Mary Kay Inc. debuts AI Foundation Finder to harness intuitive technology
"The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world."
A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalised shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analysing the user's skin tone and the corresponding RGB values of the Mary Kay foundation products1. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor.
"AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay® Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community."
The AI Foundation Finder aligns with a rising demand for hyper personalised, tech-enabled beauty solutions amid broader cultural and technological shifts. As the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years3 in 2023, 2024, and again in 2025, this launch further reflects Mary Kay's commitment to digital innovation, inclusivity, and empowering our beauty entrepreneurs around the world.
"The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world."
The tool is now available in select markets and will be rolling out globally in the coming months. Mary Kay Ash founded her beauty brand in Texas in 1963. The global company counts millions of independent sales force members in more than 40 markets.
Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.
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3 days ago
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Mary Kay Inc. debuts AI Foundation Finder to harness intuitive technology
Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder - an intuitive technology designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match - right from their phones. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalised shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analysing the user's skin tone and the corresponding RGB values of the Mary Kay foundation products1. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor. "AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay® Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community." The AI Foundation Finder aligns with a rising demand for hyper personalised, tech-enabled beauty solutions amid broader cultural and technological shifts. As the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years3 in 2023, 2024, and again in 2025, this launch further reflects Mary Kay's commitment to digital innovation, inclusivity, and empowering our beauty entrepreneurs around the world. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." The tool is now available in select markets and will be rolling out globally in the coming months. Mary Kay Ash founded her beauty brand in Texas in 1963. The global company counts millions of independent sales force members in more than 40 markets. Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.
Fashion Network
3 days ago
- Fashion Network
Mary Kay Inc. debuts AI Foundation Finder to harness intuitive technology
Mary Kay Inc., a global leader in direct selling and skin innovation, announces the launch of its cutting-edge AI Foundation Finder - an intuitive technology designed to help consumers effortlessly find their foundation match, while empowering Mary Kay independent beauty consultants to guide their customers in finding the right match - right from their phones. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." A first in the direct selling industry, this AI Foundation Finder uses advanced artificial intelligence to scan a customer's face on their mobile phone and provide personalised shade recommendations in just seconds. What sets this AI-powered tool apart is that it is informed by a scientifically developed scale offering an inclusive and nuanced understanding of human skin tones. The technology captures the user's skin tone using their camera and then matches it to the most accurate Mary Kay foundation shade by analysing the user's skin tone and the corresponding RGB values of the Mary Kay foundation products1. Mary Kay holds exclusive rights to the tool, making it a true direct selling industry disruptor. "AI Foundation Finder fuels our vision to be a beauty disruptor in the direct selling space and beyond," said Dr. Lucy Gildea, Mary Kay's Chief Brand and Scientific Officer. "We are pioneering AI shade matching globally, helping consumers meet their foundation match within the diverse range of foundation finishes in the Mary Kay® Flawless Face portfolio. Embracing beauty tech marks a unique opportunity to elevate the category and cultivate our next-generation beauty community." The AI Foundation Finder aligns with a rising demand for hyper personalised, tech-enabled beauty solutions amid broader cultural and technological shifts. As the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years3 in 2023, 2024, and again in 2025, this launch further reflects Mary Kay's commitment to digital innovation, inclusivity, and empowering our beauty entrepreneurs around the world. "The launch of our AI-powered Foundation Finder reflects a continued commitment to innovation in personalised beauty," said James Whatley, Mary Kay's Chief Information Officer. "By leveraging an exclusive AI technology in the Direct Selling channel, we're able to provide shade recommendations in seconds, while making the consumer experience intuitive, inclusive, and enjoyable. Our Mary Kay independent beauty consultants will now have a powerful digital partner that elevates their business, enhances customer trust, and reimagines how beauty is delivered in a tech-enabled world." The tool is now available in select markets and will be rolling out globally in the coming months. Mary Kay Ash founded her beauty brand in Texas in 1963. The global company counts millions of independent sales force members in more than 40 markets.
Euronews
18-07-2025
- Euronews
Bitcoin bubble? How much more is it expected to rise in 2025?
