Latest news with #AIMEE
Arabian Business
15-05-2025
- Business
- Arabian Business
From first click to full service: The AI journey in financial services
Artificial intelligence transforms how consumers interact with financial institutions—starting long before they speak to a representative. From the first digital query about a mortgage or investment product, AI is shaping the client journey. What once began with a form or a phone call now initiates an ecosystem driven by real-time behavioural analysis, contextual relevance, and predictive engagement. By interpreting digital signals such as browsing patterns, content interaction, and even sentiment, AI systems identify early markers of financial intent. This allows institutions to deliver personalised, timely offers tailored to user interests and life moments. The result is a smarter acquisition funnel that balances precision targeting with user convenience, which can reduce acquisition costs and increase engagement quality. Once a user expresses intent, the onboarding process becomes a showcase of AI's efficiency. Traditional barriers—manual identity checks, form fatigue, and compliance bottlenecks—are mitigated by AI-driven automation. Biometric verification, document classification, and real-time risk profiling accelerate the onboarding experience while ensuring regulatory alignment. This fusion of speed and security can significantly improve conversion rates and strengthen trust from the outset. At BOF Investments, this evolution is personified by AIMEE, the firm's proprietary intelligent engagement engine. AIMEE acts as a dynamic interface that guides users throughout their relationship with the institution—adapting service recommendations, surfacing relevant advice, and proactively addressing needs. The shift from static service models to dynamic, AI-informed experiences is not simply about efficiency; it's about building a more intuitive and responsive financial expertise. Post-onboarding, AI continues to play a central role in driving value. By learning from spending behaviours, savings patterns, investment decisions and channel preferences, AI systems can provide hyper-personalised insights, budget alerts, goal-tracking tools, and fraud detection. These real-time feedback loops ensure that customers are not just managed—they are understood. The integration of Generat i ve AI (GenAI) adds another transformative layer. Unlike traditional AI, GenAI actively creates new content—text, financial summaries, and predictive simulations—enhancing customer education, communication, and decision support. Virtual advisors powered by GenAI can offer scenario modelling, tailored recommendations, and even simulations of investment strategies, making high-quality financial advice more accessible than ever. However, as AI becomes more embedded, institutions must address challenges such as data privacy, explainability, and ethical governance. Ensuring that AI systems are transparent, fair, and secure is no longer optional—it's central to long-term adoption and client trust. Institutions are increasingly adopting 'security by design' approaches and embedding ethical guardrails into AI development cycles to mitigate risks like bias or misuse. Ultimately, AI is not replacing human interaction—it's enhancing it. By enabling service experiences that are faster, more personalised, and intelligently automated, AI is redefining how financial institutions build trust, deliver value, and remain competitive in a rapidly evolving landscape.
Entrepreneur
10-05-2025
- Business
- Entrepreneur
From Lead to Loyalty: How AI Builds Market Leaders in Financial Services
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Asia Pacific, an international franchise of Entrepreneur Media. In today's hyper-competitive financial landscape, institutions that embed artificial intelligence across the entire customer journey are emerging as clear market leaders. What distinguishes these frontrunners is not just their adoption of technology, but their ability to harness AI as a strategic infrastructure—one that unites data, intelligence, and personalized engagement from the very first interaction to long-term loyalty. The journey begins with precision-driven lead qualification. AI systems are now capable of parsing massive volumes of behavioural, contextual, and transactional data to identify high-value prospects. Platforms like BOF's AIMEE integrate advanced segmentation with predictive analytics to deliver customized outreach and content. This translates into higher conversion rates and lower acquisition costs, giving firms a competitive edge in a crowded