Latest news with #Ad
Yahoo
22-05-2025
- Business
- Yahoo
Pixalate Unveils Q1 2025 North America Ad Viewability Benchmarks: 67% Mobile App Viewability in US; Desktop Web Ad Viewability at 58% in Canada
According to Pixalate's research on North American programmatic ad viewability across desktop web, mobile web, and mobile apps, the U.S. had 59% mobile web ad viewability, while Canada had 63% mobile app viewability London, May 22, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Q1 2025 North America Programmatic Ad Viewability Benchmarks for the United States (U.S.) and Canada. The reports analyze the percentage of open programmatic advertisements viewed across the mobile and desktop web, mobile app, and connected TV (CTV) open programmatic advertising ecosystems. In addition to the U.S., Canada reports, Pixalate released Q1 2025 Ad Viewability Benchmarks by country for Japan, Singapore, Australia, India, the United Kingdom (UK), France, Spain, Ukraine, Israel, the Netherlands, Germany, Mexico, and Brazil. Key Statistics US Platform Viewability Mobile In-App 67 % Mobile Web 59 % Desktop Web 57 % Canada Platform Viewability Mobile In-App 63 % Mobile Web 61 % Desktop Web 58 % By global regions Desktop web ad viewability benchmarks Global: 58% APAC: 59% EMEA: 62% LATAM: 64% North America: 57% Mobile web ad viewability benchmarks Global: 58% APAC: 51% EMEA: 59% LATAM: 59% North America: 59% Mobile app ad viewability benchmarks Global: 56% APAC: 54% EMEA: 59% LATAM: 49% North America: 67% Pixalate's data science team analyzed programmatic advertising activity across 46+ billion global open programmatic advertising impressions in Q1 2025 to compile this research. Pixalate's datasets, which are used exclusively to derive these insights, consist predominantly of buy-side open auction programmatic traffic sources. Download all of Pixalate's Q1 2025: Programmatic Ad Viewability Benchmark Reports by Country Mexico Brazil UK France Spain Ukraine Israel Netherlands Germany U.S. Canada Japan Singapore Australia India About Pixalate Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). Disclaimer The content of this press release, and the Q1 2025 Global Programmatic Ad Viewability Trends Reports (the "Reports"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information. Per the Media Rating Council (MRC), ''Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.' IVT is also sometimes referred to as 'ad fraud.' Per the MRC, ''Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.' CONTACT: Nina Talcott ntalcott@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Web Release
19-04-2025
- Business
- Web Release
Yango Ads' 2025 Travel Report reveals more than 48% of tourists are influenced by targeted ads
Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East. The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways. Yango Ads' insights highlight a valuable opportunity for businesses in the Middle East to tap into a fast-growing and lucrative audience by tailoring their marketing strategies. Over the past few years, the UAE has seen a remarkable rise in popularity among tourists from emerging markets, with over 20% of travellers from these markets choosing it as a destination in 2024—solidifying its position as one of the region's top travel choices. The data reveals that 60% of tourists from these regions plan their trips two to three months in advance, and a majority (61.8%) prefer medium-length vacations of eight to fourteen days—giving marketers a clear window to engage them. While once associated with economy travel, nearly half of respondents are now spending up to $2,000 on vacations, and 40% even exceed that threshold, investing in premium accommodations and unique experiences. Comfort is increasingly important to this audience. A significant 67.5% choose four to five-star hotels, while only 28.7% opt for lower-tier properties. Family-centric travel is especially dominant, with 51.9% vacationing with their families, with 36.2% of travellers between 35-44 years of age, highlighting strong demand for bundled offers that include child-friendly entertainment and group transportation. When selecting a destination, tourists prioritise a pleasant climate, which was cited by 58.6% of respondents, followed by affordable travel costs at 44%. Flight convenience, rich cultural attractions, and accessible visa regulations also shape their decisions and are also major decision-making factors. With its warm weather, world-class infrastructure, central location and tourist-friendly policies, the UAE is uniquely positioned to capture attention—if the message is well-timed and targeted. The report showed that tourists are highly responsive to digital channels. According to the report, almost half (48.3%) were influenced by targeted ad campaigns, while 41.7% turned to search engines, 21% responded to Telegram Ads, and almost 20% relied on social media recommendations. With this level of digital responsiveness, there is a clear opportunity for tourism stakeholders to shift investment toward data-driven, high-impact advertising strategies. Evgenii Pavlov, General Manager at Yango