Latest news with #AdrianGoslett
The Citizen
2 days ago
- Business
- The Citizen
How AI is changing property scams
In a rapidly evolving digital landscape, property scams have taken on new dimensions, with criminals leveraging sophisticated technologies like artificial intelligence to deceive potential buyers and tenants. Adrian Goslett, regional director and CEO of RE/MAX Southern Africa, urges South Africans to exercise heightened caution, emphasising, 'Scammers now have unprecedented access to advanced tools such as AI, which they use to generate fake, yet incredibly realistic images and counterfeit documents, making fraudulent listings appear legitimate.' Typical property scams now often include: AI-generated property images : Criminals can easily create realistic images of non-existent properties or significantly alter existing ones, making it hard for prospective buyers or tenants to identify the fraud. : Criminals can easily create realistic images of non-existent properties or significantly alter existing ones, making it hard for prospective buyers or tenants to identify the fraud. Fake documentation : AI technology enables fraudsters to generate convincing property documents, such as lease agreements, title deeds, and agent credentials, increasing the risk of falling victim to scams. : AI technology enables fraudsters to generate convincing property documents, such as lease agreements, title deeds, and agent credentials, increasing the risk of falling victim to scams. Social media impersonations: Scammers create fake profiles claiming affiliation with established property agencies. These profiles are meticulously constructed, making it challenging to distinguish from genuine accounts. To safeguard yourself against these modern scams, RE/MAX Southern Africa recommends: Verify agents thoroughly: Always confirm an agent's credentials with the official agency and verify their identity through official channels. Genuine agents will readily provide proof of their affiliation. Inspect properties personally: Never rely solely on digital images or virtual tours. If possible, visit the property in person or send a trusted representative to do so on your behalf. Avoid rushed transactions: Be wary of agents or property listings that pressure you to make quick decisions or immediate payments without proper documentation. Check social media profiles carefully: Watch out for newly created profiles with limited posts, friends, or interactions. Confirm agent identities through the official company website or by direct communication with the agency office. Demand official documentation and follow due diligence: Genuine transactions always involve verified documents, credit checks, and official agreements signed in person or through recognized digital platforms. 'Trust your instincts and remain vigilant at all stages of property dealings. If something seems unusually attractive or too hurried, it probably is. Always choose to work with verified agents and agencies that have transparent processes and proven credibility,' concludes Goslett. Issued by: Kayla Ferguson
The Citizen
5 days ago
- Business
- The Citizen
How women are reshaping South Africa's property market
In celebration of National Women's Day this August, REMAX Southern Africa is taking a closer look at how women are shaping the property landscape in South Africa. The face of the average homebuyer is changing and increasingly, it is female. From single professionals to entrepreneurial mothers and retirees, women are stepping into the property market with financial independence, clear goals, and a growing influence over how, where, and why homes are being bought. 'Women are not just entering the property market – they are transforming it. Their influence is driving change across buyer priorities, development planning, and agent strategy across the country,' says Adrian Goslett, regional director and CEO of REMAX Southern Africa. Looking at the Gqeberha market, Kobie Potgieter, Broker/Owner of REMAX Independent Properties, observes this shift first-hand. 'There has certainly been a rise in multi-generational purchases, often led by women who are buying with both current and future family needs in mind, whether it be raising children or caring for aging parents. But, we are also seeing a rising number of financially independent women, particularly professionals, entrepreneurs, and single mothers, entering the market with confidence and clarity around what they want from a property. They're driving demand for homes that offer security and peace of mind, such as access-controlled estates; low-maintenance living, like sectional title homes; community connection; and proximity to family, work, and essential services,' she says. 'Developments like Westbrook, for example, are catering to these priorities exceptionally well. With a master-planned approach that will include walkable communities, schools, retail spaces, and 24/7 security when the project is completed, the appeal to female buyers is strong. These estates offer the balance of independence, lifestyle, and safety that many women seek.' This sentiment is echoed by Kim Peacock, Broker/Owner of REMAX Dolphin Realtors. 