Latest news with #AbdulrahmanAlAli
Sharjah 24
a day ago
- Business
- Sharjah 24
IGCF 2025 'COMMS' to offer 4 workshops on digital media and AI
Developed in coordination with universities across the UAE, the initiative follows an integrated approach that combines academic insight, delivered by members of SGMB's Academic Committee who also serve as university professors, with hands-on professional training provided by SGMB's specialised trainers drawing on their real-world expertise. The 'COMMS' programme aims to enhance participants' capabilities to compete in the modern media landscape by merging professional ethics with innovative communication skills to gain an understanding of the latest technological tools, particularly artificial intelligence (AI) applications. The programme will begin on September 1 with a workshop titled 'Specialised Media Content Utilizing AI Technologies and Gen AI tools to Reach the Audiences', led by Dr. Mohamed Abdulzaher, CEO of the Artificial Intelligence Journalism for Research and Forecasting (AIJRF) in the UAE. The session will cover the fundamentals of content creation, content personalisation, and automated audience targeting. It will also train participants in prompt engineering and managing generative AI tools to produce diverse and innovative media content. Participants will also engage with Abdulrahman Al Ali from SGMB on the professional applications of AI in the workplace. On September 2, Dr. Sheren Mousa, Assistant Professor in Online Journalism and Digital Media and Member of the Academic Committee for Government Communication at SGMB, will lead a workshop titled 'Principles of Media Coverage for Government Events'. The session will combine academic frameworks with practical techniques for delivering professional coverage that balances accuracy, speed, and clarity of message. Trainer Sumaya Arif from SGMB will guide participants through the step-by-step operational aspects of this field. Dr. Elsayed Bekhit, Professor of Journalism and Media at Zayed University, will lead a workshop on September 3 titled 'Analysing Social Media Performance Using Artificial Intelligence.' The workshop will address the growing need among government entities to understand and improve the performance of their digital platforms. Participants will learn how to use analytics tools such as Fanpage Karma and craft smart prompts for ChatGPT to generate precise, rapid reports. These skills will help convert data into actionable insights to support decision-making and communication strategies. Ismail Al Bloushi from SGMB will share practical applications from his professional experience. The programme will conclude on September 4 with a workshop titled 'Using AI in Government Communication', delivered by Dr. Mohammad Ayish, Professor of Media Communication at the American University of Sharjah. The session will present a practical framework for creating compelling government narratives with generative AI tools, from drafting press releases to producing professional audio or video segments. It will also explore the use of virtual presenters for audience engagement, supported by live examples of AI in managing government messages during crises and awareness campaigns. Dr. Amel Anbar from SGMB will present a strategic perspective on using AI in government communication. As one of IGCF's most prominent pre-forum activities, the 'COMMS' Programme offers an interactive learning environment that equips participants with practical skills in digital content creation, professional event coverage, digital platform performance analysis, and AI-driven storytelling, preparing them to compete in the job market. The 14th edition of IGCF will be held on September 10 and 11 at Expo Centre Sharjah.
Trade Arabia
11-02-2025
- Business
- Trade Arabia
Tawal to build digital infrastructure at SEVEN's leisure hubs
Saudi Entertainment Ventures (SEVEN), a wholly owned unit of kingdom's wealth fund PIF, said it has inked a strategic agreement with leading telecommunications and IT infrastructure company Tawal for carrying out the internal and external infrastructure work at its key leisure hubs spread across KSA. The deal was signed on the sidelines of the ongoing LEAP Conference, a global platform for technology and innovation, aimed at establishing neutral digital infrastructure across all SEVEN entertainment destinations in Saudi Arabia. The agreement focuses on developing the internal and external infrastructure for SEVEN's 21 entertainment destinations across Saudi Arabia, said the developer in a statement. This includes the design, management, operation, and maintenance of a neutral infrastructure compatible with all telecom operators. The infrastructure will feature indoor coverage systems (IBS), multi-band antenna distribution systems, and neutral communication towers at SEVEN destinations, said the statement from the Saudi PIF company. Designed with flexibility and future scalability, the infrastructure will enhance the capabilities of 4G and 5G networks, support the Internet of Things (IoT), and enable advanced ICT services, contributing to an improved digital experience for visitors to SEVEN's destinations, offering seamless connectivity and enriched digital engagement. "This partnership marks a significant step in advancing the digital infrastructure of our entertainment destinations, enabling exceptional and seamless experiences for our visitors," said Abdulrahman Al Ali, the Chief Information Officer at SEVEN, after signing the deal with Engineer Mohammed Al Haqbani, the CEO of Tawal. "At SEVEN, we are committed to integrating advanced technology into our destinations, and the LEAP Conference provided the ideal platform to announce this partnership, which reflects our dedication to innovation and digital transformation within the entertainment sector," he added. Al Haqbani said: "We are honoured with the trust placed in us to contribute to this critical project, aimed at delivering unparalleled entertainment experiences that reflect the kingdom's ambitions to lead in this field."