market. Onboarding, traditionally a pain point in financial services, is transformed into a seamless digital experience. AI facilitates instant identity verification, document authentication, and real-time risk assessment. These innovations reduce friction while ensuring compliance with complex regulatory frameworks. Importantly, they also set the tone for a responsive and trustworthy client relationship. Yet, the most significant value of AI unfolds after onboarding. Financial institutions are increasingly relying on AI models to continuously analyze account activity, spending patterns, investment performance, and long-term goals. This enables real-time personalization, from tailored financial advice to proactive alerts and fraud detection. Clients benefit from services that feel intuitive, relevant, and always a step ahead. Generative AI (GenAI) enhances this dynamic by adding a layer of intelligence that goes beyond pattern recognition. These models can create financial simulations, generate customized product summaries, and support human advisors with rapid scenario analysis. For instance, GenAI tools help simulate mortgage plans or investment outcomes based on personal financial data—making complex decisions easier for the end user and increasing trust in the institution's advisory capabilities. Such integration of GenAI isn't just technological sophistication—it's a strategic differentiator. Institutions that scale these capabilities gain a notable advantage in cross-selling, client retention, and customer lifetime value. Indeed, personalization driven by AI has been shown to significantly reduce churn and improve satisfaction across all customer segments. However, market leadership through AI requires more than technical capacity. Financial firms must address critical challenges such as data security, AI explainability, and ethical use. The increasing reliance on algorithmic decisions raises the bar for transparency and fairness. Regulatory expectations are evolving rapidly, and institutions must design governance frameworks that anticipate scrutiny, ensure data integrity, and uphold public trust. Furthermore, as AI expands the digital footprint of financial services, cybersecurity becomes both a risk and a necessity. While AI can detect and neutralize threats in real time, it also broadens the attack surface. A robust, "security by design" approach is essential to balance innovation with resilience. In this new paradigm, intelligence is no longer an add-on. It is the engine behind scalable growth, deeper customer relationships, and enduring market leadership in the age of algorithmic finance.
Scottish Sun
25-04-2025
- Entertainment
- Scottish Sun
Eight beauty-editor-approved buys – including the new Glossier perfume and a posh make-up brush
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. PAY-DAY PICKS Eight beauty-editor-approved buys – including the new Glossier perfume and a posh make-up brush Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) I'VE fully embraced spring this month - winter dragged on for far too long, so as soon as the clocks went back, my heavy knits and chunky boots got packed away. 9 These are my top picks of the month Credit: SUPPLIED Even when the weather isn't playing ball, Glossier You Fleur, £70 for 50ml EDP, has helped keep my spring spirit alive. 9 The fragrance has notes of apricot and cashmere Credit: GLOSSIER Glossier You Fleur, £70 for 50ml EDP It has a saltiness that immediately transports you to the beach, with fruity apricot and the comforting, warm woody, cashmere notes of the original Glossier You - I've been wearing it daily, and can still smell it on my clothes in the laundry basket! I'm a big believer in a pick-and-mix beauty routine - every brand has products it does really well, and others that are a bit of a flop, so I wouldn't recommend a multi-step routine from the same brand before, but the latest launch from Irish brand Sculpted By Aimee has turned that on its head. 9 Brighten and awaken tired eyes Credit: SCULPTED BY AIMEE Sculpted By Aimee Brighten Up Energising Eye Cream, £26 READ MORE IN BEAUTY RARING TO GO Rare Beauty has just launched another blush - but will this one go viral? There's not a single dud in the three-product strong Glow Collection - Sculpted By Aimee Energising Eye Cream, £26, has a cooling metal applicator that has been a godsend for my hayfever-riddled eyes and a super-lightweight consistency that feels instantly soothing on delicate undereye skin. 9 This serum stars calming niacinamide Credit: SCULPTED BY AIMEE Sculpted By Aimee LiquidGlo Brightening Essence, £24 Sculpted By Aimee LiquidGlo Brightening Essence, £24, is packed with my favourite skincare ingredient - niacinamide, which is an all-rounder that helps balance oil production, calm inflammation and reduce texture - in a water-like formula that's virtually weightless on skin and doesn't leave behind any sticky residue, so you can layer it with pretty much anything. 