Ads MEA said: 'There's a tremendous opportunity for businesses in the UAE's tourism sector to unlock new revenue streams. With data-backed insights like these, travel operators, hotels, and resorts can run smarter, better-timed campaigns to attract the right tourists, at the right time, with the right message. Yango Ads enables advertisers to automate campaign timing, messaging, and targeting across platforms such as Telegram and search engines. The platform helps businesses not only identify when and where to reach travelers but also how to shape offers, from bundled family packages and premium stays to early-bird promotions and loyalty programs. The future of tourism in the UAE is just a campaign away.' Tour operators and hoteliers can use platforms such as Yango Ads to access intelligent campaign tools that predict the best advertising periods based on travel patterns, suggest the most effective media channels per market, and help design appealing offers around high-interest themes like culture, local gastronomy, and seasonal escapes. With summer identified as the most popular travel season at 50.4% and spring and autumn close behind at 41.8%, planning campaigns two to three months ahead is vital for visibility and impact. Read the full 2025 Tourism Industry Guide here: LINK For more insights and to launch your campaign, visit
Khaleej Times
18-04-2025
- Business
- Khaleej Times
Yango Ads' 2025 Travel Report reveals more than 48% of tourists are influenced by targeted ads
Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East. The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways. Yango Ads' insights highlight a valuable opportunity for businesses in the Middle East to tap into a fast-growing and lucrative audience by tailoring their marketing strategies. Over the past few years, the UAE has seen a remarkable rise in popularity among tourists from emerging markets, with over 20% of travellers from these markets choosing it as a destination in 2024 —solidifying its position as one of the region's top travel choices. The data reveals that 60% of tourists from these regions plan their trips two to three months in advance, and a majority (61.8%) prefer medium-length vacations of eight to fourteen days—giving marketers a clear window to engage them. While once associated with economy travel, nearly half of respondents are now spending up to $2,000 on vacations, and 40% even exceed that threshold, investing in premium accommodations and unique experiences. Comfort is increasingly important to this audience. A significant 67.5% choose four to five-star hotels, while only 28.7% opt for lower-tier properties. Family-centric travel is especially dominant, with 51.9% vacationing with their families, with 36.2% of travellers between 35-44 years of age, highlighting strong demand for bundled offers that include child-friendly entertainment and group transportation. When selecting a destination, tourists prioritise a pleasant climate, which was cited by 58.6% of respondents, followed by affordable travel costs at 44%. Flight convenience, rich cultural attractions, and accessible visa regulations also shape their decisions and are also major decision-making factors. With its warm weather, world-class infrastructure, central location and tourist-friendly policies, the UAE is uniquely positioned to capture attention—if the message is well-timed and targeted. The report showed that tourists are highly responsive to digital channels. According to the report, almost half (48.3%) were influenced by targeted ad campaigns, while 41.7% turned to search engines, 21% responded to Telegram Ads, and almost 20% relied on social media recommendations. With this level of digital responsiveness, there is a clear opportunity for tourism stakeholders to shift investment toward data-driven, high-impact advertising strategies. Evgenii Pavlov, general manager at Yango Ads MEA said: "There's a tremendous opportunity for businesses in the UAE's tourism sector to unlock new revenue streams. With data-backed insights like these, travel operators, hotels, and resorts can run smarter, better-timed campaigns to attract the right tourists, at the right time, with the right message. Yango Ads enables advertisers to automate campaign timing, messaging, and targeting across platforms such as Telegram and search engines. The platform helps businesses not only identify when and where to reach travelers but also how to shape offers, from bundled family packages and premium stays to early-bird promotions and loyalty programmes. The future of tourism in the UAE is just a campaign away." Tour operators and hoteliers can use platforms such as Yango Ads to access intelligent campaign tools that predict the best advertising periods based on travel patterns, suggest the most effective media channels per market, and help design appealing offers around high-interest themes like culture, local gastronomy, and seasonal escapes. With summer identified as the most popular travel season at 50.4% and spring and autumn close behind at 41.8%, planning campaigns two to three months ahead is vital for visibility and impact.
