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AREC, ARCHIDEX Position Malaysia At Forefront Of ASEAN Real Estate
AREC, ARCHIDEX Position Malaysia At Forefront Of ASEAN Real Estate

Barnama

time7 days ago

  • Business
  • Barnama

AREC, ARCHIDEX Position Malaysia At Forefront Of ASEAN Real Estate

KUALA LUMPUR, July 23 (Bernama) -- The integration of the ASEAN Real Estate Conference (AREC) and the Architecture, Interior Design and Building Exhibition (ARCHIDEX) 2025 positions Malaysia as a regional leader in real estate and urban development within ASEAN. Deputy Prime Minister Datuk Seri Fadillah Yusof said the events — held simultaneously at the Kuala Lumpur Convention Centre (KLCC) and Malaysia International Trade and Exhibition Centre (MITEC) — place Malaysia at the heart of regional collaboration, while showcasing ASEAN's urban development priorities to the world. He said AREC drives high-level policy dialogue and strategic insights from housing ministers, city leaders and developers, while ARCHIDEX complements it as Asia's leading exhibition, showcasing cutting-edge products, materials and solutions for architecture and the built environment. 'ARCHIDEX attracts over 56,000 visitors from over 110 countries, providing AREC with an influential international platform to elevate ASEAN's real estate and housing agenda to a global audience. 'Ultimately, our goal is to support the development and publication of practical, actionable and impactful strategies that reflect the unique social, economic and environmental context of ASEAN's housing landscape,' he said in his opening speech here today. Fadillah, who is also the Minister of Energy Transition and Water Transformation, urged industry players and stakeholders to seize the opportunity during the four-day event to showcase new and emerging real estate innovations, and to foster collaboration among industry players. He said both events serve as a collaborative platform to address challenges in the housing and real estate industry, with the aim of building a resilient, inclusive and forward-looking sector. 'We believe in innovation, not as a luxury, but as a necessity for resilience and progress. From advancing green buildings and climate-adaptive design to deploying digital land systems and prop-tech (property technology) solutions, innovation must be the engine that powers our housing policies and urban strategies. 'It is how we make our cities smarter, our developments more efficient and our communities more liveable. I therefore call upon all ASEAN member states, our industry partners and international organisations to keep this momentum alive through working groups, joint research, investment facilitation and annual progress reviews,' he said.

AUPU's ARCHIDEX 2025 Triumph: Redefining Home Comfort in SE Asia
AUPU's ARCHIDEX 2025 Triumph: Redefining Home Comfort in SE Asia

Associated Press

time22-07-2025

  • Business
  • Associated Press

AUPU's ARCHIDEX 2025 Triumph: Redefining Home Comfort in SE Asia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 22 July 2025 - ARCHIDEX 2025 wasn't just an exhibition—it was a statement. AUPU, a global leader in home comfort tech, solidified its position as an innovator at the 24th edition of Kuala Lumpur's premier architecture and design show, with a showcase that underscored its strategic focus on solving regional lifestyle pain points. AUPU's ARCHIDEX 2025 Triumph: Redefining Home Comfort in SE Asia The brand's success hinges on three key pillars: functionality, wellness, and localization. Take the Beauty Fan & Heater: beyond heating and ventilation, its integration of infrared therapy taps into rising consumer demand for 'wellness-at-home' solutions, blending utility with self-care—a trend resonating strongly across urban Southeast Asia. In humid markets like Malaysia, the Cloth Dryer addressed a critical gap. Its ceiling-mounted design, UV sterilization, and rapid drying capabilities directly solve moisture-related challenges, aligning with local needs for space efficiency and hygiene. Attendees—from architects to homeowners—praised its ability to merge practicality with regional relevance, a hallmark of AUPU's market positioning. The Central Kitchen Air Conditioner further demonstrated this approach. Traditional ACs struggle in kitchens due to grease and heat, but AUPU's specialized design—with targeted airflow and durable components—reimagines cooking spaces as comfortable, usable areas. This innovation reflects a deep understanding of how families live: kitchens aren't just for cooking; they're social hubs. Technologically, AUPU's edge lies in seamless integration. AI-powered temperature regulation, motion-sensing ventilation, and smart energy management aren't add-ons—they're core to the user experience. These features don't just boost performance; they reduce operational hassle, a key differentiator in a crowded market. Looking ahead, AUPU's upcoming Kuala Lumpur flagship store (S-01-05, D'Rapport Ampang) signals more than expansion—it's a commitment to accessibility. By moving from exhibition halls to a physical retail hub, the brand bridges the gap between innovation and adoption, making premium comfort tech tangible for Malaysian households. In short, ARCHIDEX 2025 wasn't just a win for AUPU—it was proof that home comfort, when rooted in local needs and smart tech, can redefine how we live. Hashtag: #AUPU The issuer is solely responsible for the content of this announcement.

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