9 Clear and brighten your complexion Credit: SCULPTED BY AIMEE Sculpted By Aimee Hydrabright Illuminating Serum, £30 Finally, the star of the show, Sculpted By Aimee Hydrabright Illuminating Serum, £30, is the only vitamin C serum I've ever managed to use consistently. I often find they're greasy, and pretty much every one I've tried has caused my skin to break out, but it's been a month and my skin is looking better than ever - the only thing it's added is more glow! 9 This serum tackles numerous skin concerns Credit: THE INKEY LIST The Inkey List Exosome Hydro-Glow Complex, £20 I've also been using The Inkey List Exosome Hydro-Glow Complex, £20, morning and night since it launched at the start of the month. Founders Mark Curry and Colette Laxton told me it's the jack of all trades (and master of them too!) so will improve pretty much every skin concern, and make the rest of the products in my routine also work harder. I'm no scientist, so I can't confirm if that's true, but given the current state of my skin, I'm inclined to agree with them. Again, glow is a major focus, but as someone who usually runs from the word given my oily, spot-prone complexion, I'm happy to report the serum feels like silk without any sign of oiliness. 9 The new gen of mineral sunscreen is impressive Credit: ULTRA VIOLETTE Ultra Violette Future Fluid SPF50+ Superlight Mineral Skinscreen, £38 SPF is always the last step in my morning routine - if you're not already wearing it daily, let the recent sunny weather persuade you otherwise - and Ultra Violette Future Fluid SPF50+ Superlight Mineral Skinscreen, £38, has unexpectedly become my go-to. I say unexpectedly, as it's made from mineral sunscreen filters, which I thought I hated (they're often thick and oily) but this new gen is super-fluid, and absorbs almost instantly, so it doesn't interfere with my make-up. The White Lotus' Aimee Lou Wood reveals her exact make-up routine to get that signature glow and opens up on 'drawing attention' to her gap tooth 9 I've been wearing this SPF50 instead of foundation Credit: SUPERGOOP! Supergoop! Protec(Tint) Daily SPF Tint SPF50, £40 For days when I'm not wearing a full face of glam, I've been using Supergoop! Protec(Tint) Daily SPF Tint SPF50, £40, in place of foundation, thanks to the buildable coverage. It blends easily, so it's not at all patchy which can be a problem with some skin tints - plus, it has a slightly thicker, more hydrating consistency that leaves my skin feeling moisturised all day. 9 These brushes feature easy-grip handles and feather-soft bristles Credit: VICTORIA BECKHAM BEAUTY Victoria Beckham Beauty The Brush Collection, from £30 Victoria Beckham Beauty The Brush Collection, from £30, is the launch that has wowed me the most this month - inspired by calligraphy tools, the walnut handles are shaped to fit perfectly in your hand, and the bristles are densely packed to pick up pigment, while feeling feather-soft. To get the best value for money, I'd buy the double-ended versions first, but a word of warning: once you've bought one, you're going to want more, so it might be worth buying the Custom Brush Set, which is fully customisable - you have to pick at least three of the nine-strong collection to save 10%. Who doesn't love a discount?!
The Irish Sun
25-04-2025
- Entertainment
- The Irish Sun
Eight beauty-editor-approved buys – including the new Glossier perfume and a posh make-up brush
I'VE fully embraced spring this month - winter dragged on for far too long, so as soon as the clocks went back, my heavy knits and chunky boots got packed away. 9 These are my top picks of the month Credit: SUPPLIED Even when the weather isn't playing ball, , has helped keep my spring spirit alive. 