Latest news with #AdobeAnalytics
Fashion Network
21-05-2025
- Business
- Fashion Network
UK online shopping rises but consumers are focused on the lowest prices
UK shoppers were deal-hunting online last month and seeking cheaper product alternatives as consumer confidence was at its lowest level since November 2023, 'posing ongoing challenges for retailers as they balance more competitive pricing with already tight margins'. That's according to the latest Adobe Analytics report looking at online sales in Britain for April. Aside from the wider sentiment, the headline figure is that UK online spending reached £8.3 billion last month, up 2.5% on the £8.1 billion spent a year earlier, bringing total online spending for the year-to-date to £34.4 billion (also up 2.5% year on year). But online prices were down 3.5% because, as mentioned, shoppers prioritised value and went for the cheapest versions of the products they were buying. In fact, on average, the share-of-sales of the most expensive goods fell by 3.7% compared with the previous month, and by 10.4% compared to April 2024. Interestingly, this tendency to trade down in April 2025 compared with March represented a reversal of the spending trends observed in previous years in which the share-of-sales of the most expensive products typically increased by 3%-5% from March to April. Top categories during the month included outdoor furniture (+79% compared to the month before), BBQs (+66%), and sunscreen (+25%). None of those figures are surprising given the swing from a dull and chilly March to much sunnier April. Sportswear also did well during the month with a 16% rise compared to March. Presumably, the sunshine encouraged consumers to get fitter, but also encouraged them to invest in their wardrobes generally with sportswear bought as much for everyday-wear as for workouts or sports participation. Some shoppers were also impatient to get their hands on their orders with Adobe saying that expedited shipping was selected in 9.1% of orders in April, up from 8% in March. And in the five days before Easter Sunday, consumers opted for faster shipping on almost one-in-five orders (18.2%), almost doubling the figures from the same period in 2024 (9.4%). Adobe also said that UK shoppers spent £1.28 billion through Buy Now Pay Later services in April, representing 15.4% of total monthly spend, although BNPL usage for April 2025 was down 1.7% year on year. Shoppers also used AI a lot more. Referrals to retail sites from AI sources grew by 13% compared with March, contributing to 630% growth since August 2024. A survey of 2,000 UK consumers commissioned by Adobe in February found that more than a third (35%) had used AI assistants when shopping online, for research (46%), sourcing product recommendations (44%), creating shopping lists (38%), gift inspiration (37%) and finding the best prices for products (29%). Aside from that survey, how reliable are the other figures ion the report? Well, they look pretty safe given that Adobe monitors actual online transactions from billions of visits to retail sites from UK consumers and tracks the online prices of 100 million SKUs across 18 product categories.
Fashion Network
21-05-2025
- Business
- Fashion Network
UK online shopping rises but consumers are focused on the lowest prices
UK shoppers were deal-hunting online last month and seeking cheaper product alternatives as consumer confidence was at its lowest level since November 2023, 'posing ongoing challenges for retailers as they balance more competitive pricing with already tight margins'. That's according to the latest Adobe Analytics report looking at online sales in Britain for April. Aside from the wider sentiment, the headline figure is that UK online spending reached £8.3 billion last month, up 2.5% on the £8.1 billion spent a year earlier, bringing total online spending for the year-to-date to £34.4 billion (also up 2.5% year on year). But online prices were down 3.5% because, as mentioned, shoppers prioritised value and went for the cheapest versions of the products they were buying. In fact, on average, the share-of-sales of the most expensive goods fell by 3.7% compared with the previous month, and by 10.4% compared to April 2024. Interestingly, this tendency to trade down in April 2025 compared with March represented a reversal of the spending trends observed in previous years in which the share-of-sales of the most expensive products typically increased by 3%-5% from March to April. Top categories during the month included outdoor furniture (+79% compared to the month before), BBQs (+66%), and sunscreen (+25%). None of those figures are surprising given the swing from a dull and chilly March to much sunnier April. Sportswear also did well during the month with a 16% rise compared to March. Presumably, the sunshine encouraged consumers to get