‘Nuclear': Network 10's desperate bid to save 10 News+ as show loses half its viewers
The show, fronted by journalists Amelia Brace and Denham Hitchcock, has been panned by viewers who have switched over in droves following its debut on June 30.
According to a TV insider, Network 10 has flailed following horrendous ratings. The audience The Project was still attracting has halved within a fortnight, in what can only be labelled an unmitigated disaster for executives.
While it was announced last week that Georgie Tunny would be joining the show, an insider claimed she's set to become the face of the already-ailing show in a bid to win back The Project's audience.
'She's the one they're betting on,' a production source told The Daily Mail.
'She has the polish, she's already known to viewers, and she connects in a way that Denham and Amelia haven't managed to.'
'They wanted a fresh start, but they didn't realise how loyal The Project's audience still was – and how brutal the 6pm slot is,' a former 10 producer said, adding the network is 'scrambling'.
'Everyone's talking like it's (10's failed breakfast TV program) Wake Up all over again – and we all know how that ended.'
Publicly, Network 10 has insisted that attracting new viewers is 'a marathon, not a sprint', but the insider added that behind the scenes 'even Paramount bosses in LA' have been forced to step in.
'There's real concern that if this tanks completely, it could kill 10's news investment for years,' they said.
A 10 spokesperson said last week that the network was 'taking a long-term, multi-platform view of audience development'.
'Building a loyal news audience takes time, and we are prepared for gradual growth as audiences discover and connect with our unique approach to news delivery across many platforms,' they said in a statement.
'10 is fully committed to 10 News+. This is a marathon, not a sprint. We are investing in building a sustainable, quality multi-platform news service that will grow and evolve with our audience's needs over time.'
Last Tuesday evening, 10 News+ recorded an average of 244,000 viewers, before attracting 205,000 on Wednesday and 159,000 on Thursday. Numbers dipped again on Friday, with an average audience of just 152,000.
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ABC News
15 minutes ago
- ABC News
Newborn baby dies from rare genetic condition which scans failed to pick up
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Their tiny, much-wanted, baby girl had two broken arms and two broken legs after the delivery. Scans and tests during the pregnancy had failed to pick up Milli had an extremely rare genetic condition, despite Rochelle complaining about failing to feel her moving during the pregnancy. "My whole pregnancy, I was expressing that I was a bit concerned," she said. "I never had a kick count." Within hours of her birth on July 14, Milli was transferred to the Mater Mothers' Hospital neonatal critical care unit (NCCU) in Brisbane. She opened her eyes and locked them onto her dad Dylan as she was placed in an ambulance for the drive north to Brisbane. Milli died in her parents' arms six days later. Amid the grief, they feel blessed they had almost a week with her. "She was beautiful," Rochelle said. "When we touched her, she reacted. She couldn't move her body but her little toes would go or her little fingers. 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News.com.au
an hour ago
- News.com.au
Common pilates act that everyone is guilty of doing at some point
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News.com.au
2 hours ago
- News.com.au
What's on in Darwin this long weekend: Rides, music, scones and a new mango matcha option
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