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Mint
29-07-2025
- Business
- Mint
Adobe and Air India: Partnering for a Technology-First Transformation
Digital transformation is frequently discussed as a buzzword. For Air India, however, it is a pressing, holistic, systemic realisation. As part of the Tata Group, Air India is undergoing a monumental enterprise-wide reinvention across every process, platform, and person in the organisation. Central to this bold approach is Adobe, facilitating Air India to leapfrog old legacy constraints and become a data-driven, experience-first airline. In a fireside chat at Adobe SUMMIT India 2025, Dr. Satya Ramaswamy, Chief Digital and Technology Officer at Air India, spoke with Prativa Mohapatra, Vice President and Managing Director of Adobe India, about how the transformation encompasses systems, scale, and human experience — and why Adobe's integrated approach has been pivotal in enabling this evolution. 'We had to change practically every single aspect of the airline,' Dr. Ramaswamy noted. With underinvestment having accumulated over decades, Air India's transformation had to start from zero and move fast. Four pillars now define the foundation: The single most important driver of the transformation is customer experience, and it spans three key arenas: On the ground (contact centres, airport touchpoints) (contact centres, airport touchpoints) In the air (onboard services, crew engagement) (onboard services, crew engagement) In cyberspace (digital channels including mobile, web, in-flight, chatbot, and APIs) Air India's six core customer-facing digital channels—its mobile app, website, notifications, AI.g chatbot, third-party APIs, and in-flight entertainment system—have all been overhauled. These are now tightly integrated into a seamless experience, largely enabled by Adobe's Experience Cloud suite. Air India has simplified their booking, check-in, departure, and inflight experience by integrating key Adobe Experience Cloud solutions with their own platforms. By utilizing Adobe solutions, Air India can ultimately provide just-in-time notifications and promotion across multiple channels, and they are constantly optimizing based on insights from Adobe Analytics. By integrating Adobe Experience Cloud with its existing platforms, Air India has enhanced key customer touchpoints, from booking and check-in to departure and onboard engagement. Just-in-time notifications and contextual promotions are now delivered across channels, continually refined using insights from Adobe Analytics. The airline has deployed AEM's headless capabilities for consistent content delivery across mobile and web; introduced over 20 user-centric features via Adobe Target; and used RT-CDP to unify customer interactions across devices and sources. Adobe Campaign further enables precise audience segmentation, while dynamic media ensures fast, high-quality content rendering. 2. Operational Excellence 'An airline is a moving business. Aircrafts, crew, customers—all shift every hour,' Dr. Ramaswamy said. Achieving operational efficiency requires precise, real-time coordination across: Crew and aircraft scheduling Flight planning and route optimisation Engineering and maintenance operations Air India's OTP (On-Time Performance) has become a core KPI that blends customer satisfaction with logistical execution. Adobe's analytics and integration tools play a key role in keeping systems and decisions aligned with dynamic, real-world conditions. To attract and retain top aviation talent, Air India invested heavily in employee empowerment tools. 'Our flying staff don't come to a central office. So, we had to create a digital headquarters in their pocket,' said Dr. Ramaswamy. 4. Commercial Performance Beyond experience, the transformation is also driving revenue. 'We want to maximise yield and increase our share of direct channel bookings,' he said. Selling through direct channels like the app or website incurs less cost than third-party systems, and Adobe's capabilities across content, campaign, and journey optimisation are central to this strategy. A recent feature—eZ Booking—lets users type natural language commands like 'Book me a ticket from Mumbai to Delhi tomorrow, return next Wednesday,' and get results instantly, reducing friction in the booking process. In May 2023, Air India launched AI.g—the first generative AI chatbot in the global airline industry. AI.g has since handled over 10 million customer queries with a containment rate of 97%—dramatically outperforming the industry average of 70% for legacy bots. Older bots needed extensive manual training to recognise every possible user query. AI.g, by contrast, reads context from structured documents. For instance, if a customer types, 'Can I bring my labrador on board?', AI.g understands the intent and refers to the airline's pet policy—responding in a conversational, helpful manner that adjusts for the breed's size, weight restrictions, and cargo requirements. 'This tool saves millions of dollars each year,' said Dr. Ramaswamy. 