Latest news with #AdamGoldberg
Yahoo
30-07-2025
- Business
- Yahoo
PopUp Bagels to open 300 new outlets in US
Bagel chain PopUp Bagels has finalised agreements for 300 additional franchise outlets throughout the US. The expansion has been secured with fewer than 15 franchise partners. PopUp Bagels founder Adam Goldberg stated: 'When we started baking bagels in my backyard, I never imagined we'd turn it into a national brand. 'We weren't trying to start a business - we just wanted to make something great and share it with friends. The idea of hitting 300 stores is surreal, but the real achievement is building a company that still feels like that: small, connected and full of energy.' The new locations will span ten US states: California, Connecticut, Florida, Georgia, Maine, Massachusetts, New York, North Carolina, South Carolina and Tennessee. The company plans to have 100 of these outlets operational by the end of 2027. To ensure uniformity in quality, PopUp Bagels is setting up regional production facilities for its bagels and spreads. The franchise states that its bagels are crafted with carefully selected ingredients to achieve their distinct texture and taste. PopUp Bagels CEO Tory Bartlett stated: 'We're not just opening stores - we're redefining what it means to franchise. 'We're partnering with some of the most accomplished operators in the industry, and together we're building a model rooted in connection, quality and long-term success. This isn't just scale - it's a smarter way to grow.' In November 2024, PopUp Bagels unveiled its nationwide expansion plans through franchising. "PopUp Bagels to open 300 new outlets in US" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Fast Company
28-07-2025
- Business
- Fast Company
You're about to see PopUp Bagels everywhere
Bright and early on a recent Saturday morning, a line snaked around the block in Boston's trendy Seaport District. People were patiently waiting to get their hands on PopUp Bagels—soft, steaming hot bagels designed to be torn and dipped directly into tubs of cream cheese or butter. PopUp Bagels wants to help Americans reimagine our relationship with this beloved breakfast food, and it's well on its way to doing so. Today, it announces an ambitious expansion from its 13 stores on the East Coast to a fleet of 300 stores from coast to coast with a focus on hubs like Atlanta; Nashville; and Orlando, Florida. 'We're bringing our stores to places where people don't necessarily think of themselves as 'bagel people',' says Adam Goldberg, PopUp Bagels' founder. 'We're introducing bagels into their routines.' The company began as a pandemic hobby for Goldberg, a flood mitigation expert from Connecticut. In lockdown, Goldberg started baking. After trying his hand at sourdough bread, he moved on to bagels. With much tinkering, he developed a recipe for a bagel that had a softer, lighter texture than the dense bagels you find in New York. The bagels were so delicious friends and neighbors wanted to buy them by the dozen. Two years later, Goldberg began opening pop-up shops around New York City that attracted large crowds. To many people, PopUp Bagels offers a fun new take on bagels. Most bagel shops bake their goods in the morning, then toast them for customers. But PopUp Bagels are meant to be served fresh from the oven. They're satisfying to rip apart, with a crisp exterior that provides contrast with the soft interior. At the Seaport District, people were scattered at picnic tables and benches, dipping their bagels directly into different flavored schmears. They can also be eaten cold in a more traditional way, by slicing them and slathering them with cream cheese and lox. Goldberg points out that the New York bagel has evolved over the years to become what it is. His bagels are actually reminiscent of those in New York shops from decades ago. 'I've had so many New Yorkers tell me these bagels remind them of their childhood,' he says. 'Back then, people lined up for hot bagels straight out of the oven, when they were at their peak performance.' Part of the reason bagels stopped being served this way is that it is logistically challenging to serve them hot at scale. Each store needs to predict demand, then bake them at steady rate that keeps pace with the line. PopUp has turned this process into an art with the help of Tory Bartlett, whom Goldberg appointed as CEO last November. Bartlett, who previously saw the expansion of Moe's Southwest Grill to 600 locations, is familiar with scaling food businesses. Bartlett says that PopUp Bagels has streamlined its operations by exclusively selling bagels and coffee; it doesn't make sandwiches. It also sells bagels in bundles of three, six, or a dozen, rather than one at a time. (Prices vary from $13 to $15 for a three pack and a schmear, depending on the market.) This allows them to better predict demand and generate revenue. 'The unit economics of a business needs to be competitive as you scale,' says Bartlett. 'It's hard to make money by selling one or two bagels at $3 a pop. But selling a three pack protects the transaction.' Another reason the shops are profitable is that they don't require a very large footprint. They just need a couple of ovens and a counter. Employees focus on quickly packing bags of bagels and schmears for customers. 'We don't need a lot of workers,' Bartlett says. 'It's a very streamlined operation.' The efficiency of the business convinced Bartlett that it was possible to quickly scale PopUp. In 2023, the company received an infusion of $8 million Series A funding, and last year, it took a Series B round, both of which were led by Stripes, a growth equity firm. They then began the process of franchising PopUp. Bartlett says they were extremely judicious about their partners. They're only working with 15 franchisees, who will each run dozens of shops. 'Thousands of people reached out to work with us, but we were extremely selective about whom we partnered with,' says Bartlett. 'We picked people who are very passionate about this business.' To keep the taste of the bagels consistent, PopUp will make the dough and disseminate regionally. This will allow the franchisees to focus on the operations of delivering hot bagels quickly. If the other locations are any guide, there are likely to be long lines at all of these new stores, as people experience the novelty of the PopUp experience. But can the company keep up this level of interest? Goldberg has high hopes. 'Conveniently, we've landed on a product that has been a staple for many people throughout their entire lives,' he says. 'The fact that we're making something that people love anyway gives us a head start. The super-early-rate deadline for Fast Company's Most Innovative Companies Awards is tonight, July 25, at 11:59 p.m. PT. Apply today.
