15-05-2025
- Business
- New Straits Times
OHSEM360 returns with bigger platform to help SMEs
THE third edition of OHSEM360 bersama Media Prima is set to make a grand return on June 12 at the World Trade Centre Kuala Lumpur (WTCKL), offering small and medium enterprises (SMEs) a timely opportunity to leverage artificial intelligence (AI) and data for business transformation.
Held under the theme Bisnes Mantap dengan AI dan Data (Business Resilience with AI & Data), the event is jointly organised by Media Prima and Dattel Asia Group.
The initiative aims to equip local SMEs with cutting-edge tools, insights and strategies in navigating Malaysia's rapidly digitalising economy.
Speakers such as Funnel Evo group chairman Fahdi Ghazali, Seed4Future chief executive officer Abang Naz and Broku chief executive officer Ku Addy will be among the 25 industry experts delivering exclusive masterclasses on AI integration, TikTok marketing and data-driven sales growth.
Supported by Platinum Strategic Partners, including Unifi Business, OMNIA and REV Media Group, OHSEM360 will also feature over 40 technology exhibitions offering tools and services with discounts up to 80 per cent, available only during the event.
This year, TikTok Shop joins as the official e-commerce platform and will host a dedicated workshop for entrepreneurs seeking to optimise their online sales.
One of the major announcements includes the launch of an RM50 million revenue-based financing fund powered by an AI-enabled platform tailored for SME financing and marketing needs.
"OHSEM360 is not just a platform for learning — it's a launchpad for action. SMEs no longer have the luxury of time; they need solutions that deliver immediate impact.
"With as the official platform and sessions led by 25 experts, we're equipping businesses to turn AI and data into their competitive edge," said Dattel Asia Group chief executive officer and OHSEM360 organising chairman, Ashran Ghazi.
In a show of continued support, Unifi Business returns as a strategic partner.
"As the preferred digital partner for Malaysia's micro, small and medium enterprises, Unifi Business is proud to support OHSEM360 for the third year.
"We empower over 400,000 Micro, Small, and Medium Enterprises (MSMEs) nationwide with affordable, scalable solutions — including fixed and 5G connectivity, cloud, cybersecurity and digital marketing — tailored to help them thrive in the digital economy," said Unifi business head Mohamad Yusman Ammeran.
"The growth of OHSEM360 has been amazing since we started and creativity meets technology here. Through AI-driven storytelling and Media Prima platforms, SMEs can amplify their brands locally. This is where innovation becomes reality," added Media Prima Omnia chief operating officer, Datuk Mohd Efendi Omar.
