Qiddiya picks Deloitte to implement guest management system
Qiddiya Investment Company (QIC), the master developer of Qiddiya City - Saudi Arabia's future capital of entertainment, sports, and culture - has announced a strategic partnership with Deloitte to implement a cutting-edge Dynamic Guest Management System that will revolutionize guest experiences across its world-class attractions.
Powered by Microsoft Dynamics 365, Adobe, and Sprinklr, this system will seamlessly integrate and enhance customer relationship management (CRM), marketing automation, and B2B engagement, creating a more tailored and dynamic interaction across Qiddiya City's key attractions, said a statement from QIC.
These include Six Flags Qiddiya City, Aquarabia water theme park, Speed Park Track, Prince Mohammed bin Salman Stadium, and the Saudi Entertainment Ventures (SEVEN).
The partnership aims to meet the evolving needs of guests by providing a seamless and personalised experience throughout their visit to Qiddiya City. The Dynamic Guest Management System will comprehensively address all aspects of guest management, positioning Qiddiya City as a leader in innovative guest experiences, it stated.
Deloitte's expertise in digital transformation and CRM solutions will be pivotal in the successful implementation of this project. The collaboration will not only improve operational efficiency but also enable Qiddiya City to create advanced experiences that exceed visitors' expectations.
Abdulrahman AlAli, Chief Information Technology Officer of QIC said: "We are thrilled to partner with Deloitte to enhance our guest management capabilities. This collaboration will allow us to deliver an unparalleled experience for our guests, ensuring that every visit is memorable and personalised."
Deloitte Consulting Middle East CEO Rashid Bashir expressed delight at partnership with Qiddiya Investment Company in implementing this state-of-the-art Dynamic Guest Management System.
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