9 The fragrance has notes of apricot and cashmere Credit: GLOSSIER Glossier You Fleur, £70 for 50ml EDP It has a saltiness that immediately transports you to the beach, with fruity apricot and the comforting, warm woody, cashmere notes of the original Glossier You - I've been wearing it daily, and can still smell it on my clothes in the laundry basket! I'm a big believer in a pick-and-mix beauty routine - every brand has products it does really well, and others that are a bit of a flop, so I wouldn't recommend a multi-step routine from the same brand before, but the latest launch from Irish brand Sculpted By Aimee has turned that on its head. 9 Brighten and awaken tired eyes Credit: SCULPTED BY AIMEE Sculpted By Aimee Brighten Up Energising Eye Cream, £26 READ MORE IN BEAUTY There's not a single dud in the three-product strong Glow Collection - has a cooling metal applicator that has been a godsend for my hayfever-riddled eyes and a super-lightweight consistency that feels instantly soothing on delicate undereye skin. 9 This serum stars calming niacinamide Credit: SCULPTED BY AIMEE Sculpted By Aimee LiquidGlo Brightening Essence, £24 is packed with my favourite skincare ingredient - niacinamide, which is an all-rounder that helps balance oil production, calm inflammation and reduce texture - in a water-like formula that's virtually weightless on skin and doesn't leave behind any sticky residue, so you can layer it with pretty much anything. 9 Clear and brighten your complexion Credit: SCULPTED BY AIMEE Most read in Fabulous Finally, the star of the show, , is the only vitamin C serum I've ever managed to use consistently. I often find they're greasy, and pretty much every one I've tried has caused my skin to break out, but it's been a month and my skin is looking better than ever - the only thing it's added is more glow! 9 This serum tackles numerous skin concerns Credit: THE INKEY LIST The I nkey List Exosome Hydro-Glow Complex, £20 I've also been using , morning and night since it launched at the start of the month. Founders Mark Curry and Colette Laxton told me it's the jack of all trades (and master of them too!) so will improve pretty much every skin concern, and make the rest of the products in my routine also work harder. I'm no scientist, so I can't confirm if that's true, but given the current state of my skin, I'm inclined to agree with them. Again, glow is a major focus, but as someone who usually runs from the word given my oily, spot-prone complexion, I'm happy to report the serum feels like silk without any sign of oiliness. 9 The new gen of mineral sunscreen is impressive Credit: ULTRA VIOLETTE Ultra Violette Future Fluid SPF50+ Superlight Mineral Skinscreen, £38 SPF is always the last step in my morning routine - if you're not already wearing it daily, let the recent sunny weather persuade you otherwise - and has unexpectedly become my go-to. I say unexpectedly, as it's made from mineral sunscreen filters, which I thought I hated (they're often thick and oily) but this new gen is super-fluid, and absorbs almost instantly, so it doesn't interfere with my make-up. The White Lotus' Aimee Lou Wood reveals her exact make-up routine to get that signature glow and opens up on 'drawing attention' to her gap tooth 9 I've been wearing this SPF50 instead of foundation Credit: SUPERGOOP! Supergoop! Protec(Tint) Daily SPF Tint SPF50, £40 For days when I'm not wearing a full face of glam, I've been using , in place of foundation, thanks to the buildable coverage. It blends easily, so it's not at all patchy which can be a problem with some skin tints - plus, it has a slightly thicker, more hydrating consistency that leaves my skin feeling moisturised all day. 9 These brushes feature easy-grip handles and feather-soft bristles Credit: VICTORIA BECKHAM BEAUTY Victoria Beckham Beauty The Brush Collection, from £30 , is the launch that has wowed me the most this month - inspired by calligraphy tools, the walnut handles are shaped to fit perfectly in your hand, and the bristles are densely packed to pick up pigment, while feeling feather-soft. To get the best value for money, I'd buy the double-ended versions first, but a word of warning: once you've bought one, you're going to want more, so it might be worth buying the Custom Brush Set, which is fully customisable - you have to pick at least three of the nine-strong collection to save 10%. Who doesn't love a discount?! How To Save Money On Beauty Buys IF your purse is feeling tighter than ever before and you're looking to save cash on your make-up routine, have you ever thought of trying out beauty dupes? Here are five of the best recommended beauty buys that are almost identical to the posh versions, but at a fraction of the price. FACE BASE If you can't afford Charlotte Tilbury's £52 Magic Cream, why not try a TONE IT UP If Drunk Elephant's £62 Protini Cream is out of your price range, you'll need to check out TINTING IT With Fenty's game-changer skin tint costing £29, a popular supermarket's affordable alternative might just be the thing for you. GET COVERED At £29 for a Tarte concealer, the new Primark dupe is much more affordable at just £3.50. SPRAY YAY For those wanting to smell fresh without the price tag,
