Red Bull moves into rugby by taking full ownership of English club Newcastle
NEWCASTLE, England — Red Bull's sporting portfolio now includes a top-flight English rugby union team after the energy drinks giant took full ownership of Newcastle Falcons on Tuesday.
The club has been rebranded as Newcastle Red Bulls ahead of the new season starting next month, and said the move will embrace 'the innovative approach that Red Bull has brought to its sports initiatives across the world.'
They include stakes in a number of soccer teams, including Leipzig, Salzburg and Leeds, as well as in Formula One. Former Liverpool manager Jurgen Klopp recently became Red Bull's head of global soccer.
Newcastle plays in the top domestic league, newly called the Gallagher Prem, and has won five major titles, including the league championship in 1998. One of its most notable former players is England great Jonny Wilkinson.
Newcastle's last trophy was the domestic cup in 2004.
'Together, we aim to elevate rugby to new heights and deliver unforgettable moments for our fans,' said Oliver Mintzlaff, Red Bull's CEO in corporate projects and investments. 'We're delighted to have acquired Newcastle Red Bulls and look forward to empowering the club to reach its full competitive potential.'
The Associated Press
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
National Post
20 minutes ago
- National Post
AVF and ErgoAV Merge to Expand Innovative AV Accessories and Mounting Solutions
Article content SHROPSHIRE, England — Renowned British pioneer of AV mounting solutions AVF and fast-growing AV accessories and ergonomics brand ErgoAV today announced their merger, marking a momentous milestone and paving the way for continued growth and innovation for both companies. Consumers in global markets now benefit from an even broader choice of AV solutions and accessories, as both brands will bring in each other's products to their primary markets. Article content AVF is an established industry leader in TV wall mounts, TV stands, and a wide range of AV furniture. Founded in 1977, the company has since become one of the largest AV mount and furniture brands in the UK. Article content 'AVF is excited to join forces with ErgoAV, which will significantly expand our portfolio for both retail and commercial channels,' said Simon West, Managing Director of AVF. US-based ErgoAV has been building a name for itself since late 2022 with its innovative and ergonomically designed TV mounts, AV furniture, and smart office solutions—all by a team of known industry veterans with multi-decades of experience. ErgoAV is the US subsidiary of parent company Bestqi, one of the world's largest TV mount manufacturers, selling over five million units annually. The company had acquired AVF in June 2025, with the goal to enhance both brands' AV and office product offerings through combined expertise and leveraging Bestqi's R&D and manufacturing capabilities. Article content 'The AVF, ErgoAV and Bestqi teams have collectively sold over 100 million TV mounts worldwide,' Henry Lyu, CEO of ErgoAV and Bestqi, shared. 'By merging ergonomics, smart home solutions, and thoughtful design, we aim to enhance every space with comfort, style, and next-generation innovation.' Article content AVF and ErgoAV will retain their distinct brand identities while introducing each other's AV solutions, accessories, and furniture to the global market. This strategic synergy expands consumer choices, delivering creative and versatile options for modern homes and smart work spaces. Article content About ErgoAV Article content Led by a respected team of industry veterans, ErgoAV offers an innovative, ergonomic take on TV mounts, AV solutions, and accompanying accessories and furniture by seamlessly uniting form and function. Designed to enhance viewing and working experiences in any setup, whether home or office, ErgoAV's products optimize any space and provide endless possibilities with layout and viewing flexibility. Article content . Article content About AVF Article content Founded in 1977, AVF has grown to become a leading AV mount brand in the UK and one of the world's leading suppliers of TV wall mounts and stylish TV stands. The company is known for its products' strength, durability, ease of installation, and design—all of which are continuously improved on and upgraded to align with market trends and user needs. Article content Article content Article content Article content Article content Article content
CTV News
4 hours ago
- CTV News
Aug. 13, 2025: FC London Women's dramatic win over Hamilton
London Watch 1. FC London Women's team stays in premier division. 2. 9U soccer player's 'play of the week.' 3. Shaedon Sharp hosts free basketball program.
Winnipeg Free Press
6 hours ago
- Winnipeg Free Press
Cricket Australia CEO says test format needs to remain viable or some rivals will go ‘bankrupt'
BRISBANE, Australia (AP) — While the West Indies tries to determine a way to improve its once-fearsome test team, Cricket Australia chief executive Todd Greenberg warns that some rivals — without naming names — will go 'bankrupt' if they continue to play the longest form of the game. Greenberg, a former Australian Cricketers' Association chief who took over at the sport's national governing body in March, believes 'scarcity in test cricket is our friend, not our foe.' 'I don't think everyone in world cricket needs to aspire to play test cricket, and that might be OK,' Greenberg told domestic media at an event marking 100 days to go before the Ashes series Down Under between England and Australia. There are 12 full members of the International Cricket Council eligible to play test matches. They are Australia, England, South Africa, West Indies, New Zealand, India, Pakistan, Sri Lanka, Zimbabwe, Bangladesh, Afghanistan and Ireland. But test cricket has taken a back seat to the shorter forms of the game — one-day internationals and the even more popular, made-for-television, Twenty20 matches. The T20 format includes the world's most popular cricket tournament, the Indian Premier League. 'We need to make sure we invest in the right spaces to play test cricket where it means something, and has jeopardy, and that's why the Ashes will be as enormous and as profitable as it is because it means something,' Greenberg said. There have been suggestions that a two-tier test system be developed so as to create more balanced results between the test cricket haves and have-nots. West Indies this week held a two-day emergency summit for Caribbean cricket which included greats Brian Lara and Clive Lloyd. They are hoping to help create strategies to lift West Indies back toward the top of the international test format they dominated back in the 1970s and early 1980s. The summit was called after a West Indies lineup scored just 27 runs in its second innings – one run short of the all-time test record for low totals — while losing the third of three tests to Australia. Lara said after the summit that the Caribbean squad needs to take small steps to return to its once-vaunted place in test cricket. 'It's a long road, not something that's going to happen tomorrow,' Lara said, adding that the review was long overdue. 'It was not about the 27 runs. If it was 57 or 107, would we be feeling any better? I don't think so. It's the fact we've got something to address. 'And for us to get back on top or be a competitive nation in world cricket, we've got to address these situations shortly, quickly and hopefully we can reap the benefit in years to come.' Greenberg says it might be too late for some teams. 'A lot of traditionalists might not like that,' he said. 'I'm not suggesting I know the number that will play, but literally we're trying to send countries bankrupt if we force them to try to play test cricket. ___ AP cricket:
