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A new Lululemon dress is stirring up the internet. Here's why
A new Lululemon dress is stirring up the internet. Here's why

USA Today

time5 days ago

  • Business
  • USA Today

A new Lululemon dress is stirring up the internet. Here's why

A new Lululemon dress is stirring up the internet. Here's why "Is this just for the label? Who walks into Lululemon and they're like, 'Oh my gosh, that's the cutest summer dress I've ever seen?'" TikTok creator Dasie said. Show Caption Hide Caption Steven Madden to buy UK-based luxury shoe brand Kurt Geiger The world of fashion footwear has a new pair, as shoe designer Steven Madden said it would buy UK-based luxury brand Kurt Geiger. The all-cash deal, valued at $360 million, expands Steve Madden's presence in international markets. The internet is going crazy over a new dress, and no, it is not "the dress" from 2015. Behind the hysteria is a multi-functional athleisure maxi skirt-dress duo from trendy sportswear brand Lululemon. Lululemon's new 2-in-1 Maxi Dress, a basic one-color dress that can be worn as an ankle-length maxi skirt or strapless dress, has garnered mixed emotions from social media users. Some believe the nearly $150 dress is worth every penny because of its versatility, enough that the dress is sold out in every size except extra large, and others think it's undeserving of the hype. Interested to hear what people think? Here's what the internet is saying about the viral Lululemon 2-in-1 Maxi Dress. Viral trends: 10 years later, 'the dress' still divides us. But we understand a lot more about why. How much does Lululemon's 2-in-1 Maxi Dress cost? The 2-in-1 Maxi Dress costs $148 on the Lululemon website, before shipping. As of June 3, the dress was sold out in every size and color but Light Ivory in extra large. However, shoppers can sign up to be notified if and when the dress will be restocked on the Lululemon website. What are people saying about the dress? In a TikTok video with 83,000 views as of June 3, content creator Chantalissa models the dress, which she encourages her followers to buy. "It takes a lot for me to buy something that I see on TikTok, but the second I saw this 2-in-1 dress from Lululemon, I literally went to the store instantly and tried it on," Chantalissa said in her video. "I actually feel like a princess in it. It's so beautiful, so flowy. I'm obsessed." On the flip side, content creator Dasie expressed her confusion about the dress's popularity, specifically because of the price and simple design. "Is this just for the label? Who walks into Lululemon and they're like, 'Oh my gosh, that's the cutest summer dress I've ever seen?'" Dasie said in a TikTok video with about 4,800 views as of June 3. "I'm not trying to be mean. No hate. You could walk into Walmart and get a cuter dress than that." To 'thneed' or not to 'thneed' Lululemon's 2-in-1 Maxi Dress quickly became deemed a "thneed" on social media. A "thneed" is a garment that can be worn multiple ways, and its name comes from the highly versatile object knitted by the Once-ler in Dr. Seuss' "The Lorax." As depicted in the original Lorax book and movie, a "thneed" can be used as a shirt, sock, glove, hat, carpet or pillow − "a fine thing that all people need." In addition to being multifunctional, a "thneed" is cheap ($3.98, as outlined in "The Lorax") and ethically sourced, as "thneeds" are made entirely from foliage of Truffula Trees, the circular and wispy trees in the story. While some may believe the 2-in-1 Maxi Dress is a "thneed," TikTok user Rachael, commonly known as "the Thneed Girl," disagrees. "The garment really isn't transforming at all. It's just going from being worn down at the hip to up at like the chest. It's really not transforming like a thneed really needs to do," Rachael said in a TikTok video. "You can love this dress. You can hate this dress. You can make whatever arguments you want about the ethics of this dress, Lululemon as a company, I really don't care, but it's not a thneed." Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@

Not a want, but a 'Thneed.' People think this new Lululemon dress is giving Dr. Seuss. Could it also be a recession indicator?
Not a want, but a 'Thneed.' People think this new Lululemon dress is giving Dr. Seuss. Could it also be a recession indicator?

Yahoo

time16-05-2025

  • Entertainment
  • Yahoo

Not a want, but a 'Thneed.' People think this new Lululemon dress is giving Dr. Seuss. Could it also be a recession indicator?

