Latest news with #ASOSDesign
Fashion Network
6 days ago
- Business
- Fashion Network
ASOS summer campaign comes with pop-up store
The 'playful takeover brings the spirit of the summer, from the homepage to the high street' where visitors can discover curated edits from its brands including ASOS Design, Arrange, Collusion and Topshop, along with picks from Face + Body. Running from 12 noon-8pm, the pop-up will showcase exclusive collections and limited-edition pieces. There will also be giveaways every hour, including chances to win Adidas cowprint trainers, BreatheMax T-shirts, or beauty products. The campaign event then culminates in an exclusive live DJ performance. While its customers have been notified of the pop-up via e-mail, it said passers-by will also be welcome to the event. Livvy Thompson, head of Marketing at ASOS, added: '[This] is a bold celebration… bringing fashion, beauty, and culture together in a fresh and immersive way — a true reflection of what our customers love about this season.' She added: 'This campaign is about more than just shopping; it's about bringing the summer energy to London, creating unforgettable moments and inspiring our community to show up as their most confident, expressive selves.'
The Sun
14-05-2025
- Entertainment
- The Sun
The 10 ASOS new-in pieces that flatter every shape for summer – according to a fashion pro & they start at just £12
AS someone who lives and breathes fashion day-to-day, ASOS is one of my go-to shopping destinations. There are so many real gems on there and I've lost count of the amount of times I've said 'thanks, it's from ASOS '. As well as own in-house brands, including ASOS Design, ASOS Edition and most recently a new premium line, Arrange, it also offers hundreds of other external brands to shop. In February 2021, it brought out high-street giant Topshop, previously a part of the Arcadia group which is now designed in house and stocked online- only (but maybe not for long as there has been speculation that it will be coming back to the high-street - hurrah!) However, with all these brands comes a lot of products, with plenty of newness dropping online each day. So it's safe to say shopping the site can be pretty overwhelming. And it's true, who wants to spend time tirelessly scrolling trawling through thousands of products to find exactly what they're looking for. Whenever I mention Asos, the usual response is 'How did you find that?' And my simple answer is that I scroll the 'new in' section every single day. Every morning, on my commute to work, i'll check what's new and add anything I love to my favourites, it's just become a part of my morning routine. So as a true ASOS super-fan, I've handpicked a curated selection of my top new-in arrivals for spring/summer which are well worth nabbing before they sell out. THE BEST OF NEW IN BUY NOW These hybrid dresses are making their way onto the high street thick and fast. This stone one is a great way to incorporate the sheer trend into your wardrobe, without feeling over-exposed. With a waved hemline and dramatic v-style back, this dress is a master piece for occasions, think black-tie gala, ladies day at the races or elegant dinners on holiday - it covers all basis. It's super elegant, shows off just the right amount of skin and looks way more luxe than the £75 price tag suggests. Plus, it'll never go out of style so it'll be a piece you reach for time and time again. BUY NOW In my opinion, no wardrobe is really complete without a pair of bermuda shorts and this tailored chocolate brown pair are no exception. Their tailored look makes them super versatile - smart enough for the office yet effortlessly cool for the weekend and the light-weight fabric is comfortable even on hotter days. Plus, they go with just about anything, from shirts to t-shirts and jumpers, or you could even invest in the matching cinched blazer for the ultimate workwear co-ord. BUY NOW When I saw this piece, I actually gasped! Brown suede jackets have been trending since last autumn but this lighter beige one is a much better alternative for Spring. While it does come with a slightly higher price tag, I do think it's well worth the investment. The embroidered floral detail is jaw-dropping and it's real suede so it's built to last. If you're heading to any festivals this year and want to make a statement then this is the way to do it, pair with some cowboy boots and you're good to go. it's a great layering piece that'll take you beyond festival season and well into autumn. BUY NOW Everybody needs a good pair of summer sandals, so if you need to upgrade then now's the time. This thong-style pair are a great throw on and go style, but it's the gold detailing that really makes feel a little bit more special and adds versatility. They'd look lovely with a linen trouser suit for work or paired with a