time. Analysts say the launch was tactically timed ahead of Apple's expected release of a thinner iPhone later this year. 'By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones,' said Ryu Young-ho, senior analyst at NH Investment & Securities. Samsung led the global smartphone market in Q1 2025 with a 20% share, narrowly ahead of Apple's 19%, according to Counterpoint Research. However, the firm warned of potential shipment risks in Q2 due to global tariff uncertainties.
The Star
13-05-2025
- Business
- The Star
Samsung launches slimmest smartphone as races against rival Apple
Samsung Electronics' Galaxy S25 Edge is on display during an event at its store in Seoul, South Korea, on May 13, 2025. — Reuters SEOUL: Samsung Electronics made public on May 13 its slimmest flagship model to date, complete with enhanced artificial intelligence features, as it seeks to get ahead of rival Apple in the premium market. The S25 Edge launch is designed to tap increasing demand, especially from consumers in their 20s and 30s, for more portable smartphones. "The feedback was clear – users wanted something slimmer and easier to carry without sacrificing performance," said Samsung, which made structural changes to reduce the thickness of internal components, including the printed circuit board and thermal systems. Analysts said the launch was strategically timed to pre-empt Apple, which is expected to launch a thinner iPhone in the second half of this year. "By releasing the product a few months ahead, Samsung could inflict some impact on Apple and attract consumers looking for thinner smartphones. It appears to be a calculated decision to capture that segment of demand," Ryu Young-ho, a senior analyst at NH Investment & Securities, said. The S25 Edge will go on sale in South Korea on May 23 and in the United States on May 30, Samsung said, adding it will roll it out to about 30 countries, including China and in Europe. Starting at US$1,099 (RM4,755), the model has a 6.7in (170 mm) screen and a 5.8mm-thick body, making it larger than the basic S25 model but only fractionally heavier. The S25 Edge has Samsung's latest built-in AI functions, including multimodal AI that allows users to interact with the device in real time through vision and voice, using the camera to ask questions. Samsung did not disclose the production site for the new model. At the launch event, Samsung dismissed concerns about potential performance and heat management issues with the device. "Some may worry that a thinner phone compromises performance or struggles with heat management," said Samsung Electronics Executive Vice President Moon Sung-hoon. "We managed to engineer a thinner vapor chamber to fit the slim design, and we put everything into making that happen. We're confident the S25 Edge can be used without concerns about overheating," said Moon. Samsung became the world's leading smartphone vendor in the first quarter of 2025, capturing 20% of the global market and narrowly surpassing Apple, which held a 19% share, data from Counterpoint Research showed. Samsung last month, however, said second-quarter shipments could be affected if tariff risks weaken demand. – Reuters