A new dress from Lululemon is stirring up controversy on the internet. People love it or hate it — but mostly, they think it looks like the brainchild of Dr. Seuss. The subject of this discourse is the Lululemon 2-in-1 Maxi Dress, which retails for $148 on the athleisurewear brand's website. At first glance, the dress — which currently comes in light ivory, brown, green and black — looks like your average strapless number. However, it's called the 2-in-1 for a reason, because, per Lululemon, you can 'convert this luxuriously soft and stretchy strapless dress into a flowy maxi skirt by rolling down the bodice.' The dual function of this dress is what has some social media users calling it 'the Thneed.' The term stems from the overconsumption-eschewing book The Lorax, by Dr. Seuss, and refers to the versatile piece of clothing knitted from the leaves of a Truffula Tree. It can be a hat! A dress! Whatever! Social media was quick to jump on the reference. One TikToker shared a video of the dress with the caption, 'Is this not a thneed omfg.' Another pulled a Mean Girls and called it the 'ugliest f-ing skirt,' noting in the caption that it's a Thneed. A third TikToker who compared the dress to a Thneed also declared it the 'ugliest' in a video. 'Who is walking into Lululemon, trying that on and going 'Wow, that looks really good, really cute, it's a fit.' Reveal yourselves.' Still, some people on TikTok are loving their Thneed — err, Lululemon 2-in-1 Maxi Dress. One fan posted a video of herself wearing the dress and wrote that she 'can't comprehend' how it's from Lululemon. And another said she was 'literally obsessed' with the fit, which she showed off in white on her TikTok. Yahoo reached out to Lululemon for comment on the reasoning behind its newly launched design but had not received a response by publication time. Still, the decision to introduce a versatile 2-in-1 piece comes at a moment of economic uncertainty. During a March investor call, CEO Calvin McDonald acknowledged that 'consumers are spending less due to increased concerns about inflation and the economy.' With proposed tariffs threatening to raise the cost of consumer goods — particularly those made in Vietnam, the country which manufactures the most Lululemon's products — price increases may soon follow. And the 2-in-1 dress comes at a time when many people are pointing out fashion trends that indicate a downturn in the economy. In the mid 2000s, right around the time of the 2008 market crash, it was popular to have a look that could easily go from the office to the club — which, yes, meant that there were a lot of blazers and statement necklaces being worn while people got down to the latest Rihanna track. As José Criales-Unzueta wrote for Vogue Business, the prevalence of peplum tops, tailored vests and slacks as clubwear 'had much to do with the fact that, during and immediately after the recession, people were less willing to invest in clothes for different occasions and rather spent on a more versatile wardrobe.' In other words, it was a whole wardrobe full of Thneeds. At $148, Lululemon's dress is hardly a bargain — but given its versatility, it could be an item that money-conscious buyers gravitate towards in lieu of, say, a single-purpose dress. Of course, that's only if customers think it's cool first — and while the initial reviews online are thus far mixed, much like the company at the center of The Lorax, Lululemon has a proven track record of driving customers to consume.

Not a want, buta 'Thneed.' People think this new Lululemon dress is giving Dr. Seuss. Could it also be a recession indicator?
Not a want, buta 'Thneed.' People think this new Lululemon dress is giving Dr. Seuss. Could it also be a recession indicator?

Yahoo

time16-05-2025

  • Entertainment
  • Yahoo

Not a want, buta 'Thneed.' People think this new Lululemon dress is giving Dr. Seuss. Could it also be a recession indicator?

A new dress from Lululemon is stirring up controversy on the internet. People love it or hate it — but mostly, they think it looks like the brainchild of Dr. Seuss. The subject of this discourse is the Lululemon 2-in-1 Maxi Dress, which retails for $148 on the athleisurewear brand's website. At first glance, the dress — which currently comes in light ivory, brown, green and black — looks like your average strapless number. However, it's called the 2-in-1 for a reason, because, per Lululemon, you can 'convert this luxuriously soft and stretchy strapless dress into a flowy maxi skirt by rolling down the bodice.' The dual function of this dress is what has some social media users calling it 'the Thneed.' The term stems from the overconsumption-eschewing book The Lorax, by Dr. Seuss, and refers to the versatile piece of clothing knitted from the leaves of a Truffula Tree. It can be a hat! A dress! Whatever! Social media was quick to jump on the reference. One TikToker shared a video of the dress with the caption, 'Is this not a thneed omfg.' Another pulled a Mean Girls and called it the 'ugliest f-ing skirt,' noting in the caption that it's a Thneed. A third TikToker who compared the dress to a Thneed also declared it the 'ugliest' in a video. 'Who is walking into Lululemon, trying that on and going 'Wow, that looks really good, really cute, it's a fit.' Reveal yourselves.' Still, some people on TikTok are loving their Thneed — err, Lululemon 2-in-1 Maxi Dress. One fan posted a video of herself wearing the dress and wrote that she 'can't comprehend' how it's from Lululemon. And another said she was 'literally obsessed' with the fit, which she showed off in white on her TikTok. Yahoo reached out to Lululemon for comment on the reasoning behind its newly launched design but had not received a response by publication time. Still, the decision to introduce a versatile 2-in-1 piece comes at a moment of economic uncertainty. During a March investor call, CEO Calvin McDonald acknowledged that 'consumers are spending less due to increased concerns about inflation and the economy.' With proposed tariffs threatening to raise the cost of consumer goods — particularly those made in Vietnam, the country which manufactures the most Lululemon's products — price increases may soon follow. And the 2-in-1 dress comes at a time when many people are pointing out fashion trends that indicate a downturn in the economy. In the mid 2000s, right around the time of the 2008 market crash, it was popular to have a look that could easily go from the office to the club — which, yes, meant that there were a lot of blazers and statement necklaces being worn while people got down to the latest Rihanna track. As José Criales-Unzueta wrote for Vogue Business, the prevalence of peplum tops, tailored vests and slacks as clubwear 'had much to do with the fact that, during and immediately after the recession, people were less willing to invest in clothes for different occasions and rather spent on a more versatile wardrobe.' In other words, it was a whole wardrobe full of Thneeds. At $148, Lululemon's dress is hardly a bargain — but given its versatility, it could be an item that money-conscious buyers gravitate towards in lieu of, say, a single-purpose dress. Of course, that's only if customers think it's cool first — and while the initial reviews online are thus far mixed, much like the company at the center of The Lorax, Lululemon has a proven track record of driving customers to consume.

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