fitter, but also encouraged them to invest in their wardrobes generally with sportswear bought as much for everyday-wear as for workouts or sports participation. Some shoppers were also impatient to get their hands on their orders with Adobe saying that expedited shipping was selected in 9.1% of orders in April, up from 8% in March. And in the five days before Easter Sunday, consumers opted for faster shipping on almost one-in-five orders (18.2%), almost doubling the figures from the same period in 2024 (9.4%). Adobe also said that UK shoppers spent £1.28 billion through Buy Now Pay Later services in April, representing 15.4% of total monthly spend, although BNPL usage for April 2025 was down 1.7% year on year. Shoppers also used AI a lot more. Referrals to retail sites from AI sources grew by 13% compared with March, contributing to 630% growth since August 2024. A survey of 2,000 UK consumers commissioned by Adobe in February found that more than a third (35%) had used AI assistants when shopping online, for research (46%), sourcing product recommendations (44%), creating shopping lists (38%), gift inspiration (37%) and finding the best prices for products (29%). Aside from that survey, how reliable are the other figures ion the report? Well, they look pretty safe given that Adobe monitors actual online transactions from billions of visits to retail sites from UK consumers and tracks the online prices of 100 million SKUs across 18 product categories.
Business Standard
12-05-2025
- Business
- Business Standard
Nippon India Mutual Fund Expands Partnership with Adobe to Drive Digital Transformation
PRNewswire New Delhi [India], May 12: Nippon India Mutual Fund (NIMF) today announced the expansion of its strategic partnership with Adobe to elevate its digital investor experience. As part of this collaboration, NIMF is leveraging generative AI-powered and industry-leading content and digital asset management system from Adobe- Adobe Experience Manager (AEM) Sites and Assets. Aligned with its vision to create an e-commerce-like, persona-driven investor journey, NIMF aims to strengthen its website and mobile app, ensuring a more intuitive and tailored experience for investors. * The move aims to help NIMF create a seamless omnichannel and personalized content experience for investors across digital platforms * This initiative aligns with NIMF's vision to build an e-commerce-like, persona-driven investor experience on its website and mobile app NIMF is investing in digital transformation efforts to better its investor engagement. AEM Sites will design, manage, and deliver dynamic content across NIMF's web and mobile platforms, creating more personalized, persona-driven investor journeys. AEM Assets will streamline asset management workflows, allowing teams to manage media content more efficiently, maintain brand consistency, and accelerate time to market. With these advancements, NIMF aims to reduce bounce rates, increase conversions on website multi-fold and create an omni-channel experience on the website and mobile app. "At Nippon India Mutual Fund, we are dedicated to harnessing digital innovations to enhance investor experiences," said Arpanarghya Saha, Chief Digital Officer, Nippon India Mutual Fund. "With investors' engagement accelerating on digital channels, our aim is to strengthen our digital ecosystem. Adobe has been our trusted partner for many years. As we grow our partnership, the digital applications will empower our teams to create and deliver more personalized experiences for our investors and enable seamless interactions." NIMF has been leveraging Adobe Analytics, Adobe Campaign and Adobe Target for over five years. By using these applications, the company has achieved a 90% increase in open rates and a 150% rise in click-through rates for targeted investor campaigns. "As financial literacy rises in India and more investors enter the equity market, asset management companies are embracing digital-first strategies to stay ahead," said Venu Juvvala, Head of Digital Experience Business at Adobe India. "NIMF's adoption of Adobe's enterprise applications marks a significant step toward Customer Experience Orchestration--our evolved approach to customer experience management that unifies real-time data, content, and generative AI. We are committed to support NIMF in delivering personalized experiences at scale and orchestrating seamless journeys across every touchpoint in India's growing mutual fund industry." About Nippon Life India Asset Management Limited (NAM India) Nippon Life India Asset Management Limited is one of the largest asset managers in India, managing (directly & indirectly) assets across mutual funds including Exchange Traded Funds, managed accounts, including portfolio management services, alternative investments funds, and offshore funds and advisory mandates.
