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AU Financial Review
3 days ago
- Business
- AU Financial Review
AI transforms customer journeys with personalised experiences
At the coalface of this evolution is Sundeep Parsa, vice president of Adobe Experience Cloud, who has been integrating AI into the firm's suite of marketing and creative applications. 'When we say orchestration, we mean intelligence with some autonomy,' Parsa says. This marks a shift from simple automation to more intelligent, adaptive interactions that enhance every stage of the customer journey. From automation to intelligent marketing AI-powered tools are enabling Australian businesses to significantly enhance customer engagement. Kenny Griffiths, managing director at digital marketing leader Monks APAC, says that AI's transformative power is already reshaping how marketing and creative teams operate. 'One of the big challenges is the fragmentation of tools and use cases,' Griffiths says. 'At Monks, we've now mapped out a full lifecycle of processes, from insights and strategy to creation, adaptation, delivery, and performance.' This approach helps businesses overcome challenges like data validation, compliance, and integrating AI across various touchpoints, areas where AI-powered tools are making a substantial impact. In Griffiths' experience, AI is enabling marketing teams to evolve beyond traditional advertising models. 'Marketing goes beyond just ad campaigns into pretty much anything that produces high-volume, quality data and involves decision-making that has been influenced, including ad spend and segmentation,' he says. 'The impact of AI tools has been incredibly disruptive to marketing departments.' This disruption is evident in the results. For example, Griffiths notes a significant case study where AI-driven content generation led to impressive results for a global fashion retailer: 'We have one public case study of an apparel company (Forever 21) - they recorded a 66 per cent increase in ROI and a 72 per cent uplift in CTR.' Griffiths also touches on the balance between AI and maintaining brand authenticity. 'Authenticity is key,' he says. 'We are still at a stage where all experiences need to be compliant with brand guidelines. Within AI, we can now add compliance checks throughout the production workflow.' Griffiths sees potential for even more transformative applications. 'The future of AI in customer experience is incredibly exciting. We're looking at real-time story generation. If this can be data-driven, there's a real opportunity for brands to create one-to-one conversations.' The evolution of AI-powered solutions has also led to changes in how businesses measure success. Griffiths highlights how AI tools have led to efficiency gains across the board. 'Once you have something in motion, we can scale it, but it takes weeks and months to get something to market,'' he says. 'By introducing a simple chat-style interface, we make it easy for anyone to ask questions. This is how we achieve disintermediation and greater agility.' On balancing automation with human oversight, Griffiths says: 'Ultimately, a human will be required to sign off campaigns, but catching and addressing issues early makes the overall process more efficient.' As AI tools continue to evolve, Griffiths emphasises the importance of understanding customer intent in real-time. 'If you combine conversation intent with behavioural intent, the unlock is massive for brands,' he says, illustrating the potential for brands to predict and meet customer needs before they even express them. Griffiths also notes that privacy and data security will continue to be major challenges for businesses leveraging AI. 'Respecting privacy, consumer privacy, has to be a top priority,' he says. 'With consumers becoming increasingly conscious of how their data is used, organisations must ensure they are transparent in their AI practices, fostering trust and confidence.' Griffiths acknowledges that while the AI revolution is underway, there are still hurdles to overcome. 'Change is hard, and I don't think anybody should say we figured it out,' he says. 'You're still doing the mundane tasks that can slow everything down, but AI will streamline that.' As AI continues to mature, businesses are discovering the power of generative AI to streamline content creation and automate repetitive tasks. 'Once you have something in motion, we can scale it, but it takes weeks and months to get something to market,' Parsa says. 'By introducing a simple chat-style interface, we make it easy for anyone to ask questions. This is how we achieve disintermediation and greater agility.' Anticipating customer needs in real time For organisations seeking to optimise customer journeys, the focus has shifted from simply providing personalised content to understanding and anticipating customer needs in real time. Personalisation has become a critical component of the customer journey, especially in industries like retail, banking, and hospitality. 'Everything needs to be plus hyper-personalised across multiple channels,' Parsa says. 'That's a skill problem in how you actually deliver and execute on the need for personalisation.' As AI tools continue to evolve, businesses are finding new ways to refine these personalised interactions, ensuring they meet individual customer needs more effectively. However, with these advancements come new challenges, particularly around privacy, data security, and ethical AI use. 'Respecting privacy, consumer privacy, has to be a top priority,' says Parsa. With consumers becoming increasingly conscious of how their data is used, organisations must ensure they are transparent in their AI practices, fostering trust and confidence in the technologies driving customer interactions. As AI allows businesses to gather and analyse vast amounts of data, brands are better positioned to anticipate customer preferences and provide more relevant recommendations. 