Latest news with #AdamGoldberg
Forbes
28-05-2025
- Entertainment
- Forbes
The Dirty Martini Has Entered The Breakfast Game
Dirty Martinis have been trendier than ever in recent years, as this classic cocktail has found its way into everything from dips to pasta dishes and taken over social media each and every time. But the latest incarnation of the trend has taken the Dirty Martini into a place that's rather unexpected – breakfast. PopUp Bagels, itself often the topic of conversation in food circles, is known for seasonal schmears inspired by holidays or pop culture moments, and their latest limited-edition flavor just may be their most exciting one yet. Launching on May 29 and available through June 4 shall be, of all things, the Dirty Martini Schmear. Creamy and briny, it's everything we would expect in a chilled cocktail class, but instead primed to be spread on a bagel….where it seems to make so much sense, it is almost like it was always meant to be. After generations of pairing savory and briny tastes like scallion cream cheese with smoked salmon, why not bring olives into the mix? Some may say they've belonged there all along. The Dirty Martini flavor is the result of a collaboration that evolved over some time and made a lot of sense. 'Mezzetta actually reached out to us about a potential collaboration, and once Dirty Martini was on the table, we knew it was the move. ALB Vodka jumped in too, and the rest came together pretty naturally - it just made sense!' said Adam Goldberg, founder of Popup Bagels, in an email. 'We packed it with everything that makes a Dirty Martini, a Dirty Martini. Mezzetta's briny olives, a splash of ALB Vodka, and just the right balance of salt and tang," said Goldberg. But this is a flavor that's been on the brand's radar for years. "Loyal fans have been asking for a Dirty Martini schmear forever - and with martinis having such a moment right now, it finally felt like the perfect time," said Goldberg. It's also a way to start building excitement for National Martini Day, but don't expect it to be around that long. "We always bring back schmears by popular demand, but this one won't return in time for National Martini Day. That said, we've got even more exciting partnerships lined up for June - stay tuned!' said Goldberg. The Dirty Martini flavor will be available at all PopUp bagel locations through June 4 and is now available for preorder.
Yahoo
03-04-2025
- Business
- Yahoo
East Coast Bagel Shop PopUp Bagels Set to Expand to LA
LA may be becoming a bagel Bagels, the viral East Coast bagel chain known for its 'rip-and-dip' serving method and rotating selection of spreads, is now making its way to Southern California. The brand plans to open 35 new locations across Los Angeles, San Diego, and Orange County in the coming years, according to a statement from PopUp in 2020 by Adam Goldberg, PopUp Bagels began as an at-home hobby before opening its first standalone store in New York in 2021. The chain has since grown to operate multiple locations across New York, Connecticut, and Massachusetts. PopUp's unique offering centers around its signature "rip-and-dip" method, where bagels are served with small tubs of whipped spreads for customers to dip their bagel in. Along with classic options like plain and scallion cream cheeses, the shop offers unique spreads each week. Past flavors have included a Guinness-infused cream cheese for St. Patrick's Day. As for the bagels themselves, there are five: everything, sesame, salt, plain, and poppyseed. Keeping with this simple approach, PopUp doesn't cut or toast their bagels, nor do they offer joins the growing presence of East Coast style bagels in Los Angeles. Earlier this year, the legendary New York-based H&H Bagels opened a location in Santa Monica. For the Southern California expansion, PopUp has teamed up with industry figures James Marzouk of Sweetzer Capital, who will handle the opening of 25 locations across Los Angeles and Orange County, as well as with Paul Goodman and Griffin Thall of Bagel Boyz, who will manage 10 locations in San Diego. PopUp's expansion to the West Coast is part of their mission to select locations in "high-traffic" urban and suburban areas, according to the statement.'We're hyper-focused on targeting locations that enhance the brand's momentum and deliver the volume and vibe that have defined its presence in New York. We're looking to plant roots in communities that want to be a part of the story — this is just the start," said is optimistic that the PopUp Bagels brand will resonate with Angelenos.'Whether grabbing a dozen to share with neighbors or bringing a few bagels to the beach with friends, PopUp Bagels is here to fuel connections and create moments that bring communities together," said expansion is part of PopUp's broader goal to be available in cities across the U.S., with a South Florida location slated to open this summer, according to Miami New first PopUp Bagels locations in Southern California are set to open later this year. Never Miss a Beat! Subscribe to Los Angeles Magazine's The Daily Brief for daily updates delivered straight to your inbox. Join below or by clicking here.