Leaders
11-02-2025
- Business
- Leaders
QIC, Deloitte Collaborate to Launch Advanced Guest Management System
Qiddiya Investment Company (QIC), the visionary developer behind Qiddiya City—Saudi Arabia's future hub for entertainment, sports, and culture—has announced a strategic collaboration with Deloitte to implement an innovative Dynamic Guest Management System. This state-of-the-art system is set to transform guest experiences across Qiddiya City's world-class attractions. Qiddiya City Powered by Microsoft Dynamics 365, Adobe, and Sprinklr, the system will seamlessly integrate customer relationship management (CRM), marketing automation, and B2B engagement. This will enable a more personalized and dynamic interaction across Qiddiya City's flagship destinations, including Six Flags Qiddiya City, Aquarabia water theme park, Speed Park Track, Prince Mohammed bin Salman Stadium, and Saudi Entertainment Ventures (SEVEN). Designed to meet the evolving expectations of visitors, the Dynamic Guest Management System will also enhance every aspect of guest engagement, positioning Qiddiya City as a leader in cutting-edge visitor experiences. Deloitte's expertise in digital transformation and CRM solutions will be instrumental in the successful implementation of the system. This collaboration is expected to drive operational efficiency while elevating Qiddiya City's ability to deliver unforgettable and tailored experiences. Deloitte 'We are excited to partner with Deloitte to enhance our guest management capabilities. This collaboration will enable us to offer a seamless, personalized, and memorable experience for every visitor,' said Abdulrahman AlAli, Chief Information Technology Officer at Qiddiya Investment Company. 'We are honored to collaborate with Qiddiya Investment Company on this groundbreaking project. Additionally, this partnership underscores our commitment to driving innovation in guest experiences while optimizing operational efficiencies, ensuring that Qiddiya City sets new standards in the entertainment and leisure sector,' said Rashid Bashir, Chief Executive Officer of Deloitte Consulting ME. Related Topics : Saudi Arabia Launches Performing Arts Center in Qiddiya Qiddiya Launches Exceptional Experience in Motor Sport Saudi Arabia Secures 1st Place among G20 Countries in Safety Index 2023 Paris AI Action Summit: SDAIA Highlights Saudi Arabia as Comprehensive Governance Model Short link :
Trade Arabia
10-02-2025
- Business
- Trade Arabia
Qiddiya picks Deloitte to implement guest management system
Qiddiya Investment Company (QIC), the master developer of Qiddiya City - Saudi Arabia's future capital of entertainment, sports, and culture - has announced a strategic partnership with Deloitte to implement a cutting-edge Dynamic Guest Management System that will revolutionize guest experiences across its world-class attractions. Powered by Microsoft Dynamics 365, Adobe, and Sprinklr, this system will seamlessly integrate and enhance customer relationship management (CRM), marketing automation, and B2B engagement, creating a more tailored and dynamic interaction across Qiddiya City's key attractions, said a statement from QIC. These include Six Flags Qiddiya City, Aquarabia water theme park, Speed Park Track, Prince Mohammed bin Salman Stadium, and the Saudi Entertainment Ventures (SEVEN). The partnership aims to meet the evolving needs of guests by providing a seamless and personalised experience throughout their visit to Qiddiya City. The Dynamic Guest Management System will comprehensively address all aspects of guest management, positioning Qiddiya City as a leader in innovative guest experiences, it stated. Deloitte's expertise in digital transformation and CRM solutions will be pivotal in the successful implementation of this project. The collaboration will not only improve operational efficiency but also enable Qiddiya City to create advanced experiences that exceed visitors' expectations. Abdulrahman AlAli, Chief Information Technology Officer of QIC said: "We are thrilled to partner with Deloitte to enhance our guest management capabilities. This collaboration will allow us to deliver an unparalleled experience for our guests, ensuring that every visit is memorable and personalised." Deloitte Consulting Middle East CEO Rashid Bashir expressed delight at partnership with Qiddiya Investment Company in implementing this state-of-the-art Dynamic Guest Management System.
