Latest news with #AdsManager
Business Wire
21-07-2025
- Business
- Business Wire
Innovid Expands Integration with LinkedIn to Support CTV Ads
NEW YORK--(BUSINESS WIRE)-- Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, today announced it now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI. With this integration, advertisers can now activate LinkedIn's CTV campaigns directly within Innovid's Social Ads Manager—bringing professional-grade video advertising to the largest screen in the home. With this integration, advertisers can now activate LinkedIn's CTV campaigns directly within Innovid's Social Ads Manager—bringing professional-grade video advertising to the largest screen in the home. Share This marks an expansion of Innovid's integrations with LinkedIn, demonstrating their commitment to helping marketers reach the right audience, in the right environment, at the right time. LinkedIn's CTV ad format—now a standard option in LinkedIn Campaign Manager—offers access to premium, biddable video inventory from top publishers. 'We're helping advertisers extend the precision of social targeting into a high-impact, brand-safe environment,' said Zak Knudson, SVP Product, Innovid. 'It's a major step forward for omnichannel advertising, especially for B2B brands looking to engage decision-makers with relevant messaging on every screen.' Innovid's integration allows clients to activate and optimize LinkedIn's CTV Ads alongside campaigns running across social, digital, and CTV channels—all from a single platform. This unified workflow simplifies execution, improves efficiency, and ensures consistent storytelling and centralized reporting. About Innovid Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry's core ad infrastructure for omnichannel planning, buying, and billing. Visit to learn more.
Yahoo
09-07-2025
- Business
- Yahoo
Meta Adds New Facebook and Instagram Management Options for Third-Party Platforms
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has added some new elements to its Marketing API, its connector that enables third party platforms to facilitate Meta ad management, with a focus on providing more tools to enable creator monetization in its apps. First off, Meta's adding a new 'Recommended Creator Content' element, which will highlight creator posts that could be a good match for your brand promotions. As explained by Meta: 'This new feature surfaces AI-enabled organic creator content and recommends approved branded content that we predict will perform best in partnership ads.' So the system will now be able to highlight potential content collaborators, based on advanced understanding of what resonates with your target audience, to help you find more effective creator partners for your promotions. Meta added the same to its Partnership Ads Hub in Ads Manager back in March, with this new element now enabling third-party providers to showcase and facilitate the same. So, functionally, you can already access the same recommendations within Meta's management tools, but this will expand that capacity to third-party ad platforms as well. Meta's Marketing API will also now facilitate partnership ads with one partner, as well as 'dynamic identity optimization.' 'With this format, businesses can now feature one partner in the ads header. This means businesses can feature the partner only, rather than previously having to feature the partner and business, while taking advantage of the signals of both partners.' Dynamic identity optimization, meanwhile, selects whether to feature one or both partners in the ads header, depending on which will perform best for the campaign objectives. Meta's also adding Instagram video updates, which will make it easier to upload IG videos to Facebook, while creators will now be able to publish to Instagram Stories through the Content Publishing API. 'The publishing rate limit has also been expanded to enable businesses and creators to post up to 100 posts per day across feed, stories, and reel via API.' So you'll be getting new capacity to manage your Facebook and IG content via your third-party social media management platform of choice, which could make it easier to capitalize on more opportunities. You can read more about Meta's latest Marketing API updates here. Recommended Reading Meta Announces Upcoming Ads Showcase at Newfronts 2024 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
India Today
03-07-2025
- Business
- India Today
WhatsApp adds AI voice calls and smart shopping recommendations for businesses
At its global Conversations 2025 event in Miami, Meta announced a series of new features that could significantly change how businesses use WhatsApp to interact with customers. The company is now bringing voice calls, smarter AI shopping tools, and a more streamlined marketing system to the WhatsApp Business platform. The updates aim to help businesses go beyond just sending messages. Now, they'll be able to offer personalised shopping experiences, support through voice and video, and run marketing campaigns across WhatsApp, Facebook, and Instagram — all from one of the key announcements is the ability for businesses to make and receive voice and video calls directly on WhatsApp. Until now, customer service through WhatsApp has mostly been limited to chats, which, while convenient, aren't always the fastest way to solve queries. With this update, businesses using the WhatsApp Business Platform can now speak to customers directly, once the customer agrees to a call. Whether it's answering complex questions or offering guidance that's hard to type out — this new calling feature could make the overall support experience faster and more messaging is also being added, which brings more flexibility for both customers and businesses. In some cases, sending a quick voice note may be easier than typing a long message — especially for industries like healthcare, education, or financial services. Meta also hinted that voice-based AI assistance could be coming in the future, meaning customers might soon be able to talk to an AI to solve their issues in Another major upgrade is focused on marketing. Meta is now allowing businesses to manage their campaigns across WhatsApp, Facebook and Instagram through the familiar Ads Manager interface. This makes it easier to create and manage ads, track budgets, and run promotions — all in one place. Businesses can upload customer lists and send messages manually, or let Meta's Advantage+ AI take over, which automatically optimises campaigns and spending across platforms, including ad placements like WhatsApp Status. For businesses with repeat customers or time-sensitive offers, this could be a big the shopping front, Meta is introducing a new Business AI feature. It's designed to help customers discover and buy products directly through WhatsApp. From personalised product recommendations to follow-up support after purchase — the whole shopping experience can now happen inside a chat. While this tool is currently being tested in Mexico, Meta plans to roll it out to other countries businesses, especially smaller ones, the new updates could be a cost-effective way to reach more people and offer better service with fewer resources. For customers, it means less jumping between apps and more convenient service in one place.- Ends