Forbes
18-06-2025
- Entertainment
- Forbes
Senior Living Center Welcomes Shelter Dogs For Uplifting Photo Shoot
Shelter dog Betty Boop poses for a portrait with a resident at Brookdale Bayshore, a senior living ... More facility in Tampa, Florida. A photography session at a senior living center is highlighting the joy that shelter dogs can bring to our lives. During the May 22 event, volunteers drove shelter dogs from Humane Society of Tampa Bay to Brookdale Bayshore, a senior living facility in Tampa, Florida. There, residents posed with pups for portraits by Adam Goldberg, co-owner of AGoldPhoto Pet Photography. Shelter dog Ozzy smiles during a portrait session. 'It was really rewarding to see them smiling and happy,' Goldberg said. 'And the dogs loved getting out of the shelter. It was great to see everybody so happy.' The common area where the dogs waited for their photo sessions turned into a festive affair. Any interested residents and staff could come meet and pet the dogs, who drew a crowd. In fact, the pets proved so popular that two of them — Lucie and Zoe — were adopted by employees that very day. Elizabeth Buchinski, director of resident engagement at Brookdale Bayshore, said the adopters – the dining services manager and nurse manager – each started the day without intending to adopt a pet. 'It just worked out with the connections they made with the animals,' she said. Shelter dogs drew a crowd of fans at Brookdale Bayshore on May 22, 2025. 'The residents loved it. It ... More was smiles all around,' said Elizabeth Buchinski, director of resident engagement. Brookdale Bayshore is a pet-friendly facility where the staff can even help residents care for their animals, from dogs and cats to birds, according to Buchinski. Being able to move into the senior living facility with a beloved pet helps make the transition easier, and pets can give residents a 'greater purpose' in having to get up each day to care for their animals, she says. Pets are invariable popular with other residents, and the animals themselves benefit from constant attention since their guardians are retired. The staff enjoys interacting with residents' pets; many dogs roll onto their backs to request a belly rub from Buchinski, who they know keeps dog treats nearby. 'For me, seeing the dogs is a highlight,' she said. 'I love to see the dogs that live here.' A resident dog named Sophie also posed for a portrait with her owners since they recently adopted her from Humane Society of Tampa Bay, which always offers a 50% discount on adoption fees to adopters who are 65 and older. Two residents pose with Sophie, a dog they adopted from Humane Society of Tampa Bay. During the shelter dog meet-and-greet in the common area and portrait sessions, many residents shared stories with Goldberg about past and present pets, which he found delightful. 'One of the women was like, 'Oh, my two cats upstairs are going to be jealous,'' he said. Goldberg feels the event was a win-win for the residents and shelter dogs, who benefitted from getting the chance to leave the shelter to ride in a car and socialize with a variety of people away from the noise of a shelter environment. He hopes his photos help challenge any preconceived notions people may have about senior living facilities and shelter dogs. 'My whole mission is to show people that shelter animals are just like every other dogs – just someone couldn't take care of them anymore,' he said. 'They're not broken.' After posing for her portrait with a Brookdale Bayshore resident, shelter dog Zoe got adopted by the ... More nurse manager. Buchinski agrees that the overall goal of the project was to get the word out about adoptable dogs at the shelter. But she's also glad the experience could help enrich the lives of residents at Brookdale Bayshore. 'It was a day of joy – an opportunity to reminisce and get to actively engage in a community partnership. I was just excited for my residents to experience a day like that,' she said. 'And then the byproduct and the exciting part is we have photographs to remember it.'
