
Iconic soft drink brand launches new flavour & zero sugar drink leaving shoppers saying ‘I need this'
FRESH KICK Iconic soft drink brand launches new flavour & zero sugar drink leaving shoppers saying 'I need this'
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AN ICONIC soft drink brand has launched a whole new flavour - and shoppers are going mad for it.
And good news - the fresh flavour is a healthier alternative to the original, because the recipe is sugar-free.
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7UP has launched a new pink lemonade flavour
Credit: Facebook
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The new flavour is available at Sainsbury's and other selected shops
Credit: Alamy
The new drink is from 7UP - the iconic American fizzy lemonade brand.
A pink lemonade alternative is now also available on shelves, and is zero sugar.
The flavour is a combination between lemon, lime and raspberry, and is bright pink in colour.
It hit shelves at selected stores on April 28, and will soon be rolled out more widely.
7UP Pink Lemonade is available in 330ml cans, 500ml bottles, two-litre bottles and multipacks of eight 330ml cans.
A shopper noticed the pink drink at a Sainsbury's shop and couldn't contain his excitement.
Daniel Christopher Chubb took to Facebook to share his discovery.
He wrote: "NEW Pink Lemonade 7UP Cans and Bottles at Sainsbury's".
Hundreds of users tagged their friends in the comments and vowed to try the new flavour.
But not everybody was so excited by the new recipe.
Mark Watson wrote: "Not for me needs full sugar."
Stuart Cardoo felt the same, saying: "You need sugar for these to have any taste."
And Liam Wilson thinks that no-sugar fizzy drinks "taste like stomach acid".
Ben Parker from Carlsberg Britvic, the parent company of 7UP, said: '7UP Pink Lemonade represents a fresh twist for what is such a popular brand.
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There is already a sugar-free version of the original lemon and lime flavour
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The new pink lemonade flavour will be sold in both cans and bottles
Credit: Getty
"As one of the largest brands in the fruit-flavoured carbonates retail space, bringing in £77m in Retail Sales Value5, it presents an exciting opportunity for consumers and retailers.
"We want to continue growing the category with exciting innovation, offering a drink that not only delivers on taste but also visually stands out on shelves to catch the eye of shoppers.
"We really look forward to seeing consumers trying the product and retailers and stockists benefiting from a launch that creates a buzz in the soft drinks space.'
Meanwhile, the alcoholic variety of carbonated drinks are having a moment in the sun.
The Sun tested out the best of the supermarket summer canned cocktails and rated them.
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