summer dress at a garden bbq. Plus, if you're travelling light they'll be just as perfect by the pool as they will be on an evening on holiday, the possibilities are endless. And if you're not a gold girl, they come in a silver colourway too. BUY NOW The best thing about a co-ord is that it makes getting dressed so much easier. So if you're looking for your next festival outfit, something for girls trip to Ibiza or planning what to wear to that all important concert, then look no further. This set by ASOS design will have you shimmering like a disco-ball all night long. If you're into the idea but not quite sure if you'd rock the whole set, they'd look equally as great as separates. Pair the skirt with a simple white vest top or t-shirt or team the shimmering vest with some denim shorts for a parred down, yet still sparkling look. BUY NOW If you're anything like me, shopping for a beach bag often means I'm faced with the overwhelming dilemma of choosing between practicality and style. This circular straw bag is part of Topshop's latest summer collection and proves that you can have both. It's fringe detail makes a stylish statement and it's roomy enough to fit everything you need inside. Plus it sits comfortably on your shoulder so that you can carry it all with ease. Whilst it would look great on the beach, this bag is not made to be a one-trick-pony. It's spacious and stylish enough for a day out in the city, a stroll through the park or even a supermarket dash. BUY NOW Graphic tees are really thriving right now and ASOS is absolutely stacked with so many to choose from. It can be tricky to find the balance between cool and cringe with these but I think this one gets it just right. It feels fun without trying too hard, ideal for dressing down with jeans or layering under a blazer for a cool off-duty look. Just yesterday, ASOS' in-house premium brand, Arrange launched their latest spring/summer collection and it's safe to say it's full of some seriously stunning pieces. At the top of my wish list is this gorgeous pleated maxi skirt in off-white. I've recently hopped onto the maxi-skirt bandwagon myself, and I can't stop wearing mine, they're so easy to style. But this one feels a step above, the pleats make it look high-end. It's the sort of skirt that you can dress up and down, and still look put together each time. BUY NOW Looking for some accessories to amp up your spring/summer wardrobe? I've always been impressed with ASOS' selection of jewellery and this pair in particular instantly caught my eye. The resin drop style is everywhere at the moment, and at just £12, these are a bargain. Plus they'll add a subtle pop of colour to your neutral outfits, without clashing. Linen trousers are a summer essential, in my eyes no wardrobe is truely complete without a pair. This striped style have been everywhere on my 'for you page' recently, they're blowing up right now and have just been restocked in this gorgeous new colourway. These stripes really make a statement, plus they're so easy to style. Just pair them with a simple white vest or oversized shirt and you've got a look that feels considered but in reality is so simple to create. Fashion Assistant Emily's top tips on how best to shop ASOS As a self-proclaimed ASOS expert, here's my top tip for shopping the site, stress free. The Golden Rule: My number one rule and top piece of advice that I always share is this… If you want to get your hands on the best finds, and before they sell out (the good stuff goes fast!) then make a habit of checking out the 'new in' section daily. I've been doing this on my morning commute into the office for as long as I can remember, and honestly, it's saved me hours of scrolling. So much so that it almost just feels like a little piece of daily admin now. The next step is to 'favourite' anything that you like, or check-out immediately if you don't want to miss out. This way, when payday rolls around or if, say, in a few weeks you need a dress for a special event, you'll already have a collection of your favorite pieces ready to choose from. And, if you want to take your organisation to the next level, the app even has a 'boards' feature (it works a little bit like Pinterest) which allows you to group your favourite products together. I've currently got one going for Ascot next month! I've got a few dresses saved, and the best part is, if I want my friends advice on which one to pick, I can even forward my board onto her. It's such a great way to keep all of your outfit options in one place. By staying on top of the latest arrivals every single day, you'll never miss out on those must-have items and with a little patience, you'll be able to snag up your sought-after pieces whenever you need them. So make it a part of your routine and thank yourself (or me!) when the perfect piece is just a click away.
