Latest news with #7UP
Yahoo
19-05-2025
- Business
- Yahoo
7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT
The global repositioning highlights 7UP's distinct ability to be the ultimate refreshment for any occasion, brought to life through product innovations and culturally resonant creative campaigns DUBLIN, May 19, 2025 /PRNewswire/ -- 7UP® unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment – making every sip not just satisfying, but unmistakably 7UP. Building on its multi-sensory approach, 7UP is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7UP. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself. Now rolling out across markets, Super Duper Refresher is coming to life in ways that resonate with local consumers – from cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails. The platform is built to resonate in the moments that matter most. In key markets, such as India, Pakistan, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher,' blending regional culture, humour and colloquialism into the brand story. This next chapter builds on nearly a century of heritage and innovation as 7UP expands its core portfolio, introducing new flavours and product ranges designed to tap into the core sensory elements of refreshment. These launches help demonstrate how local markets are owning the Super Duper Refresher platform – bringing it to life in bold new ways: The 7UP Extra Fizz range, emphasising fizz as a key component of the drinking experience, is now available in Egypt, and UAE, with launches planned for Saudi Arabia this summer. To celebrate Super Duper Refresher, 7UP brought a one-of-a-kind activation to Dubai's Kite Beach. Inspired by a lifeguard tower, the unmissable 7UP Mixology Tower was the ultimate destination to cool off. Customers savoured perfectly chilled 7UP extra fizz and next-level mixes, while enjoying a full-body refreshment with a cocktail-shaker shaped water sprinkler and icy plunge pools. 7UP Mint Lemonade turns up the dial on refreshment in Pakistan, capturing Super Duper Refresher by offering a crisp, cooling twist that elevates each sip, offering that instant minty refreshment. 7UP Pink Lemonade is a vibrant take on the classic zero-sugar range, blending lemon-lime with a burst of tangy raspberry for a sweet new serve of Super Duper Refresher, now debuting in the UK. With more flavours on the way, 7UP is drawing on local market insight to shape innovations that reflect evolving consumer tastes around the world. Salman Butt, Senior Marketing Director at 7UP said: "Since its creation, 7UP has been bringing delicious beverages to the world, and we're continuously exploring different ways to refine and advance the Super Duper Refresher experience for today's consumer. Our commitment to innovation drives us to push boundaries – whether it's evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world." For further information on the global brand platform and local market activity, please refer to local websites and social channels. * 7UP is a trademark of PepsiCo for all international markets excluding the US FOR MORE INFORMATION, CONTACT: jenaifer@ About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Photo - Logo - View original content: SOURCE PepsiCo Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
19-05-2025
- Business
- Yahoo
7UP® LAUNCHES SUPER DUPER REFRESHER: ITS DYNAMIC GLOBAL PLATFORM TO OWN FUNCTIONAL REFRESHMENT
The global repositioning highlights 7UP's distinct ability to be the ultimate refreshment for any occasion, brought to life through product innovations and culturally resonant creative campaigns DUBLIN, May 19, 2025 /PRNewswire/ -- 7UP® unveils Super Duper Refresher – a new global platform grounded in the science of what makes a drink truly refreshing – the fusion of flavour, fizz, and cold temperature. Backed by sensory research and consumer insight, the platform reinforces 7UP's role in delivering the perfect thirst-quenching sip. Through new product launches, creative campaigns and real-world experiences, 7UP is setting a new standard in functional refreshment – making every sip not just satisfying, but unmistakably 7UP. Building on its multi-sensory approach, 7UP is also introducing a new music logo (MOGO) – a signature tune designed to capture the uplifting feeling of drinking a 7UP. Instantly recognisable and easy to recall, the sound adds a new layer to the brand experience and strengthens an emotional connection beyond the product itself. Now rolling out across markets, Super Duper Refresher is coming to life in ways that resonate with local consumers – from cooling down at social gatherings to elevating meals and refreshing cocktails or mocktails. The platform is built to resonate in the moments that matter most. In key markets, such as India, Pakistan, Egypt, and Saudi