Yahoo
02-07-2025
- Business
- Yahoo
Meta Announces New Messaging Ad Options
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has announced some updated ad options, with a focus on messaging, and WhatsApp in particular, as it looks to provide more ways for brands to tap into emerging engagement behaviors. First off, Meta's looking to streamline the ad setup process, by linking all of your ad creation elements, including WhatsApp ads, within Ads Manager, enabling multi-campaign management in a single workflow. As explained by Meta: 'Now, businesses of all sizes can use the same creative, setup flows and budgets in one central place. Once onboarded, businesses can upload their subscriber list and either manually select marketing messages as an additional placement, or use Advantage+, and our AI systems will then optimize budgets across placements to maximize performance. So the targeting element will be much easier, with Meta's systems able to essentially take the reigns, either based on your existing client list, or by letting Meta AI find your optimal audience for you. Which is something that the latest AI tools should be exceedingly good at. AI tools identify correlations and commonalities, to understand patterns in how tasks work, and optimize accordingly. And as such, they should be able to find people who are interested in products and services like yours, whether you realize who they are or not. And in addition to managing Facebook, IG, Messenger and Threads campaigns, you'll also be able to create ads for WhatsApp Status within the same flow. Meta's also expanding access to its business AIs, which enable brands to create custom AI chatbots for their own products and services. Meta's had these available for some time, and they can have benefits in facilitating always-on service and response. But there are limitations as well, and if you haven't set your bot up properly, it can be a frustrating experience for customers. But with more people now getting more used to engaging with AI bots, and AI tools advancing, it may be worth considering. Meta's also looking to expand its business AIs to include personalized product recommendations, and facilitate sales on any business' website. Business AIs will also be able to follow-up with customers to answer questions, or provide updates, direct on WhatsApp. Finally, Meta's adding a direct calling option for large brands, to help address key customer issues. 'In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live, or call a customer directly once they've asked to hear from you. And starting soon, we'll also make it possible to send and receive voice messages for additional support, or make a video call which can be helpful for things like a telehealth appointment.' So while Meta is going all in on AI bots, it's not forgetting the human element entirely, facilitating phone calls for more complex problems, direct through WhatsApp. Though that too could be automated as well: 'Bringing calling and voice updates to the WhatsApp Business Platform will help people communicate in a way that works best for them and paves the way for AI-enabled voice support in the future.' Of course, it's all AI, all the time, but Meta is trying to find more ways to cater to different communication options, to provide expanded response capacity from brands. As noted, Meta's leaning into business messaging as more and more people conduct their interactions via DMs. Indeed, people now send a lot more messages than they post or share in the main feed, and with that in mind, Meta's looking to help brands align with this with its emerging promotion options. Some interesting considerations for your planning. Recommended Reading Meta Previews Business Messaging Updates at 'Conversations' Conference Sign in to access your portfolio
Yahoo
01-07-2025
- Business
- Yahoo
Meta Unifies Ads, Debuts Business AI on WhatsApp
Meta Platforms (NASDAQ:META) rolls out unified Ads Manager and teases Business AI for WhatsApp Business as it seeks to deepen its hold on small-and-mid-size marketers. Meta said businesses will soon manage WhatsApp, Facebook and Instagram campaigns in one portal, using the same creative setups and budgets, a move it says will streamline cross-app marketing and reduce friction for advertisers. Warning! GuruFocus has detected 6 Warning Sign with META. It also introduced Business AI, a 24/7 support engine that can deliver personalized product recommendations and drive sales directly on merchant websitesan implicit challenge to chat-based commerce rivals. Finally, Meta is adding audio and video calling plus voice-note messaging to WhatsApp Business, enhancing how companies engage customers and laying groundwork for future AI-driven voice assistants. The announcements come as Meta battles slowing ad growth and investor skepticismshares slipped 2.87% todaywhile it seeks fresh growth engines beyond its core feeds. At its Conversations conference in Miami, Meta touted that more than 200 million businesses use its messaging apps today, underscoring the vast addressable market for automation and analytics tools. CEO Mark Zuckerberg has repeatedly pushed for AI-powered products as the next battleground, and Business AI signals that WhatsApp is central to his strategy. Why It Matters: By folding WhatsApp into its broader ads ecosystem and layering in AI-powered commerce tools, Meta aims to boost ad budgets and lock in business customers resistant to rising marketing costs elsewhere. Investors will watch for adoption metrics and any early revenue impact when Meta reports Q2 results later this month. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