Daily Mirror
02-05-2025
- Lifestyle
- Daily Mirror
Next's 'beautiful' £32 trousers are flying off shelves as shoppers buy 10 pairs
The Roman Stretch Capri Trousers come in a choice of 28 different shades - including summery hues of hot pink and aqua blue Next fans are going wild for a pair of trousers that are bang on trend for the spring season. With many shoppers snapping up to 10 pairs of the cropped trousers in various different hues, the Roman Stretch Capris boast an impressive palette of 28 colours including classic red, white, and cream as well as vibrant 'beautiful spring colours' like hot pink and aqua blue. Priced at £32, these trousers have become a bit of a 'must have' at Next and are crafted from a 'comfy' stretch material with its fitted, figure-flattering design, which is great for versatile styling. We can see these trousers pairing perfectly with heels and a blouse for a vintage look or worn casual with sliders and a T-shirt. The trousers come in sizes 10 to 20 and are also available in a range of different lengths: regular, petite and tall. Described as a 'basic essential', these cropped trousers are a lovely option for the summer as they come just below the knee. With the trousers' fit being relatively snug, for those looking for a slightly looser style, Alabaray's Black Pedal Pusher is £75 - although with the code MAY20, shoppers can get 20% off. To jump on the popular summer gingham trend, ASOS Design's bengaline pedal pushers are on sale for £20.40 down from £24. The Roman trousers which are sold at Next have received a lot of love from shoppers who have given the trousers an overall 4.5 star rating. One satisfied customer noted: " Great capris in a brilliant blue colour, nice stretch to the fabric. Fit my 5ft frame well and hit at the lower calf on me; which is where I wanted them to finish", reports Birmingham Live. They added: "Good waist band which doesn't roll over or roll down like some. Totally opaque even when stretched, so no embarrassing see through." Another chimed in: "I love these cropped trousers. They wash and iron very easily and are comfortable to wear. I have 8 pairs of them in different colours." Echoing the sentiment, a third shopper wrote: "I have 10 colours in these trousers, they're both stylish and comfy and can be worn casual with flip flops and T-shirt dressed up with heels and worn to the office with a smart blouse. I love them." However, not everyone was quite as happy with their purchase regarding the sizing of the trousers. They said: "Love the colour but as I am short would like them to be 2 to 3 inches shorter." The Roman Cropped Stretch Capri Trousers trousers are available at Next here.
Fashion Network
24-04-2025
- Business
- Fashion Network
ASOS on the right track with profitability boost despite ongoing sales fall
Closely-watched ASOS has released its results for the half-year to 2 March and said that its 'new commercial model' is driving a 'profitability transformation'. That statement refers to its positive adjusted EBITDA, which was up around £60 million year-on-year (YoY) in H1, driven not just by the new commercial model but also by 'sustained cost discipline'. Its gross margin also improved during the period. Not that it means everything in the garden is as rosy as it would like just yet, with plenty of losses recorded in the accounts statement too. So, let's look at the numbers. Adjusted group revenue fell 13% to £1.291 billion. But the adjusted gross margin rose to 45.2% from 40.3%. Adjusted EBITDA was £42.5 million, a vast improvement on a £16.3 million loss on that basis a year earlier. But while adjusted EBIT also improved, it was still a negative figure to the tune of £39.6 million compared to an EBIT loss of £98.1 million in the previous year. The adjusted figure before tax was still a loss but narrowed to £69.5 million from £120 million. Net debt also reduced to almost £276 million from just under £349 million. Those adjusted figures clearly show a definite improvement as do most of the firm's statutory figures. Statutory group revenue was down 14% at £1.299 billion but the gross margin increased from 40% to 45.1%. The statutory operating loss was £210.1 million, a hefty figure but better than the equivalent loss of £246.8 million a year earlier. That's also the case for the loss before tax, which was £241.5 million, narrowing from £270 million. The company said customers are 'responding well to increased newness and speed to market'. In the UK, its largest market, ASOS Design total sales rose 9% YoY in H1, growing market share, enabled by its 'market-leading Test & React (T&R) and investments into quality'. Globally own-brand full-price sales also returned to YoY growth in H1. But why did sales continue to fall during the first half? ASOS said that 'in line with guidance, H1 revenues declined 13%, a continuation of FY24 trends, driven by annualising declines in old inventory and optimised performance marketing'. ASOS also said it made significant progress