East Coast Bagel Shop PopUp Bagels Set to Expand to LA
LA may be becoming a bagel town.PopUp Bagels, the viral East Coast bagel chain known for its 'rip-and-dip' serving method and rotating selection of spreads, is now making its way to Southern California. The brand plans to open 35 new locations across Los Angeles, San Diego, and Orange County in the coming years, according to a statement from PopUp Bagels.Founded in 2020 by Adam Goldberg, PopUp Bagels began as an at-home hobby before opening its first standalone store in New York in 2021. The chain has since grown to operate multiple locations across New York, Connecticut, and Massachusetts. PopUp's unique offering centers around its signature "rip-and-dip" method, where bagels are served with small tubs of whipped spreads for customers to dip their bagel in. Along with classic options like plain and scallion cream cheeses, the shop offers unique spreads each week. Past flavors have included a Guinness-infused cream cheese for St. Patrick's Day. As for the bagels themselves, there are five: everything, sesame, salt, plain, and poppyseed. Keeping with this simple approach, PopUp doesn't cut or toast their bagels, nor do they offer sandwiches.PopUp joins the growing presence of East Coast style bagels in Los Angeles. Earlier this year, the legendary New York-based H&H Bagels opened a location in Santa Monica.
For the Southern California expansion, PopUp has teamed up with industry figures James Marzouk of Sweetzer Capital, who will handle the opening of 25 locations across Los Angeles and Orange County, as well as with Paul Goodman and Griffin Thall of Bagel Boyz, who will manage 10 locations in San Diego. PopUp's expansion to the West Coast is part of their mission to select locations in "high-traffic" urban and suburban areas, according to the statement.'We're hyper-focused on targeting locations that enhance the brand's momentum and deliver the volume and vibe that have defined its presence in New York. We're looking to plant roots in communities that want to be a part of the story — this is just the start," said Marzouk.Goodman is optimistic that the PopUp Bagels brand will resonate with Angelenos.'Whether grabbing a dozen to share with neighbors or bringing a few bagels to the beach with friends, PopUp Bagels is here to fuel connections and create moments that bring communities together," said Goodman.This expansion is part of PopUp's broader goal to be available in cities across the U.S., with a South Florida location slated to open this summer, according to Miami New Times.The first PopUp Bagels locations in Southern California are set to open later this year.
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