'And more importantly, it improves the experience.' While GenAI has revolutionised customer support, agentic AI is redefining how decisions get made and work gets done. Unlike traditional systems that require API connections or robotic process automation (RPA), agentic systems can interface directly with people, sending emails, interpreting responses, and autonomously completing tasks. A standout use case is refund processing for downgraded tickets. Previously handled manually and taking up to four weeks, this process is now almost fully automated for category of such cases using agentic AI. The system evaluates cases, proposes actions, and requires only final human validation, reducing refund cycles to one day. Agentic AI also brings powerful reasoning capabilities. It can explain its decisions step-by-step: identifying the customer's issue, mapping it to policy categories, applying rules, and justifying the response. This kind of logic-based transparency builds trust internally and externally. 'Marketing has always been a guessing game,' said Dr. Ramaswamy. 'With agentic AI, we stop guessing.' Air India is now developing customer-specific AI agents that function as digital twins—learning preferences, habits, and purchase patterns over time. Auto check-in passengers Flag delay-based rebookings Suggest hyper-relevant deals Approve marketing messages on behalf of the user 'Your AI agent knows what kind of fare you're looking for, when you want to travel, and what matters to you. So instead of us targeting you directly, we market to your agent. If it trusts the offer, it passes it on.' This approach transforms word-of-mouth into digital word-of-agent—a more trusted, accurate, and effective marketing channel. This transformation has been driven by close coordination across Adobe teams—Ultimate Success, Consulting Services, Solution Consulting, and Account Executives—all aligned with Air India's business goals and committed to delivering measurable outcomes. Adobe has been deeply embedded in Air India's journey from day one. 'They don't just deliver tools—they're passionate about our success,' said Dr. Ramaswamy. From Experience Manager to Campaign, Journey Optimiser, Analytics, and the Real-Time Customer Data Platform, Adobe provides a unified digital infrastructure that connects every piece of Air India's transformation puzzle. 'Shantanu Narayen, Anil Chakravarthy, and the entire Adobe leadership have been backing us. We work like one team, one mission.' This shared vision was globally recognised when Air India was honoured as the 2025 Adobe Experience Maker of the Year, a first for any Indian airline, and a testament to what bold ambition and deep collaboration can achieve. With 140+ systems rebuilt in under two years, new digital channels deployed, a first-of-its-kind GenAI chatbot in production, and the early implementation of agentic AI, Air India is not just transforming—it is setting a new global standard. Adobe's technology and co-innovation model has enabled this unprecedented pace and precision. And the result? A smarter airline. A more responsive experience. And a blueprint for what enterprise transformation truly looks like when tech, leadership, and purpose are aligned. This fireside chat between Dr. Satya Ramaswamy and Prativa Mohapatra was part of Adobe SUMMIT India 2025, where India's boldest digital transformation stories came to life on stage. Note to the Reader: This article has been produced on behalf of the brand by HT Brand Studio and does not have journalistic/editorial involvement of Hindustan Times.
Entrepreneur
28-07-2025
- Business
- Entrepreneur
How to Make Sure ChatGPT Recommends Your Products — Not Your Competitor's
AI is changing how people shop — if you're still relying on SEO, you're already behind. Optimize for AI to stay visible. Opinions expressed by Entrepreneur contributors are their own. A major shift is underway in the way consumers discover, research and purchase products online — and it's being driven by artificial intelligence. OpenAI is rolling out new features and exploring integrations with platforms like Shopify that could allow users to shop directly through ChatGPT. This means customers could search for and buy products from Shopify merchants without ever leaving a chat interface. For decades, online shopping began with a Google search. Consumers typed in keywords, skimmed links, compared reviews and then clicked "buy." That model is quickly being replaced by something faster, smarter and more personalized: AI-assisted shopping. According to Adobe Analytics, 39% of U.S. consumers say they've already used generative AI for shopping-related tasks. More than half (53%) plan to use it this year to research products, get gift ideas, compare pricing and discover unique brands. Instead of browsing dozens of web pages, AI assistants summarize product options instantly, personalize recommendations and even build shopping lists tailored to individual needs. Here are the latest developments you need to know: Related: The Future of SEO — 3 Trends Every CEO Should Know AI-powered shopping: what's already happening This shift isn't just theoretical — it's already taking shape: Even before fully integrating with Shopify, Open AI has improved ChatGPT's product search and memory, allowing customers to buy products surfaced by AI chat responses. Amazon recently launched a "Buy for Me" feature that allows AI agents to purchase products from other brand websites when they aren't available