ArabGT
12-03-2025
- Automotive
- ArabGT
2026 Toyota C-HR+ is Smaller Than bZ4X and Stronger Than GR Supra
Toyota expands its electric vehicle lineup with the introduction of the 2026 Toyota C-HR+, marking its entry into the compact EV segment. Positioned below the 2025 Toyota bZ4X, this latest addition serves as a strategic move to cater to a growing demand for smaller, urban-friendly electric crossovers. Many may recall the Toyota C-HR, a distinctive small SUV that debuted in 2016. It was previously tested extensively by Arab GT, and now, Toyota has introduced a fully electric version named C-HR+. This new model is primarily targeted at the European market, with potential availability in other regions. 2026 Toyota C-HR+ Dimensions Length: 4,520 mm 4,520 mm Wheelbase: 2,750 mm 2,750 mm Trunk Capacity: 416 liters Market Positioning and Target Audience Segment and Competitive Landscape As a compact electric crossover, the C-HR+ is aimed at urban commuters and younger buyers looking for an efficient, agile, and affordable EV. It competes directly with models like the Honda HR-V EV, Hyundai Kona Electric, and MG 4, particularly in Europe and China, where demand for small electric vehicles is high. Technology and Platform Architecture and Battery Capabilities Built on Toyota's e-TNGA platform, shared with the bZ4X, the C-HR+ benefits from cost efficiencies and increased production flexibility. Toyota offers two battery options for the vehicle: 57.7 kWh (standard battery) 77 kWh (larger capacity for extended range) Charging options include: Level 2 AC chargers (11 kW or 22 kW) (11 kW or 22 kW) DC fast charging with a peak of 150 kW A battery pre-conditioning system optimizes charging performance in extreme temperatures, and an available heat pump enhances overall efficiency. According to WLTP standards, the vehicle offers a maximum range of 600 km (373 miles) on a full charge. Interior Features Inside, the 2026 Toyota C-HR+ comes with a digital instrument cluster positioned atop the dashboard, along with a large 14-inch touchscreen that integrates climate controls. While some physical buttons remain for key functions, the infotainment system still dominates much of the interface. Additional conveniences include: Dual wireless charging pads Rear climate control Panoramic sunroof Performance and Powertrain Options The C-HR+ is offered in both single-motor and dual-motor configurations: Front-Wheel Drive (Single Motor) 165 hp with the 57.7 kWh battery 221 hp when equipped with the 77 kWh battery All-Wheel Drive (Dual Motor) 338 hp , exclusively paired with the 77 kWh battery This makes the C-HR+ Toyota's most powerful European model, aside from the GR Supra Accelerates from 0 to 100 km/h in just 5.2 seconds Toyota's Electrification Strategy Transition from Hybrid to Electric Toyota is broadening its approach, moving beyond hybrids like the Prius to establish a more balanced electric and hybrid portfolio. This shift aligns with evolving regulations and consumer expectations. Global Compliance and Market Adaptation By launching the 2026 Toyota C-HR+, Toyota: Addresses stringent emissions regulations , such as Europe's 2035 combustion engine ban , such as Leverages China's EV incentives to strengthen its presence in key markets Opportunities and Challenges Toyota's electric expansion brings both opportunities and obstacles: Supply chain management : Ensuring battery production scalability and affordability : Ensuring battery production scalability and affordability Brand perception: Reducing criticism over Toyota's late adoption of EVs while emphasizing its expertise in hybrid technology The 2026 Toyota C-HR+ reinforces Toyota's commitment to electrification, strategically filling a gap in the compact EV market. By utilizing its e-TNGA platform and expanding its electric offerings, Toyota aims to secure a larger share of the growing urban electric vehicle sector, all while upholding its legacy of reliability and innovation.
Yahoo
11-03-2025
- Politics
- Yahoo
Two bills to change citizen-led petition process pass Arkansas House, but without emergency clauses
Rep. Nicole Clowney (center), D-Fayetteville, asks a question about a bill that would change Arkansas' citizen-led ballot measure process on the House floor on Monday, March 10, 2025. (Tess Vrbin/Arkansas Advocate) Provisions that would let two direct democracy-related bills take immediate effect failed in the Arkansas House on Monday. The bills won a majority of House members' support but did not secure the two-thirds majority vote needed to pass their emergency clauses, which would allow them to go into effect upon Gov. Sarah Huckabee Sanders' signature. Senate Bill 209 and Senate Bill 210 have faced bipartisan opposition in both chambers. Sen. Kim Hammer, R-Benton, introduced them last month as part of a package of bills related to the state's citizen-led initiative petition process. Hammer announced in January that he will run next year for Secretary of State, the office that oversees elections. He has said bills such as SB 209 and SB 210 will protect the integrity of the initiative petition process and discourage fraudulent behavior. SB 209 would disqualify signatures collected by canvassers if the secretary of state finds 'by a preponderance of evidence' that they violated state law collecting the signatures. The proposed law 'holds the Secretary of State's office accountable for the determination of ensuring that there is sufficient proof' for disqualifying signatures, and it 'holds canvassers accountable [by] requiring them to follow the rules,' said Rep. Kendon Underwood, R-Cave Springs, the bills' House sponsor. SB 210 would require potential signers to read the ballot title of a petition or have it read aloud to them in the presence of a canvasser. It would also make it a misdemeanor for a canvasser to accept a signature from people who have not read the ballot title or had it read aloud to them in the presence of a canvasser. Underwood