Latest news with #AI-modified
Time of India
3 days ago
- Entertainment
- Time of India
Raanjhanaa's AI release: Farhan Akhtar stands by Anand L. Rai, says, 'If the creator is unhappy about their work being changed, I will support them."
At the trailer unveiling of his forthcoming war-period film '120 Bahadur,' the actor-producer Farhan Akhtar weighed in on the growing discourse around artificial intelligence in cinema, his remarks coming in the wake of renewed controversy over Raanjhanaa's re-release and its AI-altered ending. Farhan Akhtar backs Aanand L Rai in AI-cinema controversy When asked about the issue, Farhan voiced his support for filmmaker Aanand L Rai, stating that he will always stand with the creator of the film. "If the creator is unhappy about their work being changed, I will support them. That's where my loyalty lies," said the 'Rock On' star before concluding, "I'm not aware of the detailed circumstances, but that's all I can say.' Producer Ritesh Sidhwani also agreed with Farhan. He advocated that AI must be used wisely. "Back in the day, research meant going to a library; now, with Google and AI, the approach has changed. You have to use AI smartly and not get lazy," he added. Further, he emphasized consent and stated, "I haven't seen the AI-altered Raanjhanaa, but from what I've heard, if the filmmaker, actors, and others involved haven't given their consent, it shouldn't be done. " Controversy brews over AI-modified Raanjhanaa ending For the unversed, the producers of 'Raanjhanaa' used artificial intelligence to alter the film's original ending in pursuit of greater commercial appeal. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Celebrity Mugshot Hall Of Shame As Stars Isolated in Jail Instead Of Luxury Mansions Undo Despite vocal opposition from both director Aanand L Rai and actor Dhanush, the AI-enhanced version was released to the public. Days later, Dhanush took to social media, expressing disappointment and reaffirming his refusal to endorse the modified cut. In a statement, Eros mentioned, 'While we acknowledge and respect differing views on the use of AI in film, our aim has been to explore how technology can complement storytelling and offer fresh dimensions for audiences — never to undermine the original essence of a film. The original Raanjhanaa & Ambikapathy remain much loved and widely available, and the IP is fully preserved.'
News18
4 days ago
- Entertainment
- News18
Eros Defends Raanjhanaa's AI Ending as 'Lawful Creative Reinterpretation': ‘It Does Not Replace…'
Eros objected to Aanand L Rai and his production house positioning the upcoming film Tere Ishk Mein as part of the 'world of Raanjhanaa'. Aanand L Rai's 2013 film Raanjhanaa, starring Dhanush and Sonam Kapoor, was recently re-released in cinemas with a modified AI ending. The film's 'happy' ending, also re-released in Tamil as Ambikapathy, drew criticism from both Aanand and Dhanush, who were vocal about the alteration of their original vision. Eros International Media Limited issued a statement addressing the public criticism regarding the AI-modified ending of Raanjhanaa. They also addressed concerns about the 'appropriation' in Aanand and Dhanush's upcoming film Tere Ishk Mein. Eros defended the AI-altered ending as a 'lawful and creative reinterpretation, not a replacement'. They clarified that the original Raanjhanaa remains untouched and available across all platforms, and this version is part of a long-standing tradition in cinema involving alternate edits, localized adaptations, and anniversary re-releases. 'The re-release of Ambikapathy with an alternate AI-assisted ending is a legally compliant, transparently labeled, and artistically guided creative edition intended for Tamil-speaking audiences. It does not replace or alter the original Raanjhanaa, which remains untouched and widely available across all platforms. This version is part of a global and longstanding tradition in cinema of offering alternate edits, localized adaptations, and anniversary re-releases," read the statement. Responding to Dhanush's claim that Aanand L Rai had financially contributed to secure his role in Raanjhanaa, Eros refuted the statement, calling it factually incorrect and legally irrelevant. They claimed that Rai had no financial investment in the production, financing, or intellectual property structures of Raanjhanaa, as Eros took on the full financial risk and holds complete ownership of the film's equity and IP. Eros also raised an objection to Aanand L Rai and his production house, Colour Yellow Productions, marketing the upcoming film Tere Ishk Mein as part of the 'world of Raanjhanaa'. They described this attempt as illegal and misleading. 