on Amazon. Perplexity introduced a Pro Shopping Assistant in 2024, designed to streamline decision-making by providing AI-curated product summaries This new generation of intelligent shopping tools is redefining what it means to be "discoverable." For e-commerce brands, that means adapting fast, or risk being left out of the conversation entirely. What does this mean for your business? To stay competitive in an AI-driven marketplace, brands must rethink how they present their products online. Here are five practical steps you can take today: Step 1: Shift from SEO to AEO Search engine optimization (SEO) dominated digital marketing for decades. Brands invested heavily to optimize their websites and content with keywords for search engines – a race to be listed at the top of Google's search results. That's how companies stood out among competitors, driving traffic and boosting sales. But searching for products on Google forces consumers to scroll through various websites and click a lot of links to read reviews, compare product features and evaluate pricing and shipping times. While convenient and fast compared to traditional, in-person shopping, AI now offers an even more efficient shortcut. AI chatbots can instantly search everywhere, scouring the Internet for websites and feedback, and then provide an easy-to-follow summary of findings. With customers increasingly using AI instead of Google to shop, SEO is becoming less relevant. In addition to SEO, what you now need is a way to make sure your products are included in ChatGPT's recommendations and responses. Answer engine optimization (AEO) is the new SEO. While this shift is just getting underway, tech and consumer behavior are moving fast. If you want to stay ahead of the competition, you need to start adapting your strategies now to optimize for AI. Step 2: Make sure AI can understand and recommend your products As platforms like Shopify become more integrated with AI systems, you want to make sure the AI chatbot suggests your products, not your competitor's. To be recommended, brands need to organize and present their data in a way that's accessible and readable by ChatGPT. And, as consumers engage in conversation with chatbots – by adding or taking away criteria, for example – updated responses will surface in real-time. Brands will need support designing their Shopify storefronts and listings in order to stay ahead of ChatGPT's nuanced recommendation engine. That means: Optimizing your Shopify product listings with clear, conversational copy Using standardized formats for pricing, availability and shipping Highlighting your most competitive features in plain language When consumers interact with AI assistants — adding preferences or asking follow-up questions — the AI dynamically updates recommendations. If your product data isn't accessible or detailed enough, your brand could be left out. My company, FORE Enterprise, is developing infrastructure to support both customers and brands through this AEO shift. By connecting your company's own data to ChatGPT, we help ensure the accuracy of the information shoppers receive about your brand. Related: Predictive AI Search Is Here — Is Your Brand Ready for It? Step 3: Differentiate or disappear AI assistants rely on data to make decisions, and that means only the best-positioned products will be recommended. To stand out, you need to clearly communicate: What makes your product different Why it's worth the price What value it offers over similar options Ask yourself: If a consumer were using a chatbot to shop, what would they want to know about your product? Price? Durability? Eco-friendly packaging? Award-winning design? Start by identifying your brand's unique value propositions, then ensure those qualities are clearly reflected in your listings and website content. Step 4: Write like a human, not a spec sheet AI tools like ChatGPT rely on natural language understanding, so your product pages need to speak the way humans do. Instead of jargon-heavy descriptions or overly technical language, focus on conversational, customer-focused storytelling: Answer common questions customers might ask Highlight use cases and real-life benefits Use bullet points, bold text and digestible formatting The more your content resembles how people actually talk and shop, the easier it is for AI to understand — and recommend — your products. Step 5: Start now — not later The AI shopping revolution is happening quickly. While the concept of AEO is still evolving, the companies that move first will have the biggest advantage. Right now, there's a narrow window to position your brand at the forefront of AI-driven discovery. This means: Auditing your product content and structure Rewriting listings for clarity and AI-readability Partnering with experts to connect your data to AI platforms Final thought: adapt early, win big This isn't just a new tech trend. It's a fundamental change in how people find, evaluate and purchase products online. Brands that succeed in the next era of e-commerce will be those that understand how AI thinks, speaks and recommends. If you want to ensure your products are seen — and bought — you need to act now. Let AI work for you, not against you. Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.
