Latest news with #AIFoundationFinder
Business Wire
16 hours ago
- Business
- Business Wire
Face the Future: Mary Kay's AI Foundation Finder Poised to Disrupt the Beauty Game
DALLAS--(BUSINESS WIRE)-- Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder – an intuitive technology designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match – right from their phones. A first in the direct selling industry, the Mary Kay AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalized shade recommendations in just seconds. A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalized shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analyzing the user's skin tone and the corresponding RGB values of the Mary Kay foundation products 1. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor 2. 'AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond,' said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. 'We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay® Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community.' The AI Foundation Finder aligns with a rising demand for hyper personalized, tech-enabled beauty solutions amid broader cultural and technological shifts. As the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years 3 in 2023, 2024, and again in 2025, this launch further reflects Mary Kay's commitment to digital innovation, inclusivity, and empowering our beauty entrepreneurs around the world. 'The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalized beauty,' said James Whatley, Mary Kay's Chief Information Officer. 'By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world.' The tool is now available in select markets and will be rolling out globally in the coming months. For more information, please visit here. AI Foundation Finder Highlights: Beauty tech: The user's camera captures real-time tracking of the user's input video or images with precise detection of 151 facial feature points. Inclusiveness: The Mary Kay AI Foundation Finder is based on a proprietary 10-shade scale designed to accurately represent a wide range of human skin tones with inclusivity and precision in mind. Performance: In our consumer tests, 83% of consumers expressed that they would be likely to purchase their recommended match. In the Mary Kay Independent Beauty Consultant (IBC) tests, 100% of the Mary Kay IBCs said they would be very likely to use the tool in their business. Access: AI Foundation Finder is integrated into the online shopping experience, accessible from or through the iCatalog, consumers can easily scan and instantaneously find their foundation match. Privacy: The AI Foundation Finder does not store or process biometric data. About Mary Kay One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at Find us on Facebook, Instagram, and LinkedIn, or follow us on X.
Business Wire
2 days ago
- Business
- Business Wire
直面未來：Mary Kay的AI Foundation Finder可望顛覆美妝產業
達拉斯--(BUSINESS WIRE)--(美國商業資訊)-- 全球直銷與皮膚創新領域的領軍企業 Mary Kay Inc. 宣布推出其尖端的 AI Foundation Finder 。這是一項直覺式的技術，旨在協助消費者輕鬆找到適合自己的粉底產品，同時協助Mary Kay獨立美妝顧問透過手機為客戶提供精準的色號指導。 這款AI Foundation Finder是 直銷行業的首創 ，它採用先進的人工智慧技術，透過使用者的手機掃描其面部，僅需幾秒就能給出個人化的色號推薦。這款AI工具的獨特之處在於，它採用一套科學研發的色階系統，能夠全面且細緻地解讀人類膚色。該技術透過手機相機捕捉使用者膚色，然後透過分析使用者膚色及Mary Kay粉底產品對應的RGB值，匹配出最精準的Mary Kay粉底色號 1 。Mary Kay擁有該工具的排他性權利，使其成為真正顛覆直銷行業的創新 2 。 Mary Kay品牌與科學長 Lucy Gildea博士 表示：「AI Foundation Finder協助我們實現了在直銷領域及更廣泛範圍內成為美妝顛覆者的願景。我們正在全球率先展開AI色號匹配技術的應用，協助消費者在Mary Kay®『無瑕嬌顏』(Flawless Face)系列豐富多樣的粉底妝效中找到最適合自己的產品。擁抱美妝科技為提升這一品類的品質、培育下一代美妝社群帶來了獨特機會。」 在更廣泛的文化與科技變革背景下，人們對高度個人化、科技賦能的美妝解決方案需求與日俱增，而AI Foundation Finder正順應了這一趨勢。Euromonitor International連續三年（2023年、2024年及2025年）將Mary Kay評選為 全球第一直銷護膚與彩妝品牌 3 。此次工具的推出，進一步彰顯了Mary Kay在數位創新、包容性以及賦能全球美妝創業者方面的承諾。 Mary Kay資訊長 James Whatley 表示：「這款AI驅動的Foundation Finder的推出，體現了我們對個人化美妝創新的持續承諾。透過在直銷通路應用獨家AI技術，我們能夠在幾秒內提供色號推薦，同時帶來直覺式、具有包容性且愉悅的消費者體驗。我們的Mary Kay獨立美妝顧問如今擁有了一個強大的數位夥伴，它能提升業務、增進客戶信任，並重塑科技賦能時代美妝服務的提供方式。」 該工具目前已在部分市場上線，並將在未來幾個月內進行全球推廣。如欲瞭解更多資訊，請造訪 此處 。 AI Foundation Finder亮點： 美妝科技： 使用者的手機相機可即時追蹤使用者輸入的視訊或影像，精準辨識151個面部特徵點。 包容性： Mary Kay AI Foundation Finder採用一套專屬的10色色階系統，旨在精準呈現多樣的人類膚色，兼顧包容性與精準度。 效果表現： 在消費者測試中，83%的消費者表示可能會購買推薦的色號。在Mary Kay獨立美妝顧問(IBC)測試中，100%的Mary Kay IBC表示極有可能在業務中使用該工具。 便捷使用： AI Foundation Finder已整合到線上購物體驗中，消費者可透過 或 iCatalog 輕鬆掃描，即時找到適合自己的粉底產品。 隱私保護： AI Foundation Finder不會儲存或處理生物辨識資料。 關於Mary Kay Inc. 敢於打破玻璃天花板的先驅Mary Kay Ash于1963年在德州創立了她的夢想美妝品牌，其目標只有一個：豐富女性生活。這個夢想已經發展成為一家全球性公司，在40多個市場擁有數百萬獨立銷售人員。60多年來，Mary Kay提供的機會使女性能夠透過教育、指導、宣導和創新活動來定義自己的未來。Mary Kay致力於投資美妝背後的科學，並生產尖端護膚、彩妝、營養補充品和香水等產品。Mary Kay相信我們需要為了子孫後代保護我們的地球，保護受癌症和家暴影響的女性，並鼓勵年輕人追隨自己的夢想。更多資訊請造訪 。歡迎在 Facebook 、 Instagram 、 LinkedIn 和 X 上關注我們。 免責聲明：本公告之原文版本乃官方授權版本。譯文僅供方便瞭解之用，煩請參照原文，原文版本乃唯一具法律效力之版本。
Fashion Network
2 days ago
- Business
- Fashion Network
Mary Kay Inc. debuts AI Foundation Finder to harness intuitive technology
Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder - an intuitive technology designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match - right from their phones. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalised shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analysing the user's skin tone and the corresponding RGB values of the Mary Kay foundation products1. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor. "AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay® Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community." The AI Foundation Finder aligns with a rising demand for hyper personalised, tech-enabled beauty solutions amid broader cultural and technological shifts. As the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years3 in 2023, 2024, and again in 2025, this launch further reflects Mary Kay's commitment to digital innovation, inclusivity, and empowering our beauty entrepreneurs around the world. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." The tool is now available in select markets and will be rolling out globally in the coming months. Mary Kay Ash founded her beauty brand in Texas in 1963. The global company counts millions of independent sales force members in more than 40 markets. Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.
Fashion Network
2 days ago
- Business
- Fashion Network
Mary Kay Inc. debuts AI Foundation Finder to harness intuitive technology
Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder - an intuitive technology designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match - right from their phones. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalised shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analysing the user's skin tone and the corresponding RGB values of the Mary Kay foundation products1. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor. "AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay® Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community." The AI Foundation Finder aligns with a rising demand for hyper personalised, tech-enabled beauty solutions amid broader cultural and technological shifts. As the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years3 in 2023, 2024, and again in 2025, this launch further reflects Mary Kay's commitment to digital innovation, inclusivity, and empowering our beauty entrepreneurs around the world. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." The tool is now available in select markets and will be rolling out globally in the coming months. Mary Kay Ash founded her beauty brand in Texas in 1963. The global company counts millions of independent sales force members in more than 40 markets.
Yahoo
2 days ago
- Business
- Yahoo
Face the Future: Mary Kay's AI Foundation Finder Poised to Disrupt the Beauty Game
DALLAS, August 14, 2025--(BUSINESS WIRE)--Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder – an intuitive technology designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match – right from their phones. A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalized shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analyzing the user's skin tone and the corresponding RGB values of the Mary Kay foundation products1. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor2. "AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay® Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community." The AI Foundation Finder aligns with a rising demand for hyper personalized, tech-enabled beauty solutions amid broader cultural and technological shifts. As the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years3 in 2023, 2024, and again in 2025, this launch further reflects Mary Kay's commitment to digital innovation, inclusivity, and empowering our beauty entrepreneurs around the world. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalized beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." The tool is now available in select markets and will be rolling out globally in the coming months. For more information, please visit here. AI Foundation Finder Highlights: Beauty tech: The user's camera captures real-time tracking of the user's input video or images with precise detection of 151 facial feature points. Inclusiveness: The Mary Kay AI Foundation Finder is based on a proprietary 10-shade scale designed to accurately represent a wide range of human skin tones with inclusivity and precision in mind. Performance: In our consumer tests, 83% of consumers expressed that they would be likely to purchase their recommended match. In the Mary Kay Independent Beauty Consultant (IBC) tests, 100% of the Mary Kay IBCs said they would be very likely to use the tool in their business. Access: AI Foundation Finder is integrated into the online shopping experience, accessible from or through the iCatalog, consumers can easily scan and instantaneously find their foundation match. Privacy: The AI Foundation Finder does not store or process biometric data. About Mary Kay One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women's lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at Find us on Facebook, Instagram, and LinkedIn, or follow us on X. 1 RGB code stands for red, green, and blue code. It is a color model used in digital imaging and computer graphics to represent colors. Each color is represented by a combination of red, green, and blue values, typically ranging from 0 to 255. 2 Mary Kay Inc. holds the exclusive rights to the tool for the first 12 months from launch. 3 "Source Euromonitor International Limited; Beauty and Personal Care 2025 Edition, value sales at RSP, 2024 data" View source version on Contacts Mary Kay Inc. Corporate 972.687.5332 or media@