'At REMAX Dolphin Realtors, we've seen a notable rise in single professional women, mothers, and even retirees independently purchasing property. These buyers are prioritising security, access to amenities, and lifestyle estates while simultaneously ensuring that they make emotionally intelligent and financially informed decisions.' She adds that this trend is particularly evident on the North Coast, where women are driving demand in developments such as Simbithi, Dunkirk, Zululami, and Elaleni. 'Female buyers are no longer a niche in our market. Instead, they are a market-shaping segment.' The demand for living in lifestyle estates is also strong within the Gauteng market. Nadia Aucamp, Broker/Owner of REMAX All Stars, adds: 'Security is a top priority for female buyers, with many preferring homes in secure complexes or estates. These buyers also value convenience and modern living, often looking for low-maintenance properties in central locations. While safety comes first, aesthetic appeal still holds strong. Stylish finishes, modern kitchens, and well-designed spaces remain key decision factors.' In the Western Cape, where average property prices are far higher than the national average, women are embracing innovative approaches to enter the market. Barbara Larney, Broker/Owner of REMAX Wine and Whales, points out that property investment is becoming increasingly accessible through collective financial models. 'In our area women are becoming a major driving force in the property market. The stokvel model is increasingly being adapted for property investment among women. This collective approach not only makes property investment more accessible but also builds financial empowerment and wealth within the community.' As South Africa celebrates National Women's Day, it's clear that the role of women in the housing market is not only growing but transforming the very nature of how properties are developed, marketed, and sold. 'We're proud to support and serve this powerful segment of buyers who are redefining what homeownership looks like in South Africa,' Goslett concludes. Issued by: Kayla Ferguson
The Citizen
27-07-2025
- Business
- The Citizen
Renovate vs relocate: What's best for your home's value?
Renovate vs relocate: What's best for your home's value? For South African homeowners caught between staying put or starting fresh, the decision to renovate or relocate is more than just personal preference; it's a question of smart investment. According to property experts at REMAX Southern Africa, the answer lies in understanding which option offers a better return on investment (ROI) and holds the most potential for future house price appreciation. 'The choice between renovating and relocating hinges on a homeowner's financial goals, the state of their current property, and market conditions in both the current and potential new neighbourhoods,' says Adrian Goslett, regional director and CEO of RE/MAX of Southern Africa. For example, he explains that in an area with slow house price appreciation, selling and upgrading could yield a better price than investing in a stagnant area. In high-demand suburbs with little stock, he recommends that homeowners upgrade their current home to ride the property value wave. Another aspect to consider when weighing up whether to renovate or relocate is the transactional costs of buying a home, such as transfer duties, legal fees, and commissions. These can typically total around 7 to 10% of the purchase price. 'These costs can offset short-term gains unless the buyer is upgrading to a home with greater long-term value potential,' Goslett cautions. Home renovations can be a strategic move, especially in an area with stable or rising property values. Updates to kitchens, bathrooms, and open-plan living spaces can significantly increase the appeal and value of a home. However, Goslett warns against overcapitalising – spending more than the area's resale values can support. Spending more than the neighbourhood can support in resale value may mean losses down the line. 'Homeowners should also consider the cost of temporary accommodation during extensive renovations and the unpredictability of construction timelines, which may erode ROI if not carefully managed,' he notes. Beyond financial returns, homeowners must consider how well their current property supports their day-to-day life, and whether they can afford to buy a new home if they wish to remain in the same suburb (perhaps because of schooling, work commutes, or family). When a home's footprint cannot accommodate the household's evolving needs, Goslett says relocating may be the more practical and cost-effective solution. Similarly, if homeowners must remain in their current location, then renovating may be the best solution. ALSO CHECK: Rotary Clubs unite for high-energy wheelchair relay
IOL News
14-07-2025
- Business
- IOL News
How AI is changing property scams