Arabia, the campaign will adopt a playful, culturally tailored narrative under the banner of 'Super Duper Refresher,' blending regional culture, humour and colloquialism into the brand story. This next chapter builds on nearly a century of heritage and innovation as 7UP expands its core portfolio, introducing new flavours and product ranges designed to tap into the core sensory elements of refreshment. These launches help demonstrate how local markets are owning the Super Duper Refresher platform – bringing it to life in bold new ways: The 7UP Extra Fizz range, emphasising fizz as a key component of the drinking experience, is now available in Egypt, and UAE, with launches planned for Saudi Arabia this summer. To celebrate Super Duper Refresher, 7UP brought a one-of-a-kind activation to Dubai's Kite Beach. Inspired by a lifeguard tower, the unmissable 7UP Mixology Tower was the ultimate destination to cool off. Customers savoured perfectly chilled 7UP extra fizz and next-level mixes, while enjoying a full-body refreshment with a cocktail-shaker shaped water sprinkler and icy plunge pools. 7UP Mint Lemonade turns up the dial on refreshment in Pakistan, capturing Super Duper Refresher by offering a crisp, cooling twist that elevates each sip, offering that instant minty refreshment. 7UP Pink Lemonade is a vibrant take on the classic zero-sugar range, blending lemon-lime with a burst of tangy raspberry for a sweet new serve of Super Duper Refresher, now debuting in the UK. With more flavours on the way, 7UP is drawing on local market insight to shape innovations that reflect evolving consumer tastes around the world. Salman Butt, Senior Marketing Director at 7UP said: "Since its creation, 7UP has been bringing delicious beverages to the world, and we're continuously exploring different ways to refine and advance the Super Duper Refresher experience for today's consumer. Our commitment to innovation drives us to push boundaries – whether it's evolving core product formats or introducing exciting flavours to craft an undeniably thirst-quenching drink, 7UP will always stand apart as the ultimate choice in refreshment around the world." For further information on the global brand platform and local market activity, please refer to local websites and social channels. * 7UP is a trademark of PepsiCo for all international markets excluding the US FOR MORE INFORMATION, CONTACT: jenaifer@ About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. Photo - Logo - View original content: SOURCE PepsiCo
Time Out Dubai
09-05-2025
- Entertainment
- Time Out Dubai
There's a lifeguard-inspired 7-UP pop up coming to Dubai (and you don't want to miss it)
If you're feeling the temperatures starting to creep up, then we've got the perfect way for you to cool down (and have a tonne of fun at the same time). To celebrate the launch of the all-new 7UP Zero Sugar Extra Fizz, an impressive lifeguard tower-inspired pop up is on its way to Kite Beach for two special weekends. Looking over beachgoers in need of refreshment, the Insta-worthy stand will be offering much more than just drinks on the weekends of Friday May 9 to Sunday May 11, as well as Friday May 16 to Sunday May 18. Serving up flavour, fizz and fun, you'll be able to make the most of the events from 1pm until 7pm each day, with live DJ sets and top-tier vibes. All the events to catch at the 7UP stand As well as some epic refreshments, there are some awesome events happening at the pop-up that you need to stick around for. While you sip on a zesty 7UP Zero Sugar Extra Fizz, you can get stuck into the Splash Shaker challenge – think balloon popping, fast-paced action and some great rewards. Keep an eye out for the giveaways too, where you can pick up bucket hats, speakers, beach towels and much more. Don't miss your chance to visit the 7UP soft drink mixology counter either, where you can taste some incredible creations that are all sugar free. Finally, if you really want to cool off, you can jump in an ice bath from 2pm to 4pm, or get a little competitive at 4pm with the Fizz-O-Clock Mixology Showdown, where you can create your own soft creation with 7UP Zero Sugar Extra Fizz. Whether you're planning a beach day with friends or want an awesome spot to cool off, this is the place to be this weekend. Visit the pop up for ultimate refreshment and try the new 7UP Zero Sugar, Extra Fizz. May 9-11, 16-18, 1pm-7pm. Kite Beach, @7uparabia, @7uparabia
Scottish Sun
02-05-2025
- Business
- Scottish Sun
Iconic soft drink brand launches new flavour & zero sugar drink leaving shoppers saying ‘I need this'