The National
25-07-2025
- Business
- The National
Psychology of a bargain: Why people spend more during sales – and how to stop
Black Friday, Prime Day, Cyber Monday – it feels as though there's always a 'can't-miss' sale and it's never been easier to buy with just one click. But while snagging a bargain delivers an instant rush, is it doing more harm than good? Amazon recently reported its biggest ever sales during its four-day Prime Day event in the US, where Americans spent an estimated $24.1 billion online, according to Adobe Analytics. But while buying the latest tech or new clothing can feel good in the moment, what does deal-chasing really do to our wallets – and our well-being? Shopping can make you feel good – but only briefly Shopping does make people feel good, at least temporarily. The activity – especially when finding a good offer – can boost the brain's release of dopamine, the same 'feel good' chemical involved in eating chocolate or receiving a compliment. 'It creates excitement and anticipation, making the purchase feel more rewarding than it actually is,' says Dr Salman Kareem, specialist in psychiatry at Aster Clinic, Discovery Gardens JLT and Aster Royal Clinic, Downtown. 'The thrill of finding a 'good deal' provides immediate satisfaction.' But while the psychological thrill drives many purchases, it doesn't always have to end in regret. With the right mindset, sales can also be approached strategically, says Carol Glynn, founder of Conscious Finance Coaching. 'Major sales events like Prime Day or Black Friday can financially benefit consumers if they are mindful, planned for and used intentionally,' she adds. 'If you've already budgeted for a big-ticket purchase, done your research, and waited for a sale to make the purchase, then yes, it can be a smart financial move.' When a bargain isn't really a bargain However, that same feel-good rush can also lead to buying things that aren't needed, meaning people splurge on offers that aren't truly useful or wanted. 'These tactics trigger our brain's fear of missing out. We tend to grab on to things if we believe they're rare, so 'limited time' offers make us act quickly without fully thinking,' says Dr Kareem. 'Certain phrases like 'one day sale' or '90 per cent sale' activate our emotional brain centres while bypassing the logical thinking areas. This makes it harder to pause and consider whether we actually need the item.' Glynn puts it simply: 'If you're buying something just because it's discounted, you're still spending, not saving.' Like any unchecked behaviour, uncontrolled shopping habits can quickly spiral, especially thanks to the ease of shopping online. 'One-click checkout and constant online sales have fundamentally changed how people manage, or often lose track of, their spending by making purchases extremely quick and seamless, which encourages more frequent and impulse buying,' says Glynn. She notes that Cornell University research shows that one‑click checkout users spend nearly 30 per cent more on average, placing 43 per cent more orders and buying 36 per cent more items than before. 'This speed and convenience reduce the mental effort that usually makes us pause before buying, leading to more impulsive purchases,' she explains. But this instant gratification can also be addictive. 'It can create a vicious cycle where you need more 'shopping therapy' to feel good,' says Dr Kareem. 'This can lead to financial stress, cluttered living spaces and the realisation that material purchases don't create lasting happiness.' When sales backfire Alison Soltani, founder of UAE savings website Leap Savvy Savers, agrees that people tend to spend more when they believe they're getting a good deal. But she warns against mistaking discounts for savings. 'Most of the time, I think sales encourage people to overspend and perhaps spend money they hadn't planned to because something is 'a good deal' or 'on sale'. But if you don't want or need the item, you haven't saved any money – you've added another item burdening your life,' she says. 'It's great if you find an item you really need, or have been searching for a while, that comes up on sale – then you've secured a bargain. But otherwise, you haven't.' Soltani also notes that excessive shopping can take a toll beyond finances. 'Depending on what we are buying, our purchases may have a negative effect on the environment and make our homes and minds cluttered. This can lead to overwhelm and a resistance to taking action to make changes,' she says. Although a purchase here and there may seem harmless, Glynn warns that these small expenses can quickly add up, often leading to overspending or debt without much to show for it. 'Constant deal-hunting can cause stress and decision fatigue, which might influence poorer financial choices and overall well-being. The fleeting satisfaction from bargains can perpetuate a cycle of compulsive buying,' Glynn adds. Dr Kareem adds that for many, the consequences go beyond finances. 'Overspending often leads to financial anxiety, shame and relationship conflicts. It can also prevent people from developing healthier coping strategies for stress or difficult emotions,' he says. Practical ways to shop smarter For those who struggle to decide whether to make a purchase, there are some practical steps that can help. Dr Kareem recommends making shopping lists and sticking to them, giving yourself time before making an initial purchase, and finding alternative ways to relieve stress or stay entertained. Glynn advises creating a sales-specific budget, using only cash or a debit card to pay and unsubscribing from marketing emails to reduce temptation. Meanwhile, Soltani suggests pausing checking out – whether in-store or online – and waiting 24 hours to see if an item is still wanted. She also recommends asking a few simple questions, such as: 'How many hours have I had to work to make this purchase?' 'How often will I use it?' 'If I lost the item in a fire, would I quickly replace it?' 'Could I buy it cheaper second-hand or at a different retailer?' For many, shopping is a source of enjoyment and instant gratification. But for those who overspend as a way of coping, Dr Kareem says it may be time to seek help: 'If someone uses shopping as their primary way to cope with emotions, it's time to seek professional support.'
