Latest news with #Adizero
Hypebeast
04-08-2025
- Entertainment
- Hypebeast
Take a First Look at Bad Bunny's adidas Adizero SL72
Name:Bad Bunny x adidas Adizero SL72 'Brown/Pink'Colorway:Brown/Clear Pink-Hazy RoseSKU:JP5997MSRP:$160 USDRelease Date:October 1Where to Buy:adidas First previewed at theBad Bunnyxadidas'Archive' exhibit in Puerto Rico, the Adizero SL72 is a bold reinterpretation of a classic silhouette, arriving in a Neapolitan ice cream–inspired colorway that blends nostalgic charm with modern flair. Fusing retro running aesthetics with contemporary performance upgrades, the hybrid model features Adizero's advanced cushioning system atop a design rooted in adidas' SL72 heritage. The 'Brown/Pink' upper combines suede and breathable mesh for a playful, deconstructed and eclectically mismatched look. Rich brown tones cover the top portion of the upper, complemented by cream-colored laces, collar and Three-Stripes. Below, a layer of 'Clear Pink' mesh wraps from toe to quarter, accented by blue striping and 'Hazy Rose' overlays that fade seamlessly into the pink sole unit — delivering a vibrant, layered finish that reflects Bad Bunny's signature style.
Hypebeast
04-06-2025
- Business
- Hypebeast
adidas' Latest Campaign With Zalando Explores Life in the Fast Lane
Having become one of the most sought-after sneakers for this year's marathons, theAdizero EVO SLnow lands in a newadidascampaign onZalandothat explores the silhouette's performance and style in places other than racetracks. Set against Paris' bustling cityscape with locals on the go, the visuals use the tapestry of modern-day life to showcase the running shoe's all-around adaptability. Moving from cafés to flower shops and navigating busy streets in between, they are captured in parallel as they use the Adizero's cutting-edge technology – in particular the Lighstrike Pro Foam – to keep up the momentum of their daily commutes in the city. Helping to illustrate the story, an accompanying lookbook layers static images of the respective campaign stars with dynamic shots of runners in motion. The distinct contrast of these two communities is further highlighted by editorial styling, which places the hero duo in a wardrobe of athleisurewear pieces while runners are dressed in lightweight T-shirts and shorts. Though their style and speed remain different, each image shows how the running shoe can shift seamlessly between their worlds. To celebrate the launch of the new campaign, adidas and Zalando will be hosting an event at VollgutlagerBerlinon June 26, which is set to explore the relationship between speed, light, and motion. The immersive showcase will deliver DJ sets and futuristic exhibits as well as interactive installations. Stay tuned to the brand's channels to find out more about the upcoming event. You can also shop the adidas Adizero EVO SL on Zalando'swebsitenow.