said this would limit misrepresentation of proposed ballot measures by canvassers to potential signers. At committee hearings this month and last month, supporters of Hammer's package of bills alleged fraud and misconduct by canvassers collecting signatures last year for a proposed constitutional amendment that would have created a limited right to abortion. The measure did not make the November ballot after the Secretary of State's office disqualified more than 14,000 signatures on a technicality. SUBSCRIBE: GET THE MORNING HEADLINES DELIVERED TO YOUR INBOX Sixty-two Republicans voted for SB 209 while 57 voted for SB 210. All 19 House Democrats voted against both bills, with 10 Republicans joining them to vote against SB 209 and 14 Republicans voting against SB 210. Emergency clauses, however, require 67 votes to pass in the 100-member House. SB 209's emergency clause received 65 votes for it, while SB 210's received 56. House Minority Whip Denise Garner of Fayetteville was the only Democrat not to vote against both emergency clauses, since she voted present on the one for SB 210. Underwood told the Advocate after the House adjourned that he had not decided what the bills' next step would be. When the emergency clauses initially failed in the Senate last month, the chamber passed a motion from Hammer to expunge the votes on both so the chamber could vote again. The bills passed the Senate on Feb. 25. If the emergency clauses do not pass the House before the legislative session ends next month, the bills will still go to Sanders' desk, and if she signs them, they will go into effect 90 days after the Legislature adjourns sine die. The only House member to speak against either bill was Minority Leader Andrew Collins, D-Little Rock, who voted against both bills in committee last week. He said he believed the intention of the package of bills was to make it harder for everyday Arkansans to have a say in their laws and Constitution. SB 209 would put the executive branch office of the Secretary of State 'in kind of a judicial role' by making it 'the prosecutor, the judge, the jury and the executioner' of signatures for proposed ballot measures, Collins said. On SB 210, Collins criticized the possibility that a ballot title would be too long for some potential signers to have the time to stop and listen to. 'We have to trust the people of Arkansas to sign things like petitions based on whatever criteria is important to them,' Collins said. 'We don't force someone to read a biography of a candidate before voting for them, [and] we don't force ourselves to read the full text of a bill before signing on to cosponsor it. Why should we force someone who wants to sign a petition to read the petition or have it read aloud to them?' Rep. Nicole Clowney, a Fayetteville Democrat who also voted against both bills in committee, asked Underwood how canvassers would verify under SB 210 that a signer had read the ballot title, since the bill does not require a signer to read it out loud. 'If they indicate that they've read it, that meets the requirement,' Underwood replied. '…We're not taking a test on this bill. If they say they've read the ballot title, then they've read the ballot title.' Clowney noted that signers might already be familiar with a ballot measure if they have read about it online. Earlier in Monday's floor session, the House passed the bipartisan Senate Bill 188, which would require the Secretary of State's office to post the certified text, popular name and ballot title of a proposed ballot measure on the agency's website within five days of the sponsors beginning to collect signatures. During Wednesday's House Committee on State Agencies and Governmental Affairs meeting, Collins suggested to Hammer and Underwood that they amend SB 210 to require canvassers to offer the ballot title for potential signers to read instead of requiring them to read it. Hammer and Underwood declined the suggestion. SB 210 passed the committee on a split voice vote with dissent primarily from the Democratic minority. SB 209 passed narrowly on a roll call vote, with 11 of the 20 committee members voting for it. Arkansas panel again rejects investigative powers for Secretary of State over initiative petitions Committee debate and public testimony on both bills lasted longer than three and a half hours Wednesday. Opponents of the bills outnumbered supporters and expressed concerns similar to Collins'. Several speakers said SB 209 lacks due process for signers whose signatures might be discarded by the Secretary of State. Some of the same people, including conservative government transparency advocates Jimmie Cavin and Joey McCutchen, said the same thing about Senate Bill 212, which failed in a Senate committee on Feb. 11 and Feb. 27. SB 212 would have created an enforcement agency within the secretary of state's office that could investigate the validity of submitted documents related to elections and ballot initiatives. Sanders has signed the other three of Hammer's ballot initiative bills into law: Act 218, formerly Senate Bill 207, requires canvassers for ballot-measure petitions to inform potential signers that petition fraud is a criminal offense. The section of Arkansas code governing initiatives and referenda designates petition fraud a Class A misdemeanor. Act 240, formerly Senate Bill 208, requires canvassers to request a photo ID from potential signers. Act 241, formerly Senate Bill 211, requires canvassers to file a 'true affidavit' with the secretary of state certifying they complied with the Arkansas Constitution and state laws related to canvassing, perjury, forgery and fraudulent practices in the procurement of petition signatures. Signatures submitted without the affidavit will not be counted. Act 218 received the minimum of 67 votes for its emergency clause to pass the House, and Act 241 required a second vote for its emergency clause to gain enough support. SUPPORT: YOU MAKE OUR WORK POSSIBLE