Forbes
22-07-2025
- Business
- Forbes
What Amazon Prime Day Predicts About Upcoming Holiday Shopping Trends
Happy family and their daughter shopping online for Christmas Controversy erupted early on July 8, the first of Amazon Prime Day's four-day sales extravaganza. Momentum Commerce, which manage $7 billion in sales annually on Amazon, reported first day sales were down 41% compared to last year. An Amazon spokesperson fired back, telling Forbes that the report was 'highly inaccurate' and that Momentum, being a third-party, didn't have access to the full dataset. However, the damage was done, thanks to the anchoring bias where the first news is what sticks in people's memory. Amazon's post-Prime Day wrap-up didn't help the situation, since it provided no sales figures or any hint at growth. It claimed recording-breaking sales, but then by expanding from a two-day to a four-day format, Amazon was bound to break records. Questions remained even after Adobe Analytics reported that aggregated four-day e-commerce sales exceeded projections, totaling $24.1 billion in online retail sales on a 30.3% year-over-year increase. Increasingly, analysts look to Prime Day results to help forecast holiday retail performance. The apples-to-oranges comparison complicates an already complicated picture. Amazon Prime Day Debrief Digging into a variety of sources provides a clearer picture of how Amazon performed over Prime Day and where the retail market is headed into the holiday season. Let's start here: Consumers didn't wait until July Prime Day to pick up their shopping pace. For June, retailers posted a 0.6% seasonally adjusted uptick in spending from May and a 3.7% unadjusted increase year-over-year. While Momentum's first day report may have been discredited, it released a final estimate that Amazon Prime Day sales over the four days generated 4.9% total sales growth compared to the combined performance of 2024's two-day Prime Day and the two days immediately following. That fell well under Momentum's prediction of 9.1% growth for Amazon over the four-day event. Momentum also expected that demand would be softer during the first two days and to build on days three and four. Similarweb, which tracks online traffic, found in an apples-to-apples comparison that Amazon web traffic was down. Average daily visits to dropped 15% comparing last year's two-day event (July 16 and 17) to this year's four-days (July 8 to 11). FOMO (fear of missing out) played in Amazon's favor in 2024. And app usage followed a similar downward trajectory. Last year's two-day event averaged 113.9 million visitors per day compared to an average of 104.1 million per day over the four-days, a 9% drop. Nonetheless, Amazon still attracted over 400 million visitors to this year's Prime Day. However, when shoppers showed up to Amazon Prime Day, they came loaded for bear, according to a post-Prime Day survey conducted among 400 consumers by Coresight. Some 48% of consumers reported making a purchase, compared with 38% last year and bettering the 34% who planned to make a purchase, based on a May pre-event survey. There also was a significant increase in the share of 2025 Amazon Prime Day shoppers who reported spending more (43%) compared to 31% last year. Coresight's consumer research also revealed shoppers widely engaged with competing sales events hosted by Walmart and Target. Over one-third of consumers reported they compared offerings across multiple retailers. They also mixed planned with spontaneous impulse buys and were motivated by early access offers and staggered promotional deals. Commenting on the survey results, Coresight's John Mercer, who manages the firm's global research, noted that there was a significant amount of opportunistic shopping behavior this year tied to Prime Day, as consumers sought to maximize value across competing sales events. 'When consumers are cautious about inflation or the macro-environment, as we've seen in previous holiday seasons, they tend to pull forward some spending to spread out costs,' he said. 