Latest news with #AED367
Zawya
16-04-2025
- Business
- Zawya
Coca-Cola Arena unveils major fan experience investment with AI, immersive tech and flexible payments
Dubai, UAE - Coca-Cola Arena, Dubai's premier entertainment destination, is investing in digital technology and artificial intelligence (AI) to launch a bouquet of new features that elevate the live experience for residents and international visitors. From convenient ticketing to premium event upgrades, Coca-Cola Arena is raising the bar for seamless event access and immersive fan experiences. As live event attendees seek quicker service and greater convenience, Coca-Cola Arena is responding with high-impact new digital initiatives, from AI-powered personalisation to immersive seat selection and seamless purchasing. The new features debut ahead of the Michael Learns to Rock concert on 27 April and across 2025 and aim to enhance fan engagement and drive premium revenue growth. Mark Jan Kar, General Manager of Coca-Cola Arena said, 'With these investments, Coca-Cola Arena is fulfilling a long-term vision to reimagine live events from the moment a show is announced. By combining advanced AI, immersive technology and consumer-first services, we're creating a platform for fans to enjoy personalised, unforgettable moments on their own terms within a click of a button.' The first phase of the rollout is anchored by an AI-powered WhatsApp channel, enabling real-time engagement, ticketing assistance, frictionless navigation and concierge-style services for attendees. The tool delivers personalised interactions at an unprecedented level. Coca-Cola Arena has also launched 3D-interactive seat views within an interactive map on its website. The feature bridges the digital and physical experiences so fans can preview sightlines and select optimal seats. It is currently live for Dubai Basketball games and will roll out across all live concerts later this year. Premium experiences are also more accessible now. With the integration of Tabby, Coca-Cola Arena is introducing flexible payment terms, so fans can split the cost of tickets, hospitality and other add-ons across transparent instalment options. A range of additional high-value add-ons are already elevating the gameday and concert experience. Attendees can skip the queue with pre-ordering food and beverage with their ticket. With Merchandise Click & Collect, unique and limited-edition souvenirs can be ordered online and picked up at express kiosks. Perhaps most important to UAE audiences is access to ultimate premium experiences, with Live Lounge upgrades and access to pre and post-show VIP experiences even after entry. The updates comes as digital expectations continue to climb: 88% of fans in the region say technology improves their viewing experience, according to recent surveys. The announcement comes ahead of Dubai AI Week 2025, where 8,000 industry experts will join 500 investors and 100 exhibitors from around the world as the UAE works to build global leadership in the digital sector. AI is expected to contribute approximately 13.6% to the UAE's GDP, amounting to around $100 billion (AED367 billion) by 2030. With an action-packed agenda of concerts and games for 2025, these new features will strengthen Coca-Cola Arena's status as a global benchmark for smart venue infrastructure, ensuring convenience, excitement and lasting memories for every guest. Coca-Cola Arena recently upgraded its website with a wide range of new features. For more information about upcoming events and to explore the new enhancements, visit For media inquiries and further information, please contact: Coca-Cola Arena MediaHub@ About Coca-Cola Arena Opened in June 2019, Coca-Cola Arena has revolutionized the live entertainment industry in the UAE and throughout the Middle East. With a 17,000-seat capacity and unique automated seating design, the arena is equipped to host a diverse range of events all year round, establishing Dubai as a major destination on the global events circuit. The award-winning arena is the premier venue for sporting tournaments, international concerts, comedy shows, live theatre, corporate gatherings, exhibitions and conferences, gala dinners and the official home of Dubai Basketball, the city's first professional sports franchise team competing in European league competitions. Located in the heart of City Walk, Coca-Cola Arena is just 15 minutes from Dubai International Airport and a 5-minute walk from the nearest Metro station. The Dubai landmark is an asset of the Dubai Holding Entertainment portfolio and is managed by ASM Global, the world's leading venue management company. Follow us on Instagram: @CocaColaArena and Facebook: Coca-Cola Arena.