Forbes
28-05-2025
- Entertainment
- Forbes
The Dirty Martini Has Entered The Breakfast Game
Dirty Martinis have been trendier than ever in recent years, as this classic cocktail has found its way into everything from dips to pasta dishes and taken over social media each and every time. But the latest incarnation of the trend has taken the Dirty Martini into a place that's rather unexpected – breakfast. PopUp Bagels, itself often the topic of conversation in food circles, is known for seasonal schmears inspired by holidays or pop culture moments, and their latest limited-edition flavor just may be their most exciting one yet. Launching on May 29 and available through June 4 shall be, of all things, the Dirty Martini Schmear. Creamy and briny, it's everything we would expect in a chilled cocktail class, but instead primed to be spread on a bagel….where it seems to make so much sense, it is almost like it was always meant to be. After generations of pairing savory and briny tastes like scallion cream cheese with smoked salmon, why not bring olives into the mix? Some may say they've belonged there all along. The Dirty Martini flavor is the result of a collaboration that evolved over some time and made a lot of sense. 'Mezzetta actually reached out to us about a potential collaboration, and once Dirty Martini was on the table, we knew it was the move. ALB Vodka jumped in too, and the rest came together pretty naturally - it just made sense!' said Adam Goldberg, founder of Popup Bagels, in an email. 'We packed it with everything that makes a Dirty Martini, a Dirty Martini. Mezzetta's briny olives, a splash of ALB Vodka, and just the right balance of salt and tang," said Goldberg. But this is a flavor that's been on the brand's radar for years. "Loyal fans have been asking for a Dirty Martini schmear forever - and with martinis having such a moment right now, it finally felt like the perfect time," said Goldberg. It's also a way to start building excitement for National Martini Day, but don't expect it to be around that long. "We always bring back schmears by popular demand, but this one won't return in time for National Martini Day. That said, we've got even more exciting partnerships lined up for June - stay tuned!' said Goldberg. The Dirty Martini flavor will be available at all PopUp bagel locations through June 4 and is now available for preorder.
Yahoo
03-04-2025
- Business
- Yahoo
East Coast Bagel Shop PopUp Bagels Set to Expand to LA
LA may be becoming a bagel Bagels, the viral East Coast bagel chain known for its 'rip-and-dip' serving method and rotating selection of spreads, is now making its way to Southern California. The brand plans to open 35 new locations across Los Angeles, San Diego, and Orange County in the coming years, according to a statement from PopUp in 2020 by Adam Goldberg, PopUp Bagels began as an at-home hobby before opening its first standalone store in New York in 2021. The chain has since grown to operate multiple locations across New York, Connecticut, and Massachusetts. PopUp's unique offering centers around its signature "rip-and-dip" method, where bagels are served with small tubs of whipped spreads for customers to dip their bagel in. Along with classic options like plain and scallion cream cheeses, the shop offers unique spreads each week. Past flavors have included a Guinness-infused cream cheese for St. Patrick's Day. As for the bagels themselves, there are five: everything, sesame, salt, plain, and poppyseed. Keeping with this simple approach, PopUp doesn't cut or toast their bagels, nor do they offer joins the growing presence of East Coast style bagels in Los Angeles. Earlier this year, the legendary New York-based H&H Bagels opened a location in Santa Monica. For the Southern California expansion, PopUp has teamed up with industry figures James Marzouk of Sweetzer Capital, who will handle the opening of 25 locations across Los Angeles and Orange County, as well as with Paul Goodman and Griffin Thall of Bagel Boyz, who will manage 10 locations in San Diego. PopUp's expansion to the West Coast is part of their mission to select locations in "high-traffic" urban and suburban areas, according to the statement.'We're hyper-focused on targeting locations that enhance the brand's momentum and deliver the volume and vibe that have defined its presence in New York. We're looking to plant roots in communities that want to be a part of the story — this is just the start," said is optimistic that the PopUp Bagels brand will resonate with Angelenos.'Whether grabbing a dozen to share with neighbors or bringing a few bagels to the beach with friends, PopUp Bagels is here to fuel connections and create moments that bring communities together," said expansion is part of PopUp's broader goal to be available in cities across the U.S., with a South Florida location slated to open this summer, according to Miami New first PopUp Bagels locations in Southern California are set to open later this year. Never Miss a Beat! Subscribe to Los Angeles Magazine's The Daily Brief for daily updates delivered straight to your inbox. Join below or by clicking here.