'We think that is the case this year with consumers having concerns about inflation-driven price rises late in the season.' We'll have to wait until Amazon reports on July 31 to get a better accounting. It's up against a comparative 9% increase to $90 billion in North America net sales in the second quarter last year, excluding AWS. In the first quarter, North America sales advanced 8% to $92.9 billion. Holiday 2025 Early Outlook Looking ahead to the holiday shopping season, Mercer and the Coresight team see positive momentum, despite widespread consumer concern about tariffs increasing prices as the year advances. Coresight provided three possible scenarios for fourth-quarter retail performance. The most likely is retail growth in the 2.5% to 3% range, what it calls the central scenario. Interestingly, Coresight's machine-learning model forecasts a 3.5% year-over-year increase, the upside scenario. However, the analyst team considers the more moderate growth forecast to be more 'reasonable,' with a 45% overall probability versus a 30% probability for the upside scenario. Coresight also figures there is a 25% probability that retail sales will decline by 2.5% or more in the fourth quarter, should the economy take a turn for the worse with increased layoffs and rising prices causing consumer sentiment to deteriorate. 'This would accelerate deal-seeking consumer behaviors and could ultimately contribute to stagflation (slow economic growth and persistently high inflation) or a recession (two consecutive quarters of negative GDP growth),' Coresight warned. Another confounding factor that might mitigate retail growth in the fourth quarter is what Mercer described as the 'lumpy' supply chain. Retailers picked up imports before April's 'Liberation Day' tariff announcement, followed by a slump and another surge after the worse of the tariffs were postponed to August 1. 'It makes it hard to match demand with supply,' he said. 'So if we get to the holiday season and there is relatively solid consumer demand, the supply may not be there to match it. We could see a replay of holiday 2021, when consumers saw bare shelves and struggled to get some products. 'Markdowns were far fewer then and more was sold at full price. So counterintuitively, we could end up seeing less discounting this holiday if the lumpy supply chain doesn't match up to consumer demand,' he said. Don't Count The American Consumer Out Despite the doomsday headlines surrounding tariff uncertainty, retail sales have climbed 3.6% through the first half of 2025 to total $4.2 trillion. While inflation inched up in June to 2.7% from 2.4% in May, it's still below the first-half 2024 average of 3.3%. By contrast, inflation has averaged 2.6% from January to June 2025. Notably, January to June 2024 retail sales rose 2.6% over 2023 – lagging behind inflation. That's not the case in 2025, where retail growth has outpaced rising prices, underscoring consumer momentum and resilience. 'Consumers continue to spend in the face of uncertainty and shrugging off tariff concerns, with U.S. retail sales showing relative stability compared to last month and outpacing inflation compared to a year ago,' said Katie Thomas, Kearney Consumer Institute. While many observers expect retail sales to slow as the year progresses after the full force of tariffs hit, American consumer resilience could defy expectations and keep retail going strong, making Coresight's upside 3.5% fourth-quarter growth scenario a distinct possibility. See Also:
Canada News.Net
16-07-2025
- Business
- Canada News.Net
Online shopping soars on deep summer deals, Adobe reports
WASHINGTON, D.C.: U.S. shoppers rushed to cash in on early back-to-school bargains this past week, driving a massive US$24.1 billion in online spending from July 8 to 11 — a surge that exceeded industry forecasts and cemented July as a new retail high point. The shopping period, often referred to as "Black Friday in Summer," featured major deal events, including Amazon Prime Day and other promotions across large retailers. According to Adobe Analytics, online sales grew by 30.3 percent, outpacing its original projection of 28.4 percent. In comparison, online retail sales during the same stretch last year totalled $14.2 billion, an 11 percent annual increase. "Prime Day has now clearly become a 'back-to-school' shopping moment," Adobe said, with consumers eager to snap up essentials early — and at steep discounts. Multiple major retailers extended their sales events and widened discount categories, luring shoppers to spend on higher-ticket items they might otherwise avoid. Amazon, for instance, doubled its usual 48-hour Prime Day window to 96 hours, offering aggressive markdowns on everything from electronics to clothing. Adobe said discounts across U.S. retailers ranged from 11 percent to 24 percent, slightly higher than previous forecasts. Apparel saw the steepest cuts at 24 percent, up from 20 percent last year, while electronics held steady at 23 percent. Mobile devices accounted for 53.2 percent of online purchases, surpassing Adobe's forecast of 52.5 percent. This indicates growing consumer comfort with shopping on the go. The surge comes amid economic uncertainty, with rising trade tensions and tariff deadlines under the Trump administration pushing both consumers and businesses to act early on significant purchases.
