WhatsApp adds AI voice calls and smart shopping recommendations for businesses
Another major upgrade is focused on marketing. Meta is now allowing businesses to manage their campaigns across WhatsApp, Facebook and Instagram through the familiar Ads Manager interface. This makes it easier to create and manage ads, track budgets, and run promotions — all in one place. Businesses can upload customer lists and send messages manually, or let Meta's Advantage+ AI take over, which automatically optimises campaigns and spending across platforms, including ad placements like WhatsApp Status. For businesses with repeat customers or time-sensitive offers, this could be a big time-saver.On the shopping front, Meta is introducing a new Business AI feature. It's designed to help customers discover and buy products directly through WhatsApp. From personalised product recommendations to follow-up support after purchase — the whole shopping experience can now happen inside a chat. While this tool is currently being tested in Mexico, Meta plans to roll it out to other countries soon.For businesses, especially smaller ones, the new updates could be a cost-effective way to reach more people and offer better service with fewer resources. For customers, it means less jumping between apps and more convenient service in one place.- Ends
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