Swiggy launches ‘Drops' a limited-edition feature: Here's what is the feature and how it works
The leading online food delivery platform, Swiggy has launched 'Drops', a first-of-its-kind feature offering limited-edition, chef-curated dishes exclusively on its app. Designed to bring a sense of urgency and exclusivity to food delivery, Drops introduces short-lived, limited-quantity dishes from cult-favourite restaurants and chefs, available for a short duration. The experience has kicked off with renowned chefs and gourmet brands that enjoy cult following, like Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin's Burgers, TwentySeven Bakehouse, Espressos AnyDay and more.
How Swiggy 'Drops' feature works
Partner restaurants create
unique recipes
that aren't available regularly.
The drop date and time are announced on social media, driving users to the
Swiggy app
.
Customers can book a slot or join a waitlist if dishes sell out.
As the drop nears, Swiggy sends reminders via push notifications and WhatsApp.
Orders are fulfilled on a first-come, first-serve basis, adding an element of excitement.
For restaurant partners, Drops offer a new way to connect with their customers, test new recipes, and drive concentrated demand. It enables them to offer something exclusive or different to their customers, thereby higher levels of engagement and loyalty.
Sidharth Bhakoo, chief business officer, Swiggy Food Marketplace, said, 'With the launch of this new feature, Swiggy reinforces its commitment to transforming food delivery from a service into an exciting, culturally relevant experience. Drops is designed for urgency and exclusivity. With Drops, we're turning food ordering into something exciting, rare, and delicious. It gives our users a chance to try something completely new, created by the chefs and brands they love, and available only on Swiggy. For our restaurant partners, it's a powerful way to generate buzz, test innovative food recipes, and create lasting connections with their communities in a fresh, memorable way.'
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