'You know exactly which hotels I prefer. Just give me the answer,' Parsa says, illustrating the power of AI-driven personalisation. Customers expect relevant and timely interactions, and AI enables brands to meet those demands, offering customised solutions without overwhelming the customer with choices. This shift towards AI-powered customer engagement is not just about automating processes but also about enhancing creativity. With AI taking over repetitive tasks, human teams can focus on strategic, value-added activities. 'Most of the upfront planning is informed by all of the engagement data history that's locked up in our applications,' Parsa says. By using AI to analyse customer behaviour and preferences, businesses can gain real-time insights, allowing them to make faster decisions and improve the overall customer experience. As AI continues to mature, the potential for AI-driven personalisation to transform customer journeys is enormous. The ability to integrate AI into every touchpoint along the journey - from initial interaction to final conversion - will help businesses stay competitive and deliver greater value to customers. This transformation is already underway in Australia, with local businesses leading the charge in adopting AI to optimise their customer journeys. From automating content creation to predicting customer preferences, AI is allowing Australian companies to deliver more personalised, relevant experiences than ever before. The next step will be ensuring that these innovations are used responsibly, with a focus on transparency, privacy, and ethical AI practices. The future of AI in customer engagement is bright, and the potential for businesses to create truly seamless, personalised journeys is enormous. As Parsa says: 'If you combine that conversation intent with behavioural intent, the unlock is massive for brands.' AI is no longer just a tool for automation - it is a key driver of business growth, enabling companies to create customer experiences that are as intelligent as they are personalised.
Yahoo
02-04-2025
- Business
- Yahoo
Adobe (NasdaqGS:ADBE) Unveils AI Innovations in Video Editing Amid 5% Share Price Dip
Adobe recently introduced cutting-edge upgrades to its Premiere Pro and After Effects software, including AI-powered innovations aimed at enhancing creativity and editing efficiency. Despite these advancements, Adobe's shares fell 5.06% last week, underperforming the broader market which dropped 3% amidst heightened volatility linked to President Trump's anticipated tariff announcements. While major tech stocks like Amazon and Apple saw gains, the nervous market climate likely overshadowed enthusiasm for Adobe's new features. As investors remained cautious, scanning for signs of economic impact from potential tariffs, Adobe's positive developments in video editing technology may have struggled to buoy its stock performance. Buy, Hold or Sell Adobe? View our complete analysis and fair value estimate and you decide. Diversify your portfolio with solid dividend payers offering reliable income streams to weather potential market turbulence. The last five years have seen Adobe's total shareholder return reach 24.04%, reflecting its innovations and strategic advancements. In March 2025, the company reported a significant rise in revenue and net income, with revenue hitting US$5.71 billion, up from US$5.18 billion year-over-year. The company successfully completed a share buyback program, including recent buybacks totaling US$3.18 billion. Integration of AI-driven enhancements into Adobe's product ecosystem, like the Agentic AI Strategy and Adobe Experience Cloud innovations, have kept pace with digital transformation demands. Furthermore, a collaboration with AWS announced in March is expected to enhance marketing automation. Earlier partnerships, like the 2021 integration with FedEx, positioned Adobe to capitalize on the e-commerce boom. This period cemented Adobe's approach in enhancing user engagement and cross-cloud product offerings. Despite recent challenges, including a 5.06% share price decline, Adobe's robust five-year performance underscores its adaptive growth and response to market shifts. It did underperform against the broader market and US Software industry over the past year, but its compounded achievements over the extended period reflect its progressive advancements. Evaluate Adobe's historical performance by accessing our past performance report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:ADBE. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
Yahoo
19-03-2025
- Business
- Yahoo
Adobe (NasdaqGS:ADBE) Enhances AI Solutions And Partnerships With Microsoft And Amazon
Despite several product and strategic partnership announcements on March 18, 2025, Adobe experienced a 9.75% price decline over the last week. This downturn occurred amid a relatively flat market, reflecting broader market uncertainties and investor caution. Key developments, such as the integration with Amazon Web Services and AI-powered updates across Adobe Firefly and Experience Platform, poised Adobe for future growth in customer engagement and marketing services. However, these announcements coincided with a tech sector facing volatility due to recent economic forecasts and reactions to Federal Reserve signals. Although Adobe's recent first-quarter earnings report showed a significant improvement with a 5,714 million revenue and a strong net income rise, the market's broader sentiment likely influenced an 11% price decrease. This highlights the complexities companies face when navigating market conditions, product innovations, and investor expectations concurrently. Buy, Hold or Sell Adobe? View our complete analysis and fair value estimate and you decide. These 14 companies survived and thrived after COVID and have the right ingredients to survive Trump's tariffs. Discover why before your portfolio feels the trade war pinch. Adobe's shares have provided a respectable total return of 26.25% over the past five years. Several critical factors may have influenced this performance. Notably, Adobe consistently showcased robust financial results, including substantial earnings growth over recent years. For instance, the company's Q1 2025 earnings report revealed significant revenue and net income improvements compared to the previous year. This growth has been supported by strategic partnerships with tech giants such as AWS and NVIDIA, enhancing Adobe's AI capabilities and broadening its reach in high-demand sectors. Additionally, Adobe's focus on innovation has been central to its longer-term success. The company has continuously upgraded powerful platforms like the Adobe Experience Cloud to enhance customer engagement. Furthermore, an active share repurchase program reduced outstanding shares by 4.6%, indicating confidence in the company's prospects and potentially bolstering share price performance amid market fluctuations. Despite some recent challenges, these strategic endeavors have underpinned Adobe's long-term viability and performance. Take a closer look at Adobe's potential here in our financial health report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:ADBE. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Sign in to access your portfolio
Yahoo
18-03-2025
- Business
- Yahoo
Adobe Expands GenStudio Content Supply Chain Offering for Marketing and Creative Teams to Tackle Skyrocketing Content Demands with AI
New capabilities across Adobe GenStudio, Adobe's end-to-end content supply chain solution, empower marketing teams to scale personalized, on-brand content efficiently, including AI agents for workflow optimization and content production. Adobe GenStudio Foundation will deliver a unified interface that integrates data from Adobe's content supply chain applications, providing visibility and actionable insights into campaign plans, projects, assets and insights. Integrations with Google, LinkedIn and Microsoft enable businesses to easily create and activate personalized experiences in GenStudio for Performance Marketing, and additional partnerships support content creation workflows for regulated industries. LAS VEGAS, March 18, 2025--(BUSINESS WIRE)--Today, at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq:ADBE) announced major updates across Adobe GenStudio, Adobe's end-to-end content supply chain solution that optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences. With the new Adobe GenStudio Foundation, a unified interface will bring together data from Adobe's full suite of content supply chain applications—providing a single place for visibility and actionable insights into campaign plans, projects, assets and insights, without requiring navigation between Adobe Experience Cloud and Creative Cloud applications. Adobe also unveiled activation capabilities in GenStudio for Performance Marketing – a generative AI-first application that empowers marketing teams to create their own on-brand content that drives personalized experiences and marketing campaigns – with partners including Microsoft, Google and LinkedIn. As brands compete for consumer attention across fast-moving platforms including social media, mobile apps and e-commerce, the demand and need for relevant, standout content is skyrocketing. In fact, nearly two-third of marketers* expect the demand for content to quintuple between 2024 and 2026, putting marketers and creatives under incredible pressure to deliver. With Adobe GenStudio, businesses can bring together content, data and journeys to scale content production that is personalized and performant. "The content supply chain for most brands is a complex web of interlocking teams, workflows and systems, with many points of failure slowing down the process of delivering content that powers great customer experiences," said Amit Ahuja, senior vice president, Digital Experience Business, Adobe. "Adobe GenStudio applications are widely used by creatives and marketers and are the only solution that can unify workflows across teams, with natively integrated generative AI capabilities that unlock speed and efficiency." "The Lumen fiber network is designed to accelerate AI innovation for businesses, and we are investing in digital marketing to capture the massive opportunity and continue to accelerate demand," said Ryan Asdourian, chief marketing officer, Lumen Technologies. "Personalization is critical to driving marketing performance, and Adobe is helping us optimize our content supply chain by unlocking generative AI to streamline repetitive tasks - and quickly produce the high volume of assets that are needed for channels such as social media." Adobe's innovations are powered by Adobe's AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. This comes to life in Adobe Experience Platform, which brings together customer experience data, CX language models and AI Agent orchestration. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale. New workflow and planning capabilities Workflow Optimization Agent: Built on Adobe Experience Platform Agent Orchestrator—which helps businesses manage and orchestrate AI agents from Adobe and third parties—the Workflow Optimization Agent boosts productivity and cross-team collaboration by monitoring project health, streamlining approvals and resolving inefficiencies. Designed for enterprise marketing teams, it enhances resource planning and execution by understanding project histories and team dynamics—while automating work intake, recommending prioritization strategies and detecting risks before they impact deadlines. Unified review and approval: For many organizations, marketers have preferred tools for tracking resources and progress, while creatives use a different set of tools to share ideas and feedback. Critical updates are not always synchronized, leading to miscommunication and delays. A new unified review and approval experience enables creatives to collaborate in v4 – the world's leading creative review and collaboration platform – with status and project updates automatically updated in Workfront and vice versa. This also includes an integration with Workfront and Adobe Express – which brings the best of Adobe's creative tools into a quick and easy app that anyone can use to create amazing content – where edited Express templates (used in marketing assets for instance) are automatically brought into Workfront review and approval workflows before export. New creation and production capabilities Content Production Agent: Available within GenStudio for Performance Marketing, the Content Production Agent will enable teams to upload a marketing plan and automatically receive recommendations on visual styles and tactics for the campaign. The AI agent will then create on-brand marketing assets for use across channels such as social media and email. APIs to power video and 3D workflows: Adobe Firefly Services is a collection of creative and generative APIs that integrate powerful capabilities such as Text-to-Image and Generative Expand into existing production workflows. Generally available today, new APIs support scaling on-brand content with the Custom Models API. Video workflows are supported by the Translate and Lip Sync API, which seamlessly changes dialogue into different languages to drive more efficient video production, as well as the Reframe API for resizing. Additionally, the Substance 3D API enables teams to quickly create asset variations for existing product images. Scaled content production: Powered by Firefly Services, Firefly Creative Production unlocks the power of Adobe APIs through a no-code, easy-to-use interface that can handle a variety of repetitive production tasks, such as intelligently cropping assets for different marketing channels. Teams can more efficiently create the thousands of variations needed each year to provide highly personalized experiences and drive better conversion, while freeing up creatives to focus on more strategic efforts, including brand and campaign initiatives. New delivery and activation capabilities with advertising and compliance partners Integrations with Google, LinkedIn and Microsoft: GenStudio for Performance Marketing provides a single, self-service application for creating paid social ads, display ads, banners, marketing emails and more, anchored to on-brand templates defined by creatives. Asset creation for display ads is now available for advertisements served through Microsoft Advertising Platform and Google Campaign Manager 360. Adobe also announced today an expansion of its collaboration with LinkedIn Ads, for teams to quickly create campaign assets for B2B use cases. Partner integrations for regulated industries: Adobe also unveiled today partnerships in GenStudio for Performance Marketing with IntelligenceBank, Acxiom, Lithero, PwC, Saifr and Stensul, to support content creation workflows for regulated industries such as healthcare and financial services. These in-app extensions enable teams to customize or add functionality directly within Adobe's application, tailored to the specific needs of the business. New reporting and insights capabilities Measuring content performance: Adobe Content Analytics, generally available this month, ensures experiences support business goals focused on engagement and conversion. Attribute-level performance insights (colors, objects and locations) are correlated with customer interactions, driving real-time adjustments to content. The insights are available in Adobe Customer Journey Analytics, as well, for a holistic view of customer journeys. Bringing more choice for AI models to enterprise customers To bring more efficient processes to the content supply chain, Adobe also announced plans to provide creators more variation in the ideation process with the choice to use non-Adobe models directly in the Adobe ecosystem. Adobe is starting with models from Black Forest Labs (Flux 1.1 Pro), fal (upscalers), Google (Veo 2, Imagen 3) and Runway (Runway Frames), which creators are already using to experiment with different aesthetic styles, with additional models coming soon. Enterprise customers will have the option to enable non-Adobe models at the enterprise level if their organization wants creative teams to be able to use these models along with Adobe Firefly commercially safe models. About Adobe Adobe is changing the world through personalized digital experiences. For more information, visit Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of applicable securities laws, including those related to Adobe's new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements Adobe makes in this press release involves risks, uncertainties and assumptions based on information available to Adobe as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled "Risk Factors" in Adobe's most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe's filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law. *Adobe Survey of 2,841 marketers in markets, including the U.S., Australia, France, Germany, India, Japan and the U.K. (fielded from Feb. 27 to March 7, 2024) View source version on Contacts Public relations contact Kevin FuAdobekfu@ Sign in to access your portfolio
Associated Press
17-03-2025
- Business
- Associated Press