on key strategic initiatives. It successfully scaled T&R to over 15% of own-brand sales, on track for its 20% full-year target. Flexible Fulfilment (FF) models are now at around 7% of third-party GMV, with major new market and partner launches set for H2. Added brands included Bimba y Lola, Jimmy Fairly and Oh Polly among more than 25 new brand partners in H1, and a further 40 set to launch in H2, as well as more exclusive collections. It also embedded its new organisational structure in H1, designed to accelerate decision-making and empower a culture of continuous innovation. In H2, initiatives will include launching the loyalty programme, live shopping features, enhanced search and personalisation, as well as further leveraging AI across the business (including through its AI stylist), and 'addressing causes of unnecessary returns'. And it said it's improving its US proposition with US customers now accessing a greater product range via UK fulfilment, following changes to its global distribution model. We're told the 'early response has been strong, with double-digit run-rate sales improvement and significantly higher full-price mix'. From H2, a full hybrid US model will be in operation, including a smaller, more flexible local site and Partner Fulfils rollout. Of course, it continues to 'closely monitor the evolving US tariff outlook and see[s] opportunity to respond as necessary through improved agility and flexibility of our sourcing and distribution model'. It also reiterated its FY25 profitability guidance. Driven by a significant increase in its full-price sales mix, it continues to expect a gross margin of at least 46% and adjusted EBITDA to increase by at least 60% to £130 million-£150 million. But for FY25, it expects revenue growth towards the bottom end of the consensus range. Yet the year's GMV growth is expected to be 1-2ppts better than revenue growth. CEO José Antonio Ramos Calamonte said of all this: 'H1 FY25 is the strongest sign yet that our new commercial model is working. We are driving a significant transformation in profitability, with positive adjusted EBITDA. Customers are responding positively to our focus on full-price sales, speed to market, and quality. Importantly, these successes have been achieved whilst maintaining strong cost control and improving our inventory health. We look forward to a fantastic pipeline of new products, brands and customer experiences, and remain confident in our ability to deliver sustainable, profitable growth.'
Fibre2Fashion
24-04-2025
- Business
- Fibre2Fashion
ASOS can face US tariffs fallout due to improved agility, flexibility
British online fashion retailer ASOS posted higher half-year earnings for the 26 weeks to March 2, saying it can cope with the fallout from US tariffs due to 'improved agility and flexibility' of its sourcing and distribution model despite facing new upheavals from tariffs and trade turmoil. Its half-year adjusted earnings (EBITDA) for the period was £42.5 million (~$56.57 million). The company said it is on track for annual earnings to hit £130-£150 million (~$173.04-199.7 million). ASOS posted higher half-year earnings for the 26 weeks to March 2, saying it can cope with the fallout from US tariffs due to 'improved agility and flexibility' of its sourcing and distribution model despite facing new upheavals from tariffs and trade turmoil. Its half-year adjusted earnings for the period was $56.57 million. It said it is on track for annual earnings to hit $173.04-199.7 million. The United Kingdom is ASOS's biggest market, but the United States accounts for about 10 per cent of its total sales. Customers are responding well to increased newness and speed to market as gross margin was up year on year (YoY) in the first half (H1) of fiscal 2024-25 of the company, driven by lower markdown activity and higher full-price mix, demonstrating strength of new commercial model offering, the company said in its summary of financial results. In the United Kingdom, total ASOS Design sales rose by 9 per cent YoY in H1. Globally, own brand full-price sales returned to YoY growth in the first half. "H1 FY25 is the strongest sign yet that our new commercial model is working. We are driving a significant transformation in profitability, with positive adjusted EBITDA up by c.£60 million YoY. Customers are responding positively to our focus on full-price sales, speed to market, and quality,' Jose Antonio Ramos Calamonte, chief executive officer said. 'These successes have been achieved whilst maintaining strong cost control and improving our inventory health. We look forward to a fantastic pipeline of new products, brands and customer experiences, and remain confident in our ability to deliver sustainable, profitable growth," he added. Initiatives in the second half include launching loyalty programme, live shopping features, enhanced search and personalisation, as well as further leveraging artificial intelligence across the business. Fibre2Fashion News Desk (DS)