Zawya
28-01-2025
- Business
- Zawya
Borouge secures $100mln in new supply agreements
ABU DHABI - Borouge Plc, a leading petrochemicals company that provides innovative and differentiated polyolefins solutions, has announced new supply agreements and collaborations valued at over $100 million (AED367 million), reinforcing the company's leading position in advancing sustainability and delivering cutting-edge materials. Borouge has signed a total of four agreements to supply advanced polyethylene and polypropylene, including with Bericap for high-performance closures and dispensing systems; Taghleef Industries for durable and flexible packaging films; INDEVCO Group for sustainable packaging solutions; and ALPLA for high-quality and smart advanced packaging solutions. The new partnerships will meet the evolving needs of industries, including packaging, reflecting Borouge's focus on creating innovative materials that improve product safety and reduce wastage by significantly extending shelf life of food, while also improving recyclability to reduce the impact on the environment. Approximately 80 percent of Borouge's polyolefin products are differentiated and designed for fast-growing sectors such as energy, infrastructure, mobility, healthcare, agriculture, and advanced packaging. Borouge is also advancing a zero-waste strategy by leveraging the synergies of its virgin and recycled polyolefin solutions to promote circularity. The company also sealed a collaboration agreement with Tahzeem Packaging and Rebound to produce heavy-duty shipping sacks that will utilise 30 percent post-consumer recycled (PCR) polyethylene. These packaging solutions demonstrate how Borouge is leveraging close partnerships and advanced technologies to enable its customers to reach their sustainability goals at a more accelerated pace. Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge, said, "By providing high-quality and differentiated polyolefin solutions, we are enabling our partners to enhance product durability, improve recyclability, and reduce environmental impact. Borouge materials are engineered to meet the evolving needs of advanced packaging, ensuring efficiency, safety, and long-term performance." He added that through these partnerships, Borouge is strengthening supply chains and shaping the future of sustainable manufacturing by delivering cutting-edge solutions that create real value for customers and the industries they serve.
Zawya
28-01-2025
- Business
- Zawya
Borouge secures $100mln in new supply agreements to strengthen its leadership in advanced packaging
Collaboration agreement also signed with Tahzeem Packaging and Rebound to produce heavy-duty shipping sacks using 30% recyclates advances circular economy goals and supports sustainability in packaging About 80% of Borouge's polyolefin products are differentiated, designed for fast-growing sectors such as energy, infrastructure, mobility, healthcare, agriculture, and advanced packaging ABU DHABI, UAE: Borouge Plc, a leading petrochemicals company that provides innovative and differentiated polyolefins solutions, has announced new supply agreements and collaborations valued at over $100 million (AED367 million), reinforcing the company's leading position in advancing sustainability and delivering cutting-edge materials. Borouge also unveiled recently three new advanced packaging solutions that address real-world challenges. Borouge has signed a total of four agreements to supply advanced polyethylene and polypropylene, including with Bericap for high-performance closures and dispensing systems; Taghleef Industries for durable and flexible packaging films; INDEVCO Group for sustainable packaging solutions; and ALPLA, for high-quality and smart advanced packaging solutions. The new partnerships will meet the evolving needs of industries including packaging, reflecting Borouge's focus on creating innovative materials that improve product safety, reduce wastage by significantly extending shelf life of food, while also improving recyclability to reduce the impact on the environment. Approximately 80% of Borouge's polyolefin products are differentiated, designed for fast-growing sectors such as energy, infrastructure, mobility, healthcare, agriculture, and advanced packaging. Borouge is also advancing a zero-waste strategy by leveraging the synergies of its virgin and recycled polyolefin solutions to promote circularity. The company also sealed a collaboration agreement with Tahzeem Packaging and Rebound to produce heavy duty shipping sacks that will utilise 30% post-consumer recycled (PCR) polyethylene. These packaging solutions demonstrate how Borouge is leveraging close partnerships and advanced technologies to enable its customers to reach their sustainability goals at a more accelerated pace. Hazeem Sultan Al Suwaidi, Chief Executive Officer of Borouge, said: 'By providing high-quality and differentiated polyolefin solutions, we are enabling our partners to enhance product durability, improve recyclability, and reduce environmental impact. Borouge materials are engineered to meet the evolving needs of advanced packaging, ensuring efficiency, safety, and long-term performance. Through these partnerships, Borouge is not only strengthening supply chains but also shaping the future of sustainable manufacturing by delivering cutting-edge solutions that create real value for our customers and the industries they serve.' Borouge has also recently launched a series of new advanced materials, building on the successful application of Borouge's advanced materials, which leverage Borealis' proprietary Borstar® technology. The new solutions include the Anteo ™ FK1510 and Anteo ™ FK1516 series, which extend food shelf life, supporting waste reduction, and enabling full recyclability. Other durable materials that Borouge has introduced include BF971MO, which has been designed to withstand extreme climates and meet the demands of industrial applications in high-temperature regions. Meanwhile, the new BB1530 solution, a sustainable future proof polymer, is already being used in the development of floating solar technology and large water tanks.
