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Levi's Unveils New Pride Clothing After Refusing to Eliminate DEI Programs
Levi's Unveils New Pride Clothing After Refusing to Eliminate DEI Programs

Newsweek

time6 days ago

  • Entertainment
  • Newsweek

Levi's Unveils New Pride Clothing After Refusing to Eliminate DEI Programs

Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Levi Strauss & Co. unveiled its 2025 Pride collection shortly after a decisive shareholder vote to retain the company's diversity, equity, and inclusion (DEI) initiatives. Newsweek has reached out to a representative for Levi for comment. Why It Matters Pride month is observed in June each year, coinciding with the anniversary of the 1969 Stonewall Riots, a series of protests for gay liberation. This year's Pride month comes at a critical time for LGBTQIA+ people; President Donald Trump has taken multiple steps to unravel protections for transgender people since returning to the White House. Trump also moved to dismantle DEI initiatives shortly after his inauguration. He has described such initiatives as "radical" and "wasteful." What To Know The collection, titled "Meet You In the Park," is described by Levi's as "celebrating queer joy through self-expression," and is inspired by "LGBTQIA+ rodeo culture from the '70s to today." Levi's makes an annual donation to Outright International, a global organization that supports LGBTQIA+ people worldwide. Images of flat lay products from Levi 2025 Pride Collection. Images of flat lay products from Levi 2025 Pride Collection. Levi Stauss & Co The collection features denim items, such as jackets and shorts, as well as wardrobe basics like sweatshirts and t-shirts. The staple items feature LGBTQIA+ symbols, including a rainbow and an upside-down pink triangle. The inverted pink triangle is an important symbol for the LGBTQIA+ community. It was originally a Nazi-era symbol sewn on the uniforms of gay detainees in concentration camps. It was later reclaimed by the LGBTQ+ community and reappropriated as a positive symbol of self-identity. In April 2025, less than 1 percent of Levi's shareholders supported a proposal to abolish the company's DEI programs, per ESG Dive. The move comes after the National Center for Public Policy Research (NCPPR), a conservative Washington-based think tank, submitted a proposal calling for Levi's to halt diversity programs, employee resource groups, and any consideration of race or gender in hiring or promotion. Levi's management firmly recommended voting against the measure, stating that DEI supports business performance and employee wellbeing and that removing DEI programs would not be in the best interest of shareholders. Following the re-election of Trump, something that was interpreted by some as a rejection of the DEI and "woke" policies adopted by much of the corporate world over the past few years, companies including Walmart, Bud Light and Target have walked back their DEI policies. However, other companies, including Goldman Sachs, Costco, and Apple, have decided to continue with their DEI initiatives. What People Are Saying Levi's, on their website, describing their collection: "Inspired by queer liberation iconography, our collection pays homage to the history of San Francisco, an LGBTQIA+ mecca and home to Levi's." What's Next Pride month will last for the whole of June, with multiple celebrations taking place across the world.

Apple Pride Collection for 2025 is here
Apple Pride Collection for 2025 is here

GSM Arena

time06-05-2025

  • Entertainment
  • GSM Arena

Apple Pride Collection for 2025 is here

For another year, Apple rides the LGBTQ+ wave and announced this year's themed products right in time for Pride Month (which is June). The 2025 Pride Collection includes a Pride Edition Sports Band and wallpapers for wearables, iPhones, and iPads. The strap features "a tapestry of rainbow stripes that vary in shape and size," and each band is assembled by hand from compression-molded stripes. This means that each strap is subtly unique, and no bands are exactly alike. According to a press release, this was created to reflect the "individuality of all members of the LGBTQ+ community." The band is exclusive to the United States. It is already available to order today at the Apple Store and will be up for sale at offline stores next week. The price is $49, and comes in 40 mm, 42 mm, and 46 mm sizes, in both S/M and M/L lengths. The customization of the watch goes further with a new Pride Harmony watch face. An upcoming software update will also bring a similar wallpaper design to iPhones and iPads. The wallpaper will be available on all devices getting watchOS 11.5, iOS 18.5 and iPadOS 18.5. Source

Apple just dropped a new watch band and wallpapers for Pride 2025
Apple just dropped a new watch band and wallpapers for Pride 2025

Digital Trends

time05-05-2025

  • Entertainment
  • Digital Trends

Apple just dropped a new watch band and wallpapers for Pride 2025

Apple just announced its '2025 Pride Collection,' which includes a new Sport Band for Apple Watch, a dynamic watch face, and a dynamic wallpaper that will be available for iOS and iPadOS. The watch band is available to order from today and the watch face/wallpapers will drop in upcoming software updates. Apple has been releasing special edition watch bands for Pride Month for almost a decade now, each with a different take on the rainbow/multicolored design. This year's is pretty straightforward, making use of bold stripes of color just like actual pride flags. Recommended Videos The watch face has a shifting animation that circles through the different colors in a diagonal direction. Apple says the stripes shift to form numerals when a wearer lifts their arm to look at the watch — but if those numerals are showing on the little animation posted on the blog then, awkwardly, I can't see them. The iPhone and iPad versions of the background shift whenever you move, lock, or unlock your device. We'll get access to the wallpapers and watch face with watchOS 11.5, iOS 18.5, and iPadOS 18.5. There's no macOS version of the wallpaper but that isn't too surprising since previous years haven't included one either. The Sport Band is made out of silicon, with each color mixed separately and then compression-molded together. It's probably the best material choice for such a brightly colored design because it's so easy to keep clean and it doesn't really wear down. There's nothing worse than buying something for the color and seeing it get dirtied and faded within a year. And this probably is the brightest design Apple has released in the past few years — 2024's Braided Solo Loop had quite a lot of dark colors involved, while 2023's Sport Band was more understated with a white background. The two Pride Sport Loop editions from 2022 were almost pastel-colored compared to this year's design. If you like the look of it, you can order the watch band now for $49, and remember to look out for the wallpapers when the new updates drop. Please enable Javascript to view this content

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