Only certain shops are selling the new drink so far FRESH KICK Iconic soft drink brand launches new flavour & zero sugar drink leaving shoppers saying 'I need this' Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AN ICONIC soft drink brand has launched a whole new flavour - and shoppers are going mad for it. And good news - the fresh flavour is a healthier alternative to the original, because the recipe is sugar-free. Sign up for Scottish Sun newsletter Sign up 4 7UP has launched a new pink lemonade flavour Credit: Facebook 4 The new flavour is available at Sainsbury's and other selected shops Credit: Alamy The new drink is from 7UP - the iconic American fizzy lemonade brand. A pink lemonade alternative is now also available on shelves, and is zero sugar. The flavour is a combination between lemon, lime and raspberry, and is bright pink in colour. It hit shelves at selected stores on April 28, and will soon be rolled out more widely. 7UP Pink Lemonade is available in 330ml cans, 500ml bottles, two-litre bottles and multipacks of eight 330ml cans. A shopper noticed the pink drink at a Sainsbury's shop and couldn't contain his excitement. Daniel Christopher Chubb took to Facebook to share his discovery. He wrote: "NEW Pink Lemonade 7UP Cans and Bottles at Sainsbury's". Hundreds of users tagged their friends in the comments and vowed to try the new flavour. But not everybody was so excited by the new recipe. Mark Watson wrote: "Not for me needs full sugar." Stuart Cardoo felt the same, saying: "You need sugar for these to have any taste." And Liam Wilson thinks that no-sugar fizzy drinks "taste like stomach acid". Ben Parker from Carlsberg Britvic, the parent company of 7UP, said: '7UP Pink Lemonade represents a fresh twist for what is such a popular brand. 4 There is already a sugar-free version of the original lemon and lime flavour 4 The new pink lemonade flavour will be sold in both cans and bottles Credit: Getty "As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers. "We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. "We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.' Meanwhile, the alcoholic variety of carbonated drinks are having a moment in the sun. The Sun tested out the best of the supermarket summer canned cocktails and rated them.
The Sun
02-05-2025
- Business
- The Sun
Iconic soft drink brand launches new flavour & zero sugar drink leaving shoppers saying ‘I need this'
AN ICONIC soft drink brand has launched a whole new flavour - and shoppers are going mad for it. And good news - the fresh flavour is a healthier alternative to the original, because the recipe is sugar-free. 4 4 The new drink is from 7UP - the iconic American fizzy lemonade brand. A pink lemonade alternative is now also available on shelves, and is zero sugar. The flavour is a combination between lemon, lime and raspberry, and is bright pink in colour. It hit shelves at selected stores on April 28, and will soon be rolled out more widely. 7UP Pink Lemonade is available in 330ml cans, 500ml bottles, two-litre bottles and multipacks of eight 330ml cans. A shopper noticed the pink drink at a Sainsbury's shop and couldn't contain his excitement. Daniel Christopher Chubb took to Facebook to share his discovery. He wrote: "NEW Pink Lemonade 7UP Cans and Bottles at Sainsbury's". Hundreds of users tagged their friends in the comments and vowed to try the new flavour. But not everybody was so excited by the new recipe. Mark Watson wrote: "Not for me needs full sugar." Stuart Cardoo felt the same, saying: "You need sugar for these to have any taste." And Liam Wilson thinks that no-sugar fizzy drinks "taste like stomach acid". Ben Parker from Carlsberg Britvic, the parent company of 7UP, said: '7UP Pink Lemonade represents a fresh twist for what is such a popular brand. 4 4 "As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers. "We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers. "We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.' Meanwhile, the alcoholic variety of carbonated drinks are having a moment in the sun. The Sun tested out the best of the supermarket summer canned cocktails and rated them. How to save money on your supermarket shop THERE are plenty of ways to save on your grocery shop. You can look out for yellow or red stickers on products, which show when they've been reduced. If the food is fresh, you'll have to eat it quickly or freeze it for another time. Making a list should also save you money, as you'll be less likely to make any rash purchases when you get to the supermarket. Going own brand can be one easy way to save hundreds of pounds a year on your food bills too. This means ditching "finest" or "luxury" products and instead going for "own" or value" type of lines. Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they're misshapen or imperfect. For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50. If you're on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too. Plus, many councils offer supermarket vouchers as part of the Household Support Fund.
