Latest news with #ABGupta
NDTV
22-05-2025
- Business
- NDTV
What Is 'Drops', Swiggy's New Limited-Edition Feature, How It Works
Swiggy has launched 'Drops,' a fresh feature offering exclusive, limited-edition dishes crafted by top chefs. Available for a brief window and in limited numbers, 'Drops' aims to make food delivery more exciting and exclusive for customers across the country. How Swiggy 'Drops' Works Partner restaurants develop unique recipes not regularly available on their regular menus. Drop date and time are announced on social media, directing users to the Swiggy app. Customers can book slots or join a waitlist if the slots sell out. Swiggy sends reminders just before the drop via notifications and WhatsApp. Orders are fulfilled on a first-come, first-served basis. The Chefs And Restaurants Behind 'Drops' The debut lineup includes gourmet creations from: Smash Guys by AB Gupta Le15 Patisserie by Pooja Dhingra. TwentySeven Bakehouse. Aubree. Ciclo Cafe. Louis Burger. Good Flippin's Burgers. Espressos AnyDay. These exclusive recipes, not found on regular menus, are released during timed "drops" on the Swiggy app. How To Access Swiggy 'Drops' Users can register their interest and book slots in advance. Once all slots are booked, a waitlist opens up. As the Drop time approaches, Swiggy sends timely reminders to ensure customers don't miss out. The experience is similar to flash sales. For restaurants, 'Drops' offers a way to connect with customers, test new recipes, and create high engagement and loyalty by offering exclusive experiences. What Swiggy And Partners Say "Drops is designed for urgency and exclusivity," said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace. "With Drops, we're turning food ordering into something exciting, rare, and delicious," he said, as per It allows users to try new creations from chefs and brands they love, available only on Swiggy. For restaurant partners, it helps "generate buzz", test innovative recipes, and build stronger connections with their customers," he said. Restaurant partners have already seen positive results. Kishore Kumar, Founder of Aubree, said, "Teaming up with Swiggy has been a total game-changer. The 'Drops' feature created serious buzz for us as it got people talking, ordering, and sharing. We saw a 58 per cent spike in orders and up to 60 per cent more in-app visibility. Thanks to Swiggy, every drop feels like a celebration." AB Gupta, Co-founder of Smash Guys, said they "clocked over 100 orders within the first 10 minutes, thanks to 'Drops'.
Time of India
20-05-2025
- Business
- Time of India
Swiggy launches ‘Drops' a limited-edition feature: Here's what is the feature and how it works
The leading online food delivery platform, Swiggy has launched 'Drops', a first-of-its-kind feature offering limited-edition, chef-curated dishes exclusively on its app. Designed to bring a sense of urgency and exclusivity to food delivery, Drops introduces short-lived, limited-quantity dishes from cult-favourite restaurants and chefs, available for a short duration. The experience has kicked off with renowned chefs and gourmet brands that enjoy cult following, like Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin's Burgers, TwentySeven Bakehouse, Espressos AnyDay and more. How Swiggy 'Drops' feature works Partner restaurants create unique recipes that aren't available regularly. The drop date and time are announced on social media, driving users to the Swiggy app . Customers can book a slot or join a waitlist if dishes sell out. As the drop nears, Swiggy sends reminders via push notifications and WhatsApp. Orders are fulfilled on a first-come, first-serve basis, adding an element of excitement. For restaurant partners, Drops offer a new way to connect with their customers, test new recipes, and drive concentrated demand. It enables them to offer something exclusive or different to their customers, thereby higher levels of engagement and loyalty. Sidharth Bhakoo, chief business officer, Swiggy Food Marketplace, said, 'With the launch of this new feature, Swiggy reinforces its commitment to transforming food delivery from a service into an exciting, culturally relevant experience. Drops is designed for urgency and exclusivity. With Drops, we're turning food ordering into something exciting, rare, and delicious. It gives our users a chance to try something completely new, created by the chefs and brands they love, and available only on Swiggy. For our restaurant partners, it's a powerful way to generate buzz, test innovative food recipes, and create lasting connections with their communities in a fresh, memorable way.' AI Masterclass for Students. Upskill Young Ones Today!– Join Now
The Hindu
20-05-2025
- Business
- The Hindu
Swiggy introduces ‘Drops' for food lovers to order limited-edition dishes on first-come, first-serve basis
