Eros Defends Raanjhanaa's AI Ending as 'Lawful Creative Reinterpretation': ‘It Does Not Replace…'
Aanand L Rai's 2013 film Raanjhanaa, starring Dhanush and Sonam Kapoor, was recently re-released in cinemas with a modified AI ending. The film's 'happy' ending, also re-released in Tamil as Ambikapathy, drew criticism from both Aanand and Dhanush, who were vocal about the alteration of their original vision. Eros International Media Limited issued a statement addressing the public criticism regarding the AI-modified ending of Raanjhanaa. They also addressed concerns about the 'appropriation' in Aanand and Dhanush's upcoming film Tere Ishk Mein.
Eros defended the AI-altered ending as a 'lawful and creative reinterpretation, not a replacement'. They clarified that the original Raanjhanaa remains untouched and available across all platforms, and this version is part of a long-standing tradition in cinema involving alternate edits, localized adaptations, and anniversary re-releases. 'The re-release of Ambikapathy with an alternate AI-assisted ending is a legally compliant, transparently labeled, and artistically guided creative edition intended for Tamil-speaking audiences. It does not replace or alter the original Raanjhanaa, which remains untouched and widely available across all platforms. This version is part of a global and longstanding tradition in cinema of offering alternate edits, localized adaptations, and anniversary re-releases," read the statement.
Responding to Dhanush's claim that Aanand L Rai had financially contributed to secure his role in Raanjhanaa, Eros refuted the statement, calling it factually incorrect and legally irrelevant. They claimed that Rai had no financial investment in the production, financing, or intellectual property structures of Raanjhanaa, as Eros took on the full financial risk and holds complete ownership of the film's equity and IP.
Eros also raised an objection to Aanand L Rai and his production house, Colour Yellow Productions, marketing the upcoming film Tere Ishk Mein as part of the 'world of Raanjhanaa'. They described this attempt as illegal and misleading.
'Eros strongly objects to the illegal and misleading attempt by Mr. Aanand L. Rai and Colour Yellow Productions to position the upcoming film Tere Ishq Mein as part of the 'world of Raanjhanaa', despite having no legal rights, approvals, or IP ownership to do so," read the statement.
Eros also issued a formal Cease & Desist notice on July 25, 2025, demanding that all parties immediately stop unauthorized references, marketing, and creative use of any derivative elements of Raanjhanaa.
'Eros has formally issued a Cease & Desist notice dated July 25, 2025, demanding that all parties immediately cease unauthorised references, marketing, and creative use of any derivative elements of Raanjhanaa. The same has also been caveated to all leading OTT & Streaming Services to prevent any continued misrepresentation, as this act represents a clear violation of Eros's exclusive copyright and intellectual property," they stated.
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