Qualified Digital Announces Acquisition of Xpediant Digital to Transform Pharma and Life Sciences Content and Data Operations
RENO, Nev.--(BUSINESS WIRE)--Mar 17, 2025-- Qualified Digital (QD), a leading full-service digital business and experience agency, has announced its acquisition of Xpediant Digital, a premier provider of content supply chain automations for Pharma and Life Sciences as a services and product partner. Through its innovative and integrated product, built natively into Adobe Experience Manager and Veeva, Xpediant and its solutions transform the regulatory process for its customers creating an incredible return on time and costs. With over two decades of delivering high quality services and innovative products to solve some of the greatest challenges in highly regulated industries such as Pharma and Medtech, Xpediant expands Qualified Digital's focus on quality and high business impact within the Healthcare industry. With Qualified Digital's strategically led practice spanning the entire Adobe Experience Cloud, notably its rapidly expanding Adobe AEP and Workfront practices, the newly combined capabilities, and powerful talent, stand to truly disrupt the pharmaceutical and life sciences industry go-to-market process. Said Jaqueline Saleem, CEO, Qualified Digital: 'We are beyond thrilled to welcome Xpediant to the QD family, expanding our collective capabilities to our existing and future customers. We are excited to hit the ground running, transforming content operations including MLR (Medical Legal Regulatory), while elevating digital experiences through consumer-led experience design and ecosystem orchestration. As the experience economy continues to realize the importance of end-to-end service providers who not only understand each standalone solution, but can execute on the vision and promise of orchestrating those connections to multiply the value they bring, our ethos only becomes stronger and ever more essential. The ability to automate and deliver truly multi-channel experiences from IVA, banner ads, email, SMS, web experiences and more has actually been made accessible to these brands in ways that have previously been arduous to attain. This acquisition doubles down on QD's commitment to accomplish ROI for our customers from both cost reduction and, even more so, revenue generating returns.' Added Qusai Mahesri, CEO, Xpediant Digital, 'With content creation demands growing exponentially, Pharma organizations need smarter, more efficient solutions. Joining the Qualified Digital family allows us to deliver an integrated approach that optimizes the entire content lifecycle— from strategy and development to compliance and deployment. Customers have realized both months of time and millions in cost savings within a year of adopting Xpediant's XpConnect ® platform and elite services.' Xpediant's clients include life science powerhouses Novo Nordisk, Fresenius, Bristol Myers Squibb, AstraZeneca and Zimmer Biomet. QD serves clients in various industries, including CommonSpirit Health, Cigna, Mercy Health, CVS Health, Kaiser Permanente, Hitachi Vantara, and Rubrik. The acquisition of Xpediant represents QD's first major expansion since partnering with Stella Point Capital, who invested in QD in 2024 to help scale its long term vision for expansion and growth. About Qualified Digital Qualified Digital (QD) is a leading full-service digital consultancy agency, specializing in customer experience and digital transformation. Founded in 2017 by CEO Jaqi Saleem, QD leverages its expertise in B2B and B2C business and marketing, prioritizing strategy in customer experience, data, content, and technology. Qualified Digital aims to deliver true customer journey orchestration, automation, and personalization, enabling you and your organization to drive meaningful experiences together. With a strategic focus on Fortune 500+ companies, and specializations across healthcare and the complexities of B2B marketing life cycles, QD is dedicated to cultivating long-term relationships that drive unmatched customer experience and digital return on investment by keeping a close pulse on a brand's needs and opportunities. Learn more at About Xpediant Digital Xpediant Digital is a leading provider of content supply chain automation solutions, helping organizations streamline content creation, compliance, and delivery across multiple channels. With proprietary solutions that integrate seamlessly with leading content management and regulatory platforms, Xpediant Digital enables faster approvals, improved efficiency, and greater content reusability for life sciences and pharmaceutical companies. By leveraging AI-driven automation, intelligent workflows, and best-in-class integration technologies, Xpediant Digital empowers organizations to enhance content velocity and ensure compliance in a complex regulatory landscape. Learn more at About Stella Point Capital Stella Point Capital, a New York-based private equity firm, partners with founders, families and management teams of services businesses, including tech-enabled financial, consumer and marketing companies. The firm seeks investment opportunities with sellers who seek a value-added partner and often choose to retain equity stakes in their businesses. Founded by Justin Wender and Adam Godfrey, Stella Point focuses on well-positioned businesses with strong cultural foundations across North America. With over $500 million of equity invested across eight platform investments and eleven add-on acquisitions, Stella Point delivers operational expertise and senior counsel to achieve accelerated growth and build long-term value for its partners. For more information, please visit SOURCE: Qualified Digital Copyright Business Wire 2025. PUB: 03/17/2025 08:00 AM/DISC: 03/17/2025 08:00 AM