The price of Bitcoin (BTC) is expected to reach a high of $162,353 this year (€139,148), before it settles at around $145,167 (€124,418). That's according to UK fintech firm Finder's latest survey, collecting price predictions from 24 crypto industry specialists. Within responses, high and low estimates range widely, and the most optimistic predictions expect a peak price of $250,000 this year. The average lowest price prediction sits at $87,618, with some predicting that Bitcoin will fall as low as $70,000. The cryptocurrency has recently reached $120,000 from just below $100,000 at the end of last year. 'There are a number of factors increasing demand for Bitcoin, including clearer and more favourable regulations, increased utility such as payments, and changing economic conditions,' crypto exchange Zondacrypto's CEO, Przemysław Kral, told Euronews. He added that regulations such as the EU's MiCA contributed significantly to the recent rally. 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According to Northeastern University's crypto expert and professor of international business and strategy Ravi Sarathy, big institutional investors, including MicroStrategy, have been accumulating large pools of this asset, and it is possible that they are propping up the price of the cryptocurrency. MicroStrategy holds a Bitcoin stash worth approximately $65bn. After the previous reluctant approach from institutional investors, "new US measures authorising Bitcoin ETF funds have made it easier and more convenient for both institutions and retail investors to invest some of their resources in these higher risk/higher return Bitcoin vehicles", Sarathy told Euronews Business. Bitcoin issuance has a ceiling of 21 million, driving rising demand in the face of a limited supply. 'This has also led to the rise of Digital Asset Treasuries (a corporate strategy, ed.) which seek investor funds to invest in a variety of cryptocurrencies and tokens, including Bitcoin, a further fillip to demand, and fuelling rapid Bitcoin price appreciation,' Sarathy said, adding that after a short reaction to further US legislation, longer-term price appreciation could still continue. How Washington is fuelling Bitcoin's rally Interest in Bitcoin has increased dramatically since US President Donald Trump widely campaigned to make the US the world capital for crypto. The US administration's support for crypto assets reached new highs recently as the government dubbed this week 'Crypto Week'. Lawmakers in the House are debating a series of bills that could define the regulatory framework for the industry in the United States. 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The most bullish crypto specialists, expecting a large price increase, bet that Bitcoin could reach $250,000, buoyed by institutional demand. 'Corporate and institutional demand is not slowing down while retail is still absent and nation state adoption is just getting started,' said Martin Froehler, CEO of Morpher trading platform. Bitcoin's price has increased nearly 25% since the beginning of the year, despite ongoing uncertainties related to tariff tensions, the conflict in the Middle East, and the lack of monetary policy easing in the US. Is it the right time to buy Bitcoin? Around 61% of the experts surveyed believe that it is the right time to buy. However, caution is always important, according to crypto exchange Zondacrypto's CEO, Przemysław Kral. He told Euronews: 'With such hype comes the need for caution. No one knows whether the price will go up or down. We always recommend doing your research and getting educated on Bitcoin before investing in it.' Kadan Stadelmann, the CTO at Komodo Platform, believes that Bitcoin is going to steadily grow in value over the next six months before it returns to a bear market (when investors mainly sell instead of buy). 'Considering Bitcoin touched $110,000 already, and there's still at least six months left in this bull run…I expect the peak around Q1 of 2026 and a bear market to follow,' said Stadelmann. When asked what their expectations were for the very long term, the crypto experts surveyed by Finer said Bitcoin could reach values of $458,647 by 2030 and surpass $1 million by 2035. How quantum computing might impact Bitcoin's cryptographic security The vast majority of the crypto specialists surveyed (79%) see quantum computing as a threat to Bitcoin's cryptographic security, as quantum computers could potentially break the encryption standards that secure cryptocurrencies. A quarter of the experts (25%) think that quantum computers will be able to crack Bitcoin within the next five years, and another 25% find that it's a realistic possibility within the next five to ten years. The remainder (29%) say it'll take longer than ten years. Just 8% say that quantum computers pose no threat, and only a third of the experts are confident that the Bitcoin community is somewhat prepared for this threat. Disclaimer: This information does not constitute financial advice; always do your own research to ensure it's right for your specific circumstances. We are a journalistic website and aim to provide the best guides, tips and advice from experts. If you rely on the information on this page, then you do so entirely at your own risk.
