How AI is changing property scams
As a new era in relationships dawns, a pivotal question arises: will AI companions become our future partners, or will human connection endure as an irreplaceable treasure?
Adrian Goslett, Regional Director and CEO of RE/MAX Southern Africa, urges South Africans to exercise heightened caution, emphasizing, "Scammers now have unprecedented access to advanced tools such as AI, which they use to generate fake, yet incredibly realistic images and counterfeit documents, making fraudulent listings appear legitimate.'
Typical property scams now often include:
AI-generated property images : Criminals can easily create realistic images of non-existent properties or significantly alter existing ones, making it hard for prospective buyers or tenants to identify the fraud.
Fake documentation : AI technology enables fraudsters to generate convincing property documents, such as lease agreements, title deeds, and agent credentials, increasing the risk of falling victim to scams.
Social media impersonations
: Scammers create fake profiles claiming affiliation with established property agencies. These profiles are meticulously constructed, making it challenging to distinguish from genuine accounts.
To safeguard yourself against these modern scams, RE/MAX Southern Africa recommends:
Verify agents thoroughly
: Always confirm an agent's credentials with the official agency and verify their identity through official channels. Genuine agents will readily provide proof of their affiliation. Inspect properties personally
: Never rely solely on digital images or virtual tours. If possible, visit the property in person or send a trusted representative to do so on your behalf. Avoid rushed transactions
: Be wary of agents or property listings that pressure you to make quick decisions or immediate payments without proper documentation. Check social media profiles carefully
: Watch out for newly created profiles with limited posts, friends, or interactions. Confirm agent identities through the official company website or by direct communication with the agency office. Demand official documentation and follow due diligence
: Genuine transactions always involve verified documents, credit checks, and official agreements signed in person or through recognized digital platforms.
"Trust your instincts and remain vigilant at all stages of property dealings. If something seems unusually attractive or too hurried, it probably is. Always choose to work with verified agents and agencies that have transparent processes and proven credibility," concluded Goslett.
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