In a rapidly evolving digital landscape, property scams have taken on new dimensions, with criminals leveraging sophisticated technologies like artificial intelligence to deceive potential buyers and tenants. As a new era in relationships dawns, a pivotal question arises: will AI companions become our future partners, or will human connection endure as an irreplaceable treasure? Adrian Goslett, Regional Director and CEO of RE/MAX Southern Africa, urges South Africans to exercise heightened caution, emphasizing, "Scammers now have unprecedented access to advanced tools such as AI, which they use to generate fake, yet incredibly realistic images and counterfeit documents, making fraudulent listings appear legitimate.' Typical property scams now often include: AI-generated property images : Criminals can easily create realistic images of non-existent properties or significantly alter existing ones, making it hard for prospective buyers or tenants to identify the fraud. Fake documentation : AI technology enables fraudsters to generate convincing property documents, such as lease agreements, title deeds, and agent credentials, increasing the risk of falling victim to scams. Social media impersonations : Scammers create fake profiles claiming affiliation with established property agencies. These profiles are meticulously constructed, making it challenging to distinguish from genuine accounts. To safeguard yourself against these modern scams, RE/MAX Southern Africa recommends: Verify agents thoroughly : Always confirm an agent's credentials with the official agency and verify their identity through official channels. Genuine agents will readily provide proof of their affiliation. Inspect properties personally : Never rely solely on digital images or virtual tours. If possible, visit the property in person or send a trusted representative to do so on your behalf. Avoid rushed transactions : Be wary of agents or property listings that pressure you to make quick decisions or immediate payments without proper documentation. Check social media profiles carefully : Watch out for newly created profiles with limited posts, friends, or interactions. Confirm agent identities through the official company website or by direct communication with the agency office. Demand official documentation and follow due diligence : Genuine transactions always involve verified documents, credit checks, and official agreements signed in person or through recognized digital platforms. "Trust your instincts and remain vigilant at all stages of property dealings. If something seems unusually attractive or too hurried, it probably is. Always choose to work with verified agents and agencies that have transparent processes and proven credibility," concluded Goslett.
The Citizen
06-07-2025
- Business
- The Citizen
Why now is the most profitable time to become a landlord
Why now is the most profitable time to become a landlord Have you ever wanted to dip your toes into the world of real estate investments? Real estate experts say that now is the perfect time to do so. 'As South Africa's property landscape enters a new phase of growth and resilience, the rental and property sales markets are aligning to create a golden opportunity for those considering becoming landlords. With robust rental performance, moderating inflation, and consistent housing price appreciation, there has seldom been a better time to venture into residential property investment,' says Adrian Goslett, regional director and CEO of RE/MAX of Southern Africa. According to the latest PayProp Rental Index for Q1 2025, the national rental market is experiencing its strongest growth in nearly eight years. The average rent in South Africa climbed to R9,132, reflecting an annual increase of 5.6%, the highest quarterly rental growth rate since Q3 2017. This surge is especially noteworthy when considered alongside low inflation levels, which averaged 3.2% in January and February, and dropped to 2.7% in March. This widened the rental-to-inflation gap, offering landlords real-terms rental growth not seen in years. Another key factor making now an opportune moment to enter the landlord market is the record low in tenant arrears. Only 17.0% of tenants were in arrears during Q1 2025, matching the lowest level ever recorded by PayProp. While South Africa's residential rental market is surging, house price growth has been slower and more measured – until recently. The Residential Property Price Index (RPPI) published by Stats SA for January 2025 shows that annual national house price inflation was 5.2%, a modest rise from the revised 5.1% in December 2024. This comes after a period of subdued growth in 2023, when the average annual increase hovered around 1.8%, following even lower rates through much of 2022. However, the momentum is beginning to shift upward. 'This gradual but promising upturn in house prices means that savvy investors can still enter the market while prices remain relatively affordable, before sharper increases potentially take hold later in the year. The current climate offers a compelling mix of capital growth potential and robust rental income streams, particularly in high-demand metros such as Cape Town, Johannesburg, and Tshwane,' says Goslett. What's more, the South African Reserve Bank's decision to cut the prime lending rate by 25 basis points earlier this year – and further reductions hinted at for later in 2025 –improves affordability for prospective property buyers. Lower interest rates reduce bond repayments, enhancing cash flow potential and return on investment for buy-to-let properties. 'We encourage prospective landlords to speak with one of our property professionals to explore investment opportunities tailored to your financial goals. Whether you're looking to grow your wealth through rental income, benefit from capital gains, or secure a retirement nest egg, 2025 is your moment to make the move,' Goslett concludes. Issued by: Kayla Ferguson