'Eros strongly objects to the illegal and misleading attempt by Mr. Aanand L. Rai and Colour Yellow Productions to position the upcoming film Tere Ishq Mein as part of the 'world of Raanjhanaa', despite having no legal rights, approvals, or IP ownership to do so," read the statement. Eros also issued a formal Cease & Desist notice on July 25, 2025, demanding that all parties immediately stop unauthorized references, marketing, and creative use of any derivative elements of Raanjhanaa. 'Eros has formally issued a Cease & Desist notice dated July 25, 2025, demanding that all parties immediately cease unauthorised references, marketing, and creative use of any derivative elements of Raanjhanaa. The same has also been caveated to all leading OTT & Streaming Services to prevent any continued misrepresentation, as this act represents a clear violation of Eros's exclusive copyright and intellectual property," they stated. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
31-07-2025
- Entertainment
- Time of India
AI news today: Reason behind rising techie layoffs, AI-altered version of 'Raanjhanaa' causes uproar and more
AI news today : Filmmaker Aanand L Rai has publicly criticised an AI-altered version of his 2013 film Raanjhanaa, calling it 'deeply upsetting.' His remarks come amid growing backlash over AI-generated re-releases in Bollywood. The altered version, reportedly featuring AI-modified visuals and voices of lead actors Dhanush and Sonam Kapoor, has triggered concerns among creators about consent and artistic integrity. Meanwhile, AI continues to reshape global tech and business landscapes. OpenAI has reportedly hit $12 billion in annualised revenue, doubled from earlier this year, and is set to open its first European data centre in Norway in 2026. Microsoft's market valuation also surged past $4 trillion, powered by investor confidence in AI's future. However, a report by Indeed reveals that AI's rise is also being used to justify tech layoffs, even as job postings fall—down 36% from 2020 levels—highlighting the complex relationship between AI adoption and workforce disruption. Explore courses from Top Institutes in Please select course: Select a Course Category Cybersecurity Design Thinking healthcare Finance Operations Management Management Healthcare Product Management Artificial Intelligence Others CXO PGDM Project Management Degree MCA Technology MBA Data Science Data Analytics Data Science Leadership others Digital Marketing Public Policy Skills you'll gain: Duration: 10 Months MIT xPRO CERT-MIT xPRO PGC in Cybersecurity Starts on undefined Get Details Top news on AI are: "Deeply upsetting": Aanand L Rai calls out AI-altered version of 'Raanjhanaa' Amid the growing tensions over the AI-altered re-release of Dhanush and Sonam Kapoor starrer 'Raanjhanaa,' filmmaker Aanand L Rai has strongly voiced his opposition on social media. OpenAI Hits $12 b in Annual Revenue ChatGPT-maker OpenAI roughly doubled its revenue in the first seven months of the year, reaching $12 billion in annualised revenue, the Information reported on Wednesday citing a source. Live Events Microsoft valuation surges above $4 trillion as AI lifts stocks Microsoft surged above $4 trillion in market value early Thursday following strong earnings, as investor bullishness for artificial intelligence lifted major indices further into record territory. OpenAI to build its first European data centre in Norway, with partners OpenAI is launching its first Stargate data centre project in Europe, partnering with developer Nscale Global Holdings and investment group Aker ASA to open a $1-billion facility in Norway next year, the companies said on Thursday. Is AI causing tech worker layoffs? If you read the typical 2025 mass layoff notice from a tech industry CEO, you might think that artificial intelligence cost workers their jobs. The reality is more complicated, with companies trying to signal to Wall Street that they're making themselves more efficient as they prepare for broader changes wrought by AI. A new report Wednesday from career website Indeed says tech job postings in July were down 36% from their early 2020 levels, with AI one but not the most obvious factor in stalling a rebound.
