Latest news with #Le15Patisserie
Time of India
20-05-2025
- Business
- Time of India
Swiggy launches ‘Drops' a limited-edition feature: Here's what is the feature and how it works
The leading online food delivery platform, Swiggy has launched 'Drops', a first-of-its-kind feature offering limited-edition, chef-curated dishes exclusively on its app. Designed to bring a sense of urgency and exclusivity to food delivery, Drops introduces short-lived, limited-quantity dishes from cult-favourite restaurants and chefs, available for a short duration. The experience has kicked off with renowned chefs and gourmet brands that enjoy cult following, like Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin's Burgers, TwentySeven Bakehouse, Espressos AnyDay and more. How Swiggy 'Drops' feature works Partner restaurants create unique recipes that aren't available regularly. The drop date and time are announced on social media, driving users to the Swiggy app . Customers can book a slot or join a waitlist if dishes sell out. As the drop nears, Swiggy sends reminders via push notifications and WhatsApp. Orders are fulfilled on a first-come, first-serve basis, adding an element of excitement. For restaurant partners, Drops offer a new way to connect with their customers, test new recipes, and drive concentrated demand. It enables them to offer something exclusive or different to their customers, thereby higher levels of engagement and loyalty. Sidharth Bhakoo, chief business officer, Swiggy Food Marketplace, said, 'With the launch of this new feature, Swiggy reinforces its commitment to transforming food delivery from a service into an exciting, culturally relevant experience. Drops is designed for urgency and exclusivity. With Drops, we're turning food ordering into something exciting, rare, and delicious. It gives our users a chance to try something completely new, created by the chefs and brands they love, and available only on Swiggy. For our restaurant partners, it's a powerful way to generate buzz, test innovative food recipes, and create lasting connections with their communities in a fresh, memorable way.' AI Masterclass for Students. Upskill Young Ones Today!– Join Now
The Hindu
20-05-2025
- Business
- The Hindu
Swiggy introduces ‘Drops' for food lovers to order limited-edition dishes on first-come, first-serve basis
Food delivery and quick commerce company Swiggy announced the launch of its 'Drops' programme, that will let users order limited-edition, chef-curated dishes that are available exclusively on its platform. Unlike regular orders that are available almost always, 'Drops' are only available for limited time intervals and will go to customers who order them on a first-come, first-serve basis. 'Drops' is meant to be a fun, new way for food lovers to engage with their favourite eateries and try new dishes and experiences that they can snap up online, if they're quick enough. 'Since the quantities are limited and orders are on a first-come, first-serve basis, users need to act fast to grab these exclusive dishes. Drops brings a sense of discovery and excitement and gives customers another reason to come back to the app- again and again, to see what's new in 'Drops'. It also makes them feel privileged to have access to exclusive dishes that are not available anywhere else,' said Swiggy in a press release. Social media will play a big role as brands promote their respective Swiggy 'Drops' through their official handles and direct fans to check out Swiggy for more information. There is also a waitlist for those who aren't fast enough to book their slots in time. Swiggy will send a reminder to users 10 minutes prior to the drop so they can place their orders before the items on offer are sold out. Some businesses and popular players in the food industry who are taking part in the programme include Le15 Patisserie by Pooja Dhingra, Smash Guys by AB Gupta, Aubree, Ciclo Café, Louis Burger, Good Flippin's Burgers, TwentySeven Bakehouse, Espressos AnyDay, and others. 'With the launch of this new feature, Swiggy reinforces its commitment to transforming food delivery from a service into an exciting, culturally relevant experience. Drops is designed for urgency and exclusivity. With Drops, we're turning food ordering into something exciting, rare, and delicious. It gives our users a chance to try something completely new, created by the chefs and brands they love, and available only on Swiggy. For our restaurant partners, it's a powerful way to generate buzz, test innovative food recipes, and create lasting connections with their communities in a fresh, memorable way,' said Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace.