Reuters
05-05-2025
- Sport
- Reuters
Kentucky Derby viewership climbs despite attendance dip
May 5 - Saturday's Kentucky Derby surpassed last year's viewership total as the most-watched edition of the race since 1989, according to the early numbers. Sovereignty's victory in the season's first Triple Crown race averaged 17.7 million viewers on NBC, according to a combination of Nielsen fast-national numbers and Adobe Analytics. That surpassed the 2024 total of 16.7 million as the most since 18.5 million watched the Kentucky Derby in 1989. The record streaming audience of 959,000 was a 34 percent spike over last year's total of 714,000. Viewership peaked at 21.8 million viewers just after 7 p.m. ET, when Sovereignty held off favorite Journalism to win. That was an 8 percent jump from the 2024 peak audience of 20.1 million. Attendance suffered on a rainy day at Churchill Downs, with the crowd of 147,406 down nearly 6 percent from the previous year. The track announced that wagering from all sources on Saturday's race card totaled $349 million, breaking last year's record of $320.5 million. Betting on the Kentucky Derby alone was a record $234.4 million, topping the sum of $210.7 million from 2024.
Fashion Network
28-04-2025
- Business
- Fashion Network
UK shoppers bought summer dresses in March, also used AI says Adobe
UK consumers spent £26.2 billion online in Q1 and £8.8 billion in March alone, the latter figure being a 3.5% increase year on year that included a spending boom for summer dresses. That's according to data from Adobe Analytics, which said that high temperatures and low prices fuelled the sales growth. The data is based on actual online transactions from tracking hundreds of millions of visits to retail sites by UK consumers every month. It also monitors the online prices of 100 million SKUs across 18 product categories. With the UK enjoying the sunniest March on record, consumers started spending on warm-weather related items such as outdoor furniture earlier than usual, heading online to find the best deals. In fact, online spending on outdoor furniture in March was up 86% compared to February. While the assumption would be that every year early spring spending on outdoor goods would increase compared to that in late winter, to highlight just how different March 2025 was, such spending rose 'only' 56% in March 2024. Shoppers were also spending more on home décor and summer clothing, such as dresses, compared to previous years. Home décor spending was up 21% on February's figures, compared with just an 8% increase over the same period in 2024, while spending on dresses in March this year boomed by 23% on February's figures, compared to just a 4% increase in 2024. Mother's Day, which fell almost three weeks later this year compared with 2024, also contributed to increased sales of flowers, hampers, and related gifts. Compared with February, online spending on popular Mother's Day gift items increased by 18% on February's figures, a 29% swing on 2024's figures, which saw spending decline by 11% over the same period. Gift cards were another favourite, with sales jumping 36% compared to February, outpacing last year's increase of 20% during the same period. As mentioned, low prices were a key driver as well as sunny weather and Adobe said that overall, online prices for essential items fell by 1.5% compared to February, easing the pressure on shopper's budgets. Plenty of food and drink prices were down and personal care product prices dropped 2.6% from February. 'March brought a fresh sense of optimism for UK shoppers, with warmer weather and lower prices for essential items encouraging overall growth in online spending,' said Vivek Pandya, lead analyst, Adobe Digital Insights. 'As retailers enter a period of increased operating costs and uncertainty, they will need to find the right balance between protecting their margins and keeping prices low enough to maintain the healthy levels of demand and online spending we've seen since the start of the year.' It's interesting too that Adobe said UK consumers continued to make use of AI services for shopping in March. The data found that traffic to online retail sites originating from AI and generative AI sources grew by 20% compared with February and they were up 790% since August 2024. A survey of 2,000 UK consumers commissioned by Adobe in February found that more than a third (35%) have used AI assistants when shopping online, for research (46%), sourcing product recommendations (44%), creating shopping lists (38%), gift inspiration (37%) and finding the best prices for products (29%).