Food delivery and quick commerce company Swiggy announced the launch of its 'Drops' programme, that will let users order limited-edition, chef-curated dishes that are available exclusively on its platform. Unlike regular orders that are available almost always, 'Drops' are only available for limited time intervals and will go to customers who order them on a first-come, first-serve basis. 'Drops' is meant to be a fun, new way for food lovers to engage with their favourite eateries and try new dishes and experiences that they can snap up online, if they're quick enough. 'Since the quantities are limited and orders are on a first-come, first-serve basis, users need to act fast to grab these exclusive dishes. Drops brings a sense of discovery and excitement and gives customers another reason to come back to the app- again and again, to see what's new in 'Drops'. It also makes them feel privileged to have access to exclusive dishes that are not available anywhere else,' said Swiggy in a press release. Social media will play a big role as brands promote their respective Swiggy 'Drops' through their official handles and direct fans to check out Swiggy for more information. There is also a waitlist for those who aren't fast enough to book their slots in time. Swiggy will send a reminder to users 10 minutes prior to the drop so they can place their orders before the items on offer are sold out. Some businesses and popular players in the food industry who are taking part in the programme include Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin's Burgers, TwentySeven Bakehouse, Espressos AnyDay, and others. 'With the launch of this new feature, Swiggy reinforces its commitment to transforming food delivery from a service into an exciting, culturally relevant experience. Drops is designed for urgency and exclusivity. With Drops, we're turning food ordering into something exciting, rare, and delicious. It gives our users a chance to try something completely new, created by the chefs and brands they love, and available only on Swiggy. For our restaurant partners, it's a powerful way to generate buzz, test innovative food recipes, and create lasting connections with their communities in a fresh, memorable way,' said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace.
Entrepreneur
20-05-2025
- Business
- Entrepreneur
Swiggy Unveils 'Drops': A Limited-Edition Culinary Experience for Food Lovers
The 'Drops' initiative debuts with gourmet creations from celebrated names such as Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin's Burgers, TwentySeven Bakehouse, and Espressos AnyDay. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. In a bold move to reimagine food delivery, Swiggy has launched 'Drops'—a first-of-its-kind, chef-curated, limited-edition food experience available exclusively on the platform. This new feature is designed to deliver not just meals but moments, offering food lovers across India an opportunity to taste exclusive recipes created by some of the country's most iconic chefs and restaurants—for a limited time and in limited quantities. The 'Drops' initiative debuts with gourmet creations from celebrated names such as Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin's Burgers, TwentySeven Bakehouse, and Espressos AnyDay. These culinary names have built a loyal fan base, and through 'Drops,' Swiggy is turning anticipation into action by converting food into a collectible experience. Each Drop is announced ahead of time on social media, with restaurants unveiling their exclusive recipes and directing users to the Swiggy app. Users can book a slot to express interest, with a waitlist option once all slots are filled. Push notifications and WhatsApp reminders are sent out just before the Drop goes live—creating a sense of urgency and excitement akin to a flash sale. "Drops is designed for urgency and exclusivity," said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace. "With Drops, we're turning food ordering into something exciting, rare, and delicious. It gives our users a chance to try something completely new, created by the chefs and brands they love, and available only on Swiggy. For our restaurant partners, it's a powerful way to generate buzz, test innovative food recipes, and create lasting connections with their communities in a fresh, memorable way." Restaurants are already seeing tangible benefits. "Teaming up with Swiggy has been a total game-changer," said Kishore Kumar, Founder of Aubree. "The 'Drops' feature created serious buzz for us as it got people talking, ordering, and sharing. We saw a 58% spike in orders and up to 60% more in-app visibility. Thanks to Swiggy, every drop feels like a celebration." AB Gupta, Co-founder of Smash Guys, added "We clocked over 100 orders within the first 10 minutes! Drops turned food delivery into an experience. It's a great tool to build excitement and loyalty, especially during new launches." With 'Drops,' Swiggy is not just delivering food—it's delivering excitement, exclusivity, and a